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Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
Demo: "Neuromarketing"
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Demo: "Neuromarketing"

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  • 1. title “title” Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Presented By: Nick Langeveld President & CEO, Affectiva @Affectiva
  • 2. title “title” Text here Text here Text here @twittername Current MR methods to gather emotions rely on consumers UNDERSTANDING and DESCRIBING their feelings Gather consumers’ emotions
  • 3. title “title” Text here Text here Text here @twittername How Successful is this Method?
  • 4. title “title” Text here Text here Text here @twittername Consumers respond INTUITIVELY to your products and brands not explicitly. not consciously.
  • 5. title “title” Text here Text here Text here @twittername The Father of Advertising Sums it Up! -David Ogilvy “Consumers don’t THINK how they feel, SAY what they think, or DO what they say.”
  • 6. title “title” Text here Text here Text here @twittername Emotion is the key driver of consumer behavior More than 50% of EVERY buying decision is driven by emotion!
  • 7. title “title” Text here Text here Text here @twittername How can brands gather & measure valuable emotion insights? The question remains…
  • 8. title “title” Text here Text here Text here @twittername Real-time | Unfiltered & Unbiased | Scientifically validated | Universal Affdex Automated Facial Coding
  • 9. title “title” Text here Text here Text here @twittername How Affdex Works
  • 10. title “title” Text here Text here Text here @twittername How Affdex Works Discrete Measures of Emotions Continuous Measures of Emotions VALENCE EXPRESSIVENESS
  • 11. title “title” Text here Text here Text here @twittername Today’s Real World Applications
  • 12. title “title” Text here Text here Text here @twittername Building the largest facial coding normative database # of media units tested USA: 1084 China: 723 Australia: 175 Brazil: 208 UK: 514 India: 844 Indonesia: 339 1.2M Facial Videos 6K Ads Tested 300 Global Brands Emotion Data Points 1B+ 62+ Countries Tested
  • 13. title “title” Text here Text here Text here @twittername Evolution of Facial Coding to the “Emotion Layer Consumers Online Video Smart TVs Gaming TV Wearables Mobile Social Media
  • 14. title “title” Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Affdex Facial Coding Nick Langeveld President & CEO, Affectiva Thank you! Affectiva.com @Affectiva

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