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Welcome By Summit Host: "State of the Industry"
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Welcome By Summit Host: "State of the Industry"

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  • 1. @JackMyerscom Welcome By Summit Host “State of the Industry” Jack Myers Media Ecologist / Chairman MyersBizNet
  • 2. Full Contents Copyright 2014 Jack Myers. May not be copied or redistributed without written permission. jm@jackmyers.com TWEET: @jackmyerscom http://www.magazine.org/sites/default/files/ styles/event-sub-section/public/IMAG-14- logo-v2ff-B.jpg?itok=T_E8b6H3
  • 3. Rethink • economics, • priorities, • organizations, • traditional business models, • relationships.
  • 4. Agencies’ drive toward programmatic and automated transactions ... Marketers’ growing emphasis on engagement, activation and content association.
  • 5. Video Advertising (Billions) DEMAND 2010 $ 73.7 B 2014 $ 81.5 B* +5.2% 2016 $ 89.5 B* 2020 $107.0 B* * Estimated Source: Jack Myers Media Business Report
  • 6. Video Advertising (Billions) Total % Digital 2010 $ 73.7 B 3.8% 2014 $ 81.5 B* 8.7% 2016 $ 89.5 B* 15.0% 2020 $107.0 B* 33.0% * Estimated Source: Jack Myers Media Business Report
  • 7. Mobile Advertising (Billions) Total 2010 $ 914 M 2014 $ 6.6 B* +36% 2016 $ 14.4 B* 2020 $ 26.2 B* * Estimated Source: Jack Myers Media Business Report
  • 8. Social Marketing-WOM (Billions) 2010 $ 1.2 B 2014 $ 6.2 B* +30% 2016 $ 11.0 B* 2020 $ 24.5 B* • Estimated Source: Jack Myers Media Business Report
  • 9. Gaming (Billions) 2010 $ 1.0 B 2014 $ 1.9 B* +14% 2016 $ 2.6 B* 2020 $ 3.5 B* • Estimated Source: Jack Myers Media Business Report
  • 10. Content Association/Sponsorship (Billions) 2010 $ 6.7 B 2014 $ 8.8 B* +8% 2016 $ 10.3 B* 2020 $ 12.8 B* • Estimated Source: Jack Myers Media Business Report
  • 11. Advertising (Above the Line) Below-the-Line Marketing 2012 $203.0 B $396.0 B Source: Jack Myers Media, Advertising and Marketing Data & Forecasts 2010-2020 Includes Hispanic, Olympics, Super Bowl, Political. U.S. Data only.
  • 12. Advertising (Above the Line) Below-the-Line Marketing 2012 $203.0 B $396.0 B 2015 (est.) $225.4 B $343.2 B 2020 (est) $304.0 B $306.0 B Source: Jack Myers Media, Advertising and Marketing Data & Forecasts 2010-2020 Includes Hispanic, Olympics, Super Bowl, Political. U.S. Data only.
  • 13. Awareness, Reach, Frequency Interaction Activation Content Association ENGAGEMENT
  • 14. 1. Stability 2. Knowledge 3. Organization 4. Youth & Diversity
  • 15. Full Contents Copyright 2014 Jack Myers. May not be copied or redistributed without written permission. jm@jackmyers.com jm@jackmyers.com @jackmyerscom