Demystifying Video Production (It's Not Going to Bite You!)

Evolution of Story-telling1895 1920s 1902

A.T. Kearney - 2011• 94% of the top 50 brands using Facebook pages sent users to a one-way communication page, where users were not able to start a conversation.• 56% of those brands did not even respond to a single comment on the page.

Digital Distribution Is Social Distribution

Tim Kring’s Conspiracy for Good • 1M Downloads • PR Value $28M • Awareness – Room To Read – We Give Books • Over 10,000 Books Donated http://www.conspiracyforgood.com/

Web Therapy • Four Seasons • Internal Distribution • Long-form episodes for Showtimehttp://www.lstudio.com/web-therapy/

The Controller: Battlefield 3 • Exceeded viewership projections • Uplift in game sales • Season 2 moving forwardhttp://www.youtube.com/watch?v=mCkkU1TaY0k

Short Form Story Pacing Act 3 Act 2 Act 4 Act 1 Act 5E pisode 1 E pisode 2 E pisode 3 E pisode 4 E pisode 5

What is quality? Quality is good contentthat gets shared and drives the distribution

Digital Content Categories• TV Content Distribution• Social Distribution

TV ProductionShow 1: Show 2: Show 3:Show 4: Show 5: Show 6:

Digital Media ProductionShow 1: Show 2: Show 3: Show 4: Show 5: Show 6:

Content Syndication • 2 hour movie • Hulu 30 min episodes • Mobile < 5 min episodes

DistributionDistribution is getting product in front of an audienceand placement of content: • 2012: Smartphone sales expected to hit 1.8B • 2012: Tablet unit sales expected to hit nearly 100M

Cloud Computing is a Form of Distribution

Programming

Channel Development • Build a franchise to increase awareness and frequency • Provide a diverse and consistent offering • Two way communication • Alternative forms of content

Thank youDaniel TibbetsSVP, Digital MediaBunim-Murray Productionsdtibbets@bunim-murray.com310.729.7340

Demystifying Video Production (It's Not Going to Bite You!)

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