What’s next in Tech?
iMedia Canada
8 April 2014
They Call ME
1
Red Fury
@redfurynyc
They Call US
2
The brief
3
A Top 10 List for Marketers of
“What’s Next in Tech?”
TOP TEN LISTS ARE FOR THE BIRDS
•
•
•
•
So I have Heard
http://adage.com/article/cmo-strategy/top-10-reasons-marketers-for...
Could always be worse
5
There are radical shifts in media consumption
and audience behavior occurring
They can all be attributed in some way
to th...
WHAT’S NEXT IN TECH FOR
MARKETERS
The Furious top 10:
PRIVACY: APPEARANCES
MATTER
Number 1:
1.
AUGMENTED REALITY:
FULFILLMENT NOT EXPERIENCE
Number 2:
2.
UBER-FICATION OF
EVERYTHING
Number 3:
3.
TECH BECOMES HIGH FASHION:
NO GOOGLE GLASS
Number 4:
4.
EDUCATION IS
DEMOCRATIZED
Number 5:
5.
•
Fun pic
PRICING BECOMES REAL
TIME
Number 6:
6.
GRANDMA HAS A
SMARTPHONE
Number 7:
7.
3D PRINTING
Number 8:
8.
EVERY TOUCHPOINT IS A
POINT OF SALE
Number 9:
9.
SILENCE IS DUE FOR A
COMEBACK
Number 10:
10.
THANK YOU
Ashley J. Swartz, Founder & CEO
ashley@furious-minds.com
+1 646 812 3834
Closing Keynote: "What’s Next in Tech"
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Closing Keynote: "What’s Next in Tech"

  1. 1. What’s next in Tech? iMedia Canada 8 April 2014
  2. 2. They Call ME 1 Red Fury @redfurynyc
  3. 3. They Call US 2
  4. 4. The brief 3 A Top 10 List for Marketers of “What’s Next in Tech?”
  5. 5. TOP TEN LISTS ARE FOR THE BIRDS • • • • So I have Heard http://adage.com/article/cmo-strategy/top-10-reasons-marketers-forsake-top-10-lists/292267/ 4
  6. 6. Could always be worse 5
  7. 7. There are radical shifts in media consumption and audience behavior occurring They can all be attributed in some way to three major changes in technology: Mobility Changing Human Machine Interfaces (HMI) The Evolution of the Cloud Let’s Start with the Enablers 6
  8. 8. WHAT’S NEXT IN TECH FOR MARKETERS The Furious top 10:
  9. 9. PRIVACY: APPEARANCES MATTER Number 1: 1.
  10. 10. AUGMENTED REALITY: FULFILLMENT NOT EXPERIENCE Number 2: 2.
  11. 11. UBER-FICATION OF EVERYTHING Number 3: 3.
  12. 12. TECH BECOMES HIGH FASHION: NO GOOGLE GLASS Number 4: 4.
  13. 13. EDUCATION IS DEMOCRATIZED Number 5: 5.
  14. 14. • Fun pic
  15. 15. PRICING BECOMES REAL TIME Number 6: 6.
  16. 16. GRANDMA HAS A SMARTPHONE Number 7: 7.
  17. 17. 3D PRINTING Number 8: 8.
  18. 18. EVERY TOUCHPOINT IS A POINT OF SALE Number 9: 9.
  19. 19. SILENCE IS DUE FOR A COMEBACK Number 10: 10.
  20. 20. THANK YOU Ashley J. Swartz, Founder & CEO ashley@furious-minds.com +1 646 812 3834

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