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Content Creation and Online Video Demand

by iMedia Connection

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http://content.imediaconnection.com	8
http://www.imediaconnection.com	8

I’ll open with a few comments about video production through innovative methods
This will be the slide I use to explain what crowdsourcing is …
I’ll introduce you, and you will talk about the items outlined in the original flow memo, which I’ll resend you.
This could be a build slide if you like
I’ll tell a little about the creator that was selected
You can introduce the first spot, the student
Then introduce the second spot, followed by a discussion on how it was deployed as the BCS spot in nearly all of the bowl series games and the championship.
I’ll then tell them a few final comments about Poptent
If they ask about how things work, I can use this slide to share.
Then Q&A

Content Creation &Online Video Demand Case Study Dell & Poptent
Creative Strategy• Solicit “elevator pitch” from producers – Feature 4 different characters• Select producer to move to Phase II• Four “video stories” produced – For Website use• Edit to :30 second videos for TV use
Results• BCS Championship Game Spot• Published on Dell and Social Media Sites• Both Commercials and Content Videos
ASSIGNMENT FLOW
Q&A