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iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
iMedia October Breakthrough Summit:  Keynote: "PepsiCo’s Drive for Innovation"
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iMedia October Breakthrough Summit: Keynote: "PepsiCo’s Drive for Innovation"

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iMedia October Breakthrough Summit …

iMedia October Breakthrough Summit

Keynote: "PepsiCo’s Drive for Innovation"

Bonin Bough, Global Director of Digital and Social Media, PepsiCo

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Transcript

  • 1.
  • 2. B. Bonin Bough
    Global Dir. Of Digital & Social Media
    @boughb
    Digital R&D
    2
  • 3.
  • 4.
  • 5.
  • 6. We Are Being Rewired As a Society
  • 7.
  • 8.
  • 9. A Participatory Society
  • 10.
  • 11. “technological evolution will be less about how we manage and adapt to our physical world, and more on how we manage and adapt to the immense amount of knowledge we have created”
  • 12. It’s not just society that’sbeing transformed
  • 13. Business is Being Transformed And At A Pace We Have Never Seen
    Traditional Players No Longer Have the Power
    This is a Global Phenomenon
    New Platforms are Being Created Daily
    New Models for Purchasing
    Our Sites are Worthless
    And This Was Just September
  • 14. 14
    Shift From Impressions to Connections
  • 15. Digital R&D
    Digital Has to Be At The Core Of Every Business
  • 16. Open Yourself Up to Innovation
  • 17. Learning From Digital Events
    Blog World
    (Vegas)
    SxSW
    (Austin)
    Internet Week
    (New York)
    BlogHer
    (Chicago/NY)
    Be A Value-Added Participant – Earn Our Way
  • 18. 18
  • 19.
  • 20.
  • 21. 21
    Gatorade Mission Control
    Mission Control is a cross-departmental effort
    Consumer Relations
    Brand
    Mission Control will be the adrenaline thattransforms Gatorade’s digital engagement.
    Insights
    Comms
    Media
  • 22. On Our Screens:Focus on Conversations that Matter
    H.S. / Elite Athletes
    Sideline Moms
    Coaches, A.D.s, etc.
    Conversations
    Digital Footprint
    General Sports
    22
    ©2009 UNDERCURRENT GLOBAL. CONFIDENTIAL AND PROPRIETARY.
  • 23.
  • 24. Challenge Your Existing Realities
  • 25. A Simple Twitter Program Might Be Able to Drive Video Views Better Than Digital Media
  • 26.
  • 27. Integrate Experimentation Into Your Most Important Work
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Don’t Let the Perfect Be the Enemy Of the Good
  • 35. POWER OF ITERATION & PORTFOLIO
  • 36. THE NEW COMMUNICATION SPECTRUM
    DEMAND FOR CONTENT & UTILITIES
    TRADITIONAL COMMUNICATIONS
    NEW COMMUNICATIONS
    Paid
    Owned
    Our Own Channels
    Earned
    Evolved
    Content & Utility Platforms
  • 37. In Closing
    Digital will be at the heart of every business – take healthcare, publishing
    Technology is consumable – giving away an app will be as common as giving away a t-shirt
    We are in a decade of evolved media – Demand Media – mobile – death of the web – FlipBoard
    Women-Technomics – the new level of micro finance
    Transparency is dead (#promise) – it is no longer about being transparent it’s just about being

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