1. Digital Marketing Campaign Presented by Damian Hagger

4. Demo & Medium Key To easily identify the demo and distribution channel, the following key will be at the bottom of each campaign slide: Four Quad Medium

28. Media Plan Campaign Site Summary Target Audience Adults 18+ Teaser Campaign Commence 6 Months Out Site Total Impressions Amazon/IMDB 1,250,000 Ain't It Cool 1,000,000 Facebook 1,000,000 TOTAL PLAN 3,250,000 Target Audience Adults 18+ Site Total Impressions YouTube 10,000,000 Yahoo Movies 7,500,000 People 4,500,000 Facebook 5,000,000 MSN Movies 2,500,000 Cartoon Network 2,500,000 Google Network 5,000,000 Poptropica 3,500,000 Nick 2,500,000 Weather 1,000,000 TOTAL PLAN 44,000,000

29. Digital Marketing Campaign Summary Phase 1 Phase 2 SXSW Phase 3 Comic-Con Phase 4 Halloween Phase 5 Phase 6

30. Digital Marketing Campaign Summary