Top Digital Trends in Canada for 2014
Manish Puri
@manishpuri
linkedin.com/in/mpuri
Top Digital Trends in Canada for 2014
Canadian Digital
Commerce is (finally) taking
off
Are you ready for it?
Top Digital Trends in Canada for 2014
More than
half of
Canadians are
digital buyers
5%increase
expected in 2014
Digital B...
Top Digital Trends in Canada for 2014
Digital
Advertising
constitutes more
than 25%of all
Canadian Media
spend.
Expected t...
Top Digital Trends in Canada for 2014
Is Digital spend driving
Business Outcomes?
1. Do you have an E2E view of the
digita...
Top Digital Trends in Canada for 2014
72%of Mobile subscribers
have a SMARTPHONE in
Canada
1. Do you have a mobile offerin...
Top Digital Trends in Canada for 2014
2/3 of Canadian
Internet users are on
Social Networks
1. Is Social marketing part of...
Top Digital Trends in Canada for 2014
Questions
Top Digital Trends in Canada for 2014
Credits
• Content
• Emarketer
• Images
• https://www.flickr.com/people/rudypohl/
• h...
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Brand Insight Presentation: "The Hottest Digital Trends & Opportunities in 2014 for Canadian Advertisers"

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Brand Insight Presentation: "The Hottest Digital Trends & Opportunities in 2014 for Canadian Advertisers"

  1. 1. Top Digital Trends in Canada for 2014 Manish Puri @manishpuri linkedin.com/in/mpuri
  2. 2. Top Digital Trends in Canada for 2014 Canadian Digital Commerce is (finally) taking off Are you ready for it?
  3. 3. Top Digital Trends in Canada for 2014 More than half of Canadians are digital buyers 5%increase expected in 2014 Digital Buyers in Canada, 2011-2017 2011 2012 2013 2014 2015 2016 2017 Digital buyers (millions) 13.3 14.4 15.2 16.2 17.1 17.6 18.0 % change 10.1% 8.4% 5.6% 6.5% 5.4% 3.0% 2.4% % of internet users 56.9% 60.8% 63.1% 66.2% 68.9% 70.1% 71.0% % of population 45.8% 49.3% 51.6% 56.9% 58.2% 59.1% Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases Source: eMarketer, June 2013; confirmed and republished, Dec 2013 54.4%
  4. 4. Top Digital Trends in Canada for 2014 Digital Advertising constitutes more than 25%of all Canadian Media spend. Expected to grow 10%in 2014 C$3.09 C$3.38 C$3.72 C$4.05 C$4.35 C$4.64 15.4% 9.5% 10.0% 9.0% 7.5% 6.5% 2012 2013 2014 2015 2016 2017 Digital Ad Spending in Canada, 2012-2017 billions of C$ and % change Digital ad spending % change
  5. 5. Top Digital Trends in Canada for 2014 Is Digital spend driving Business Outcomes? 1. Do you have an E2E view of the digital funnel? 2. Do you have principles setup for budget prioritization? 3. Do you have alignment with partners to avoid cost escalation from “friendly fire”? Traffic Acquisition Visitor Behaviour Business Outcome
  6. 6. Top Digital Trends in Canada for 2014 72%of Mobile subscribers have a SMARTPHONE in Canada 1. Do you have a mobile offering? 2. Is your content adapting to responsive site design? 3. Do you have a separate mobile budget and associated metrics?
  7. 7. Top Digital Trends in Canada for 2014 2/3 of Canadian Internet users are on Social Networks 1. Is Social marketing part of your plan? 2. What is the Objective for your Social marketing initiatives? 3. Are Social marketing initiatives helping achieve the business outcome ?
  8. 8. Top Digital Trends in Canada for 2014 Questions
  9. 9. Top Digital Trends in Canada for 2014 Credits • Content • Emarketer • Images • https://www.flickr.com/people/rudypohl/ • http://gov.cbia.com/images/sized/images/state_spending/Pen-Checklist_022412- 572x368.jpg • http://cdn.osxdaily.com/wp-content/uploads/2013/06/iphone-5-home-screen-ios- 7.jpg • http://www.bluetrainmobile.com/blog/wp- content/uploads/2012/05/resVSmo_lores.jpg • http://alphalabs.cc/wp-content/uploads/2012/11/metrics-720x380.jpg • http://www.cardswapr.com/img/iphone.png • http://www.mediabistro.com/alltwitter/files/2011/05/twittermarketing.jpg • http://cdn.ninjamarketing.it/wp- content/uploads/2013/02/Measuring_SocialMedia.jpg?b9529f • http://wallpaperscraft.com/download/flag_canada_leaves_stones_4556/800 x600 • http://danlawrie.com/blog/wp-content/uploads/2014/01/canadian-money1.jpg

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