Opening Remarks by Summit Host
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Opening Remarks by Summit Host Presentation Transcript

  • 1. @worldofschwartz Lori H. Schwartz Managing Partner Opening Remarks by Summit Host “The Future of Data-Driven Creativity” StoryTech
  • 2. THE ENEMY WITHIN Text here @twittername
  • 3. ARE YOU LEFT OR RIGHT?
  • 4. How many times is facebook going to show me the ad of the shoes I already bought? Real contextual marketing would know when you had bought the damn shoes and stop bugging you
  • 5. DYNAMIC CREATIVE OPTIMIZATION
  • 6. Videos Beauty Brands Produce Less than 1 minute 1-3 minutes 3-10 min. 10+ minutes What People Actually Watch Less than 1 minute 1-3 min 3-10 min 10+ minutes LEVERAGE DATA FOR INSIGHTS
  • 7. THE FRIENIMIES
  • 8. Day 2
  • 9. title “title”
  • 10. 16MM Breakfast Bar Consumers 16MM Purchases Diet Foods 17MM Special K Cereal Consumers “Join our Challenge” “A convenient solution” “Try our new products” SMARTER ABOUT WHO WE TARGET TRADING IN
  • 11. FEED BACK INSIGHTS Make programmatic work smarter, marry to performance optimization
  • 12. SHORT TERM VS. LONG TERM @shenan We're pushing so hard towards over targeting, there's a risk of missing something important - that aha moment WE CAN’T FORGET TO BUILD DEMAND
  • 13. UNIQUE WAYS TO THINK ABOUT DATA -Data should be accessible, easy to discover, and easy to process for everyone -The longer you take to find the data, the less valuable it becomes -Whether a dataset is large or small, being able to visualize it makes it easier to explain
  • 14. FROM THE PUBLISHERS
  • 15. DATA AS ART EMOTIONAL DNA – HOW THE AUDIENCE EVALUATES CONTENT
  • 16. NEW DATA PLATFORMS -
  • 17. CONTEXT - ART OF THE SCIENCE