Measurement Panel:
“GRPs, KPIs, Oh My!”
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
Reggie Panaligan
Analytical Lead...
“GRPs, KPIs, Oh My!”
Measurement Panel:
Ben Carlson
Co-Creator
President
Fizziology
@swevenben
“GRPs, KPIs, Oh My!”
Measurement Panel:
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
“GRPs, KPIs, Oh My!”
Measurement Panel:
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan
Google Confidential and Proprietary7
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Measurement Panel: "GRPs, KPIs, Oh My!"
Measurement Panel: "GRPs, KPIs, Oh My!"
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Measurement Panel: "GRPs, KPIs, Oh My!"

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Measurement Panel: "GRPs, KPIs, Oh My!"

  1. 1. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan Moderator: Julie Rieger EVP, Media & Marketing Planning Fox Domestic Theatrical @FOXBroadcasting Ben Carlson Co-Creator President Fizziology @swevenben
  2. 2. “GRPs, KPIs, Oh My!” Measurement Panel: Ben Carlson Co-Creator President Fizziology @swevenben
  3. 3. “GRPs, KPIs, Oh My!” Measurement Panel: Cheryl Idell EVP Client Solutions Nielsen @cidell
  4. 4. “GRPs, KPIs, Oh My!” Measurement Panel: Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan
  5. 5. Google Confidential and Proprietary7 • • • • • •
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