Opening Remarks by Summit Host

453 views

Published on

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
453
On SlideShare
0
From Embeds
0
Number of Embeds
53
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Opening Remarks by Summit Host

  1. 1. @worldofschwartz Lori H. Schwartz Managing Partner Opening Remarks by Summit Host “The Future of Data-Driven Creativity” StoryTech
  2. 2. THE ENEMY WITHIN Text here @twittername
  3. 3. ARE YOU LEFT OR RIGHT?
  4. 4. How many times is facebook going to show me the ad of the shoes I already bought? Real contextual marketing would know when you had bought the damn shoes and stop bugging you
  5. 5. DYNAMIC CREATIVE OPTIMIZATION
  6. 6. Videos Beauty Brands Produce Less than 1 minute 1-3 minutes 3-10 min. 10+ minutes What People Actually Watch Less than 1 minute 1-3 min 3-10 min 10+ minutes LEVERAGE DATA FOR INSIGHTS
  7. 7. THE FRIENIMIES
  8. 8. Day 2
  9. 9. title “title”
  10. 10. 16MM Breakfast Bar Consumers 16MM Purchases Diet Foods 17MM Special K Cereal Consumers “Join our Challenge” “A convenient solution” “Try our new products” SMARTER ABOUT WHO WE TARGET TRADING IN
  11. 11. FEED BACK INSIGHTS Make programmatic work smarter, marry to performance optimization
  12. 12. SHORT TERM VS. LONG TERM @shenan We're pushing so hard towards over targeting, there's a risk of missing something important - that aha moment WE CAN’T FORGET TO BUILD DEMAND
  13. 13. UNIQUE WAYS TO THINK ABOUT DATA -Data should be accessible, easy to discover, and easy to process for everyone -The longer you take to find the data, the less valuable it becomes -Whether a dataset is large or small, being able to visualize it makes it easier to explain
  14. 14. FROM THE PUBLISHERS
  15. 15. DATA AS ART EMOTIONAL DNA – HOW THE AUDIENCE EVALUATES CONTENT
  16. 16. NEW DATA PLATFORMS -
  17. 17. CONTEXT - ART OF THE SCIENCE

×