Closing Keynote
Brynn Bardacke
Global Group Creative Director

The Coca-Cola Company

@bardacke

“Content 2020: How the Co...
CREATIVITY + CONTENT
@ THE COCA-COLA COMPANY
CHAPTER 1:

‘LIQUID AND LINKED’ MARKETING
STORIES =
CONVERSATION &
DISPROPORTIONATE SHARE
OF POPULAR CULTURE
Hilltop
CONSUMER LANDSCAPE
1980’s

1990’s

2000’s

2010’s
Rebrief
One-Way Storytelling
to
Dynamic Storytelling
Share A Coke
What unites us
is stronger than
what divides us.
Small World Machines
Football inspires progress
Powerade Nico
Creation of stories that have
to be expressed through every
relevant connection.
Where will happiness strike next?
70 / Now
20 / New
10 / Next
Sprite Shower
More Content, Same $
America is Beautiful
Content 2020
on
Chapter 10
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”
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Closing Keynote: “Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda”

  1. 1. Closing Keynote Brynn Bardacke Global Group Creative Director The Coca-Cola Company @bardacke “Content 2020: How the Coca-Cola Company is Evolving its Creative Agenda”
  2. 2. CREATIVITY + CONTENT @ THE COCA-COLA COMPANY
  3. 3. CHAPTER 1: ‘LIQUID AND LINKED’ MARKETING
  4. 4. STORIES = CONVERSATION & DISPROPORTIONATE SHARE OF POPULAR CULTURE
  5. 5. Hilltop
  6. 6. CONSUMER LANDSCAPE 1980’s 1990’s 2000’s 2010’s
  7. 7. Rebrief
  8. 8. One-Way Storytelling to Dynamic Storytelling
  9. 9. Share A Coke
  10. 10. What unites us is stronger than what divides us.
  11. 11. Small World Machines
  12. 12. Football inspires progress
  13. 13. Powerade Nico
  14. 14. Creation of stories that have to be expressed through every relevant connection.
  15. 15. Where will happiness strike next?
  16. 16. 70 / Now 20 / New 10 / Next
  17. 17. Sprite Shower
  18. 18. More Content, Same $
  19. 19. America is Beautiful
  20. 20. Content 2020 on
  21. 21. Chapter 10

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