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Stories made social
Wattpad is a community of writers and readers
collaborating and sharing original fiction, non-
fiction and fan fiction.
!
Ser...
Personal 

Connections
110,000,000 Reads
100,000 Comments
120,000 Fans
WRITER
READER
Stories are
Huge
28M user per month
!
Engaging
6.2B minutes per
month
!
Social
450M Social
Interactions last year
Mobile
8...
A Millennial Demographic
13-1825-30
18-25
30+
60/40
What’s your
Brand Story
Brand Stories
There are 3 components to a successful campaign on Wattpad
Media & Targeting Social &
Fan Engagement
Share
W...
Presence
!
Creation
!
Curation
Targeting
!
Native Promotion
!
Engagement
Stories made social
Golden Venture Partners
Version One Ventures
Jerry Yang
August Capital
Raine
Northleaf Capital Partner...
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Wattpad/Demos & Discussion: "The Next Level of Entertainment"

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Transcript of "Wattpad/Demos & Discussion: "The Next Level of Entertainment""

  1. 1. Stories made social
  2. 2. Wattpad is a community of writers and readers collaborating and sharing original fiction, non- fiction and fan fiction. ! Serial. Social. Mobile. A Community of Writers and Readers
  3. 3. Personal 
 Connections 110,000,000 Reads 100,000 Comments 120,000 Fans WRITER READER
  4. 4. Stories are Huge 28M user per month ! Engaging 6.2B minutes per month ! Social 450M Social Interactions last year Mobile 85% Mobile Usage ! Growing 10 hrs reading/ minute
  5. 5. A Millennial Demographic 13-1825-30 18-25 30+ 60/40
  6. 6. What’s your Brand Story
  7. 7. Brand Stories There are 3 components to a successful campaign on Wattpad Media & Targeting Social & Fan Engagement Share Write Interact VoteComment Creative strategy
  8. 8. Presence ! Creation ! Curation
  9. 9. Targeting ! Native Promotion ! Engagement
  10. 10. Stories made social Golden Venture Partners Version One Ventures Jerry Yang August Capital Raine Northleaf Capital Partners Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Aron Levitz, Head of Business Development wattpad.com/AronIsHere @AronIsHere
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