Mahana
Mahana
Richard M. Bagdonas
CTO
Bryan Menell
CEO
"New & Emerging Agile Marketing
Models & Data Platforms"
Demo: “Loc...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
What Do We Do?
 Mahana is a mobile consumer
app that ...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Bluetooth Core Specification 4.0
 You use Bluetooth a...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Official Branding from the SIG
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
What Do They Look Like?
 “Low Energy” means battery p...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Bluetooth Smart Fills a Gap
 GPS not accurate
– This ...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Which Devices Support It
 iPhone 4S and later
 Samsu...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Practical Applications
What You Will See Soon
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Fine Dining
 Mahana knows how often you
come into the...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Airports and Travel
 Your favorite airline app knows
...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Branded Apps for Venues and Events
 Picture and profi...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Hotel Industry
 Hospitality
begins
when your
taxi pul...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Visual Data from iMedia Day 1 – Heatmap
 [heat map fr...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Visual Data from iMedia Day 1 – Guest Pathing
 [Graph...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
How Hard Are They To Use?
 We make it simple with iOS...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Closing Thought
Context and proximity are going to
mak...
Mahana
Delivering Context and Location with Bluetooth Smart Beacons
Thank You!
bryan@getmahana.com
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Demo: "Location Based Services"

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Demo: "Location Based Services"

  1. 1. Mahana Mahana Richard M. Bagdonas CTO Bryan Menell CEO "New & Emerging Agile Marketing Models & Data Platforms" Demo: “Location Based Services"
  2. 2. Mahana Delivering Context and Location with Bluetooth Smart Beacons What Do We Do?  Mahana is a mobile consumer app that features crowd sourced wait times  We put a beacon at every restaurant Then the phone started to ring…
  3. 3. Mahana Delivering Context and Location with Bluetooth Smart Beacons Bluetooth Core Specification 4.0  You use Bluetooth all the time  The latest version goes by many names
  4. 4. Mahana Delivering Context and Location with Bluetooth Smart Beacons Official Branding from the SIG
  5. 5. Mahana Delivering Context and Location with Bluetooth Smart Beacons What Do They Look Like?  “Low Energy” means battery power is feasible
  6. 6. Mahana Delivering Context and Location with Bluetooth Smart Beacons Bluetooth Smart Fills a Gap  GPS not accurate – This is why “check ins” present a list of possible locations  GPS doesn’t work indoors  NFC designed for “very” near field
  7. 7. Mahana Delivering Context and Location with Bluetooth Smart Beacons Which Devices Support It  iPhone 4S and later  Samsung Galaxy Series, Tab, Note  Google Nexus 4 and later  HTC One and One Max  Motorola Droid, RAZR, Ultra, Maxx and Mini, Moto G and X  Sony Xperia Series
  8. 8. Mahana Delivering Context and Location with Bluetooth Smart Beacons Practical Applications What You Will See Soon
  9. 9. Mahana Delivering Context and Location with Bluetooth Smart Beacons Fine Dining  Mahana knows how often you come into the restaurant, and displays your name and picture to the host or hostess when you walk in  Guests don’t even have to open the app
  10. 10. Mahana Delivering Context and Location with Bluetooth Smart Beacons Airports and Travel  Your favorite airline app knows how long security took, and if you’re close to your gate  Airline club member’s picture displays at the front desk right when you walk in Premier Club
  11. 11. Mahana Delivering Context and Location with Bluetooth Smart Beacons Branded Apps for Venues and Events  Picture and profiles in VIP areas and Club levels  Message guests who haven’t visited the fan experience area  Display wait times for specific entrances  Follow-up messaging on departure for post surveys, or upsells
  12. 12. Mahana Delivering Context and Location with Bluetooth Smart Beacons Hotel Industry  Hospitality begins when your taxi pulls up
  13. 13. Mahana Delivering Context and Location with Bluetooth Smart Beacons Visual Data from iMedia Day 1 – Heatmap  [heat map from event pasted here]
  14. 14. Mahana Delivering Context and Location with Bluetooth Smart Beacons Visual Data from iMedia Day 1 – Guest Pathing  [Graphic of guest pathing here]
  15. 15. Mahana Delivering Context and Location with Bluetooth Smart Beacons How Hard Are They To Use?  We make it simple with iOS and Android libraries for your mobile app  Beacon management as a service  Consumer Preference Engine provides offline consumer information from application partners
  16. 16. Mahana Delivering Context and Location with Bluetooth Smart Beacons Closing Thought Context and proximity are going to make your mobile apps more engaging, driving higher brand loyalty
  17. 17. Mahana Delivering Context and Location with Bluetooth Smart Beacons Thank You! bryan@getmahana.com
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