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iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality"
 

iMedia October Breakthrough Summit - Launch Pad Day: "Flipping the Tablet Mentality"

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iMedia October Breakthrough Summit - Launch Pad Day

iMedia October Breakthrough Summit - Launch Pad Day

"Flipping the Tablet Mentality"

Evan Doll, Co-Founder, Flipboard

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    iMedia October Breakthrough Summit - Launch Pad Day:  "Flipping the Tablet Mentality" iMedia October Breakthrough Summit - Launch Pad Day: "Flipping the Tablet Mentality" Presentation Transcript

    • Flipping the Tablet Mentality Evan Doll Flipboard Cofounder
    • Who Am I? • Engineering, design and product strategy at Flipboard • Former iPhone engineer at Apple • Taught iPhone app development at Stanford
    • Next 15 Minutes • What is Flipboard? • Why did we build it? • What’s next?
    • What is Flipboard?
    • Social Magazine
    • Personalized for you
    • Three Principles
    • Fast
    • Beautiful
    • Social
    • Demo
    • Why Flipboard?
    • Mike McCue Netscape, Tellme
    • Reimagine the web
    • Focus on beautiful content
    • Fight information overload
    • Inspired by magazines
    • Design & editorial
    • Dynamic, personal nature of social media
    • “When you see a parade starting, jump in front of it!” - Jim Barksdale
    • What’s Next?
    • Three Ideas
    • 1
    • Evolving relationships with readers
    • No longer just visiting publisher sites
    • Apps, aggregators, mobile devices
    • Social sharing and discovery
    • Less control, more fragmented
    • Increasing appetite for great content
    • 2
    • Ads as content
    • What’s Vogue without the ads?
    • Advertising that people talk about
    • Text ads won’t make you drink Coca-Cola
    • Limitations of the web as we know it
    • Make it more social and more beautiful
    • Future of brand advertising
    • 3
    • The paradox of tablets
    • Users want a native experience
    • Users don’t want too many apps
    • Content creators need to scale
    • Make Flipboard symbiotic with creators
    • In closing…
    • Huge risks and opportunities
    • We want Flipboard to advance the status quo
    • Our ears and minds are open
    • Evan Doll evan@flipboard.com