Flipping the
Tablet Mentality
      Evan Doll
 Flipboard Cofounder
Who Am I?

• Engineering, design and product
  strategy at Flipboard
• Former iPhone engineer at Apple
• Taught iPhone app...
Next 15 Minutes

• What is Flipboard?
• Why did we build it?
• What’s next?
What is
Flipboard?
Social Magazine
Personalized for you
Three Principles
Fast
Beautiful
Social
Demo
Why Flipboard?
Mike McCue
Netscape, Tellme
Reimagine the web
Focus on
beautiful content
Fight
information overload
Inspired by magazines
Design & editorial
Dynamic, personal
nature of social media
“When you see a
  parade starting,
jump in front of it!”
           - Jim Barksdale
What’s Next?
Three Ideas
1
Evolving relationships
    with readers
No longer just
visiting publisher sites
Apps, aggregators,
 mobile devices
Social sharing
and discovery
Less control,
more fragmented
Increasing appetite
  for great content
2
Ads as content
What’s Vogue
without the ads?
Advertising that
people talk about
Text ads won’t make
you drink Coca-Cola
Limitations of the web
    as we know it
Make it more social
and more beautiful
Future of
brand advertising
3
The paradox of tablets
Users want a
native experience
Users don’t want
 too many apps
Content creators
 need to scale
Make Flipboard
symbiotic with creators
In closing…
Huge risks and
 opportunities
We want Flipboard to
advance the status quo
Our ears and minds
     are open
Evan Doll
evan@flipboard.com
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
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iMedia October Breakthrough Summit - Launch Pad Day: "Flipping the Tablet Mentality"

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iMedia October Breakthrough Summit - Launch Pad Day

"Flipping the Tablet Mentality"

Evan Doll, Co-Founder, Flipboard

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iMedia October Breakthrough Summit - Launch Pad Day: "Flipping the Tablet Mentality"

  1. 1. Flipping the Tablet Mentality Evan Doll Flipboard Cofounder
  2. 2. Who Am I? • Engineering, design and product strategy at Flipboard • Former iPhone engineer at Apple • Taught iPhone app development at Stanford
  3. 3. Next 15 Minutes • What is Flipboard? • Why did we build it? • What’s next?
  4. 4. What is Flipboard?
  5. 5. Social Magazine
  6. 6. Personalized for you
  7. 7. Three Principles
  8. 8. Fast
  9. 9. Beautiful
  10. 10. Social
  11. 11. Demo
  12. 12. Why Flipboard?
  13. 13. Mike McCue Netscape, Tellme
  14. 14. Reimagine the web
  15. 15. Focus on beautiful content
  16. 16. Fight information overload
  17. 17. Inspired by magazines
  18. 18. Design & editorial
  19. 19. Dynamic, personal nature of social media
  20. 20. “When you see a parade starting, jump in front of it!” - Jim Barksdale
  21. 21. What’s Next?
  22. 22. Three Ideas
  23. 23. 1
  24. 24. Evolving relationships with readers
  25. 25. No longer just visiting publisher sites
  26. 26. Apps, aggregators, mobile devices
  27. 27. Social sharing and discovery
  28. 28. Less control, more fragmented
  29. 29. Increasing appetite for great content
  30. 30. 2
  31. 31. Ads as content
  32. 32. What’s Vogue without the ads?
  33. 33. Advertising that people talk about
  34. 34. Text ads won’t make you drink Coca-Cola
  35. 35. Limitations of the web as we know it
  36. 36. Make it more social and more beautiful
  37. 37. Future of brand advertising
  38. 38. 3
  39. 39. The paradox of tablets
  40. 40. Users want a native experience
  41. 41. Users don’t want too many apps
  42. 42. Content creators need to scale
  43. 43. Make Flipboard symbiotic with creators
  44. 44. In closing…
  45. 45. Huge risks and opportunities
  46. 46. We want Flipboard to advance the status quo
  47. 47. Our ears and minds are open
  48. 48. Evan Doll evan@flipboard.com
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