Welcome By Summit Host: "State of the Industry"

456 views
394 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Welcome By Summit Host: "State of the Industry"

  1. 1. @JackMyerscom Welcome By Summit Host “State of the Industry” Jack Myers Media Ecologist / Chairman MyersBizNet
  2. 2. Full Contents Copyright 2014 Jack Myers. May not be copied or redistributed without written permission. jm@jackmyers.com TWEET: @jackmyerscom http://www.magazine.org/sites/default/files/ styles/event-sub-section/public/IMAG-14- logo-v2ff-B.jpg?itok=T_E8b6H3
  3. 3. Rethink • economics, • priorities, • organizations, • traditional business models, • relationships.
  4. 4. Agencies’ drive toward programmatic and automated transactions ... Marketers’ growing emphasis on engagement, activation and content association.
  5. 5. Video Advertising (Billions) DEMAND 2010 $ 73.7 B 2014 $ 81.5 B* +5.2% 2016 $ 89.5 B* 2020 $107.0 B* * Estimated Source: Jack Myers Media Business Report
  6. 6. Video Advertising (Billions) Total % Digital 2010 $ 73.7 B 3.8% 2014 $ 81.5 B* 8.7% 2016 $ 89.5 B* 15.0% 2020 $107.0 B* 33.0% * Estimated Source: Jack Myers Media Business Report
  7. 7. Mobile Advertising (Billions) Total 2010 $ 914 M 2014 $ 6.6 B* +36% 2016 $ 14.4 B* 2020 $ 26.2 B* * Estimated Source: Jack Myers Media Business Report
  8. 8. Social Marketing-WOM (Billions) 2010 $ 1.2 B 2014 $ 6.2 B* +30% 2016 $ 11.0 B* 2020 $ 24.5 B* • Estimated Source: Jack Myers Media Business Report
  9. 9. Gaming (Billions) 2010 $ 1.0 B 2014 $ 1.9 B* +14% 2016 $ 2.6 B* 2020 $ 3.5 B* • Estimated Source: Jack Myers Media Business Report
  10. 10. Content Association/Sponsorship (Billions) 2010 $ 6.7 B 2014 $ 8.8 B* +8% 2016 $ 10.3 B* 2020 $ 12.8 B* • Estimated Source: Jack Myers Media Business Report
  11. 11. Advertising (Above the Line) Below-the-Line Marketing 2012 $203.0 B $396.0 B Source: Jack Myers Media, Advertising and Marketing Data & Forecasts 2010-2020 Includes Hispanic, Olympics, Super Bowl, Political. U.S. Data only.
  12. 12. Advertising (Above the Line) Below-the-Line Marketing 2012 $203.0 B $396.0 B 2015 (est.) $225.4 B $343.2 B 2020 (est) $304.0 B $306.0 B Source: Jack Myers Media, Advertising and Marketing Data & Forecasts 2010-2020 Includes Hispanic, Olympics, Super Bowl, Political. U.S. Data only.
  13. 13. Awareness, Reach, Frequency Interaction Activation Content Association ENGAGEMENT
  14. 14. 1. Stability 2. Knowledge 3. Organization 4. Youth & Diversity
  15. 15. Full Contents Copyright 2014 Jack Myers. May not be copied or redistributed without written permission. jm@jackmyers.com jm@jackmyers.com @jackmyerscom

×