KELLY BENNETT
CHIEF MARKETING OFFICER
A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING
1
2
DISRUPTER
3
“Netflix has been instrumental in making
‘Breaking Bad’ the success that it is —
particularly in the UK and Ireland, where...
SILICON VALLEY HOLLYWOOD
5
6
ALL EPISODES
AT ONCE
DIGITAL NATIVES
UNIQUE
PROGRAMMING
7
MARKETING SCIENCE
8
BIG DATA:
THE HOLY GRAIL OF MARKETING?
9
10
WE KNOW MORE ABOUT WHAT OUR
CUSTOMERS WANT THAN ANY NETWORK
IN THE HISTORY OF TELEVISION.
11
#1 USA
#1 Canada
#1 UK
#1 Ireland
#1 Brazil
#1 Sweden
#1 Norway
#1 Denmark
#1 Finland
#1 Mexico
12
13
LAUNCH DAY
IS WHENEVER YOU START WATCHING.
14
MERCHANDISING
INSIDE UI
THEMATIC
TRAILERS
ON ALL DEVICES
15
16
17
18
BRAND LOVE
19
20
21
22
23
24
THANK YOU.
25
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Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

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Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

  1. 1. KELLY BENNETT CHIEF MARKETING OFFICER A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING 1
  2. 2. 2
  3. 3. DISRUPTER 3
  4. 4. “Netflix has been instrumental in making ‘Breaking Bad’ the success that it is — particularly in the UK and Ireland, where it has built an audience and become a huge phenomenon...” Vince Gilligan 4
  5. 5. SILICON VALLEY HOLLYWOOD 5
  6. 6. 6
  7. 7. ALL EPISODES AT ONCE DIGITAL NATIVES UNIQUE PROGRAMMING 7
  8. 8. MARKETING SCIENCE 8
  9. 9. BIG DATA: THE HOLY GRAIL OF MARKETING? 9
  10. 10. 10
  11. 11. WE KNOW MORE ABOUT WHAT OUR CUSTOMERS WANT THAN ANY NETWORK IN THE HISTORY OF TELEVISION. 11
  12. 12. #1 USA #1 Canada #1 UK #1 Ireland #1 Brazil #1 Sweden #1 Norway #1 Denmark #1 Finland #1 Mexico 12
  13. 13. 13
  14. 14. LAUNCH DAY IS WHENEVER YOU START WATCHING. 14
  15. 15. MERCHANDISING INSIDE UI THEMATIC TRAILERS ON ALL DEVICES 15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. BRAND LOVE 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. THANK YOU. 25
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