Measurement Panel: "GRPs, KPIs, Oh My!"
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  • 1. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan Moderator: Julie Rieger EVP, Media & Marketing Planning Fox Domestic Theatrical @FOXBroadcasting Ben Carlson Co-Creator President Fizziology @swevenben
  • 2. “GRPs, KPIs, Oh My!” Measurement Panel: Ben Carlson Co-Creator President Fizziology @swevenben
  • 3. “GRPs, KPIs, Oh My!” Measurement Panel: Cheryl Idell EVP Client Solutions Nielsen @cidell
  • 4. “GRPs, KPIs, Oh My!” Measurement Panel: Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan
  • 5. Google Confidential and Proprietary7 • • • • • •