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Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
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Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”

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  • 1. Closing Keynote Brynn Bardacke Global Group Creative Director The Coca-Cola Company @bardacke “Content 2020: How the Coca-Cola Company is Evolving its Creative Agenda”
  • 2. CREATIVITY + CONTENT @ THE COCA-COLA COMPANY
  • 3. CHAPTER 1: ‘LIQUID AND LINKED’ MARKETING
  • 4. STORIES = CONVERSATION & DISPROPORTIONATE SHARE OF POPULAR CULTURE
  • 5. Hilltop
  • 6. CONSUMER LANDSCAPE 1980’s 1990’s 2000’s 2010’s
  • 7. Rebrief
  • 8. One-Way Storytelling to Dynamic Storytelling
  • 9. Share A Coke
  • 10. What unites us is stronger than what divides us.
  • 11. Small World Machines
  • 12. Football inspires progress
  • 13. Powerade Nico
  • 14. Creation of stories that have to be expressed through every relevant connection.
  • 15. Where will happiness strike next?
  • 16. 70 / Now 20 / New 10 / Next
  • 17. Sprite Shower
  • 18. More Content, Same $
  • 19. America is Beautiful
  • 20. Content 2020 on
  • 21. Chapter 10