Your SlideShare is downloading. ×
0
@bryansegal
Bryan Segal
VP
Panel Discussion
“Multi-Screen Measurement & Strategy”
comScore
MODERATOR
Nirmala Bahall
Global...
© comScore, Inc. Proprietary. 2
As of April 2013, we have reached a point where we now have a ‘Multi-
Platform Majority’ a...
© comScore, Inc. Proprietary. 3Source: comScore Media Metrix Multi-Platform, June 2013
The Post-PC era begins: More than h...
© comScore, Inc. Proprietary. 4
Online video allows convenient viewing of TV content and
is an incremental audience – it’s...
© comScore, Inc. Proprietary. 5
4hr 19min 4hr 28min 5hr
6hr 7min
50 min
59 min
55 min51 min
40 min
47 min
TV Only TV + PC/...
© comScore, Inc. Proprietary. 6
Optimizing Integrated Multi-Screen Campaigns Report released by
Nielsen
Upcoming SlideShare
Loading in...5
×

Panel Discussion: "Multi-Screen Measurement & Strategy"

540

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
540
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Panel Discussion: "Multi-Screen Measurement & Strategy""

  1. 1. @bryansegal Bryan Segal VP Panel Discussion “Multi-Screen Measurement & Strategy” comScore MODERATOR Nirmala Bahall Global Strategy Manager – Media Innovation Dell @nbahall Tara Hauser-Pope Senior Connection Planner The Coca-Cola Company @thp_tam Armin Huska Chief Digital Officer Mindshare @arminhuska
  2. 2. © comScore, Inc. Proprietary. 2 As of April 2013, we have reached a point where we now have a ‘Multi- Platform Majority’ among U.S. Internet users 46% 45% 42% 42% 40% 6% 6% 6% 6% 6% 48% 49% 52% 52% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Multi-Platform Mobile Only Desktop Only Share of Total Digital Population by Platform Usage Source: comScore Media Metrix Multi-Platform, U.S., Feb-2013 – Jul 2013
  3. 3. © comScore, Inc. Proprietary. 3Source: comScore Media Metrix Multi-Platform, June 2013 The Post-PC era begins: More than half of all digital media time in the U.S. now occurs on mobile platforms. 49% 39% 12% Desktop Smartphone Tablet
  4. 4. © comScore, Inc. Proprietary. 4 Online video allows convenient viewing of TV content and is an incremental audience – it’s not about avoiding ads 7% 13% 25% 38% 57% 71% Don’t subscribe to cable/don't have a TV Prefer the online experience Like to see past episodes Less ads Convenience Missed episode on TV comScore study sought to answer: why do viewers choose to watch TV content online? NOT out of ad-avoidance Main factor is convenience and time-shifting
  5. 5. © comScore, Inc. Proprietary. 5 4hr 19min 4hr 28min 5hr 6hr 7min 50 min 59 min 55 min51 min 40 min 47 min TV Only TV + PC/Laptop Only TV + PC/Laptop + Mobile Only TV + PC/Laptop + Mobile + Tablet More Screens = More Time Spent on Every Device Source: comScore Single Source Multi-Platform Study. A18+. 7/27/12 – 8/12/12. Total Day. Screen Status Definitions: TV+PC Only = Followed the Olympics on TV and PC but not on Mobile or Tablet, TV+PC+Mobile = Followed the Olympics on TV, PC and Mobile but not on Tablet, TV+PC+Mobile+Tablet = Followed the Olympics on all 4 screens. Average Time Spent Per Day Following Olympics 4hr 19min 5hr 18min 6hr 50min 8hr 29min TV Only TV + PC/Lap TV + PC/Lap + Mobile TV + PC/Lap + Mobile + Tablet Tablet Mobile PC/Laptop TV
  6. 6. © comScore, Inc. Proprietary. 6 Optimizing Integrated Multi-Screen Campaigns Report released by Nielsen
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×