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Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"
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Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

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Transcript

  • 1. Social Content in theAge of Digital Media
  • 2. The way media is consumed is radically different than it was just five years ago.
  • 3. We reach over 60M people a month. SOCIAL 75%ofvisitsfromsocial* MOBILE 50%ofvisitsfrommobile* YOUTH 60%areaged18-34 Quantcast, Google Analytics
  • 4. Young audiences have moved online. 55% of online video views come from 18-34 year-olds. By 2016, online video is expected to account for 55% of all consumer internet traffic.*
  • 5. 85% use social media more than once a day. Internal Survey, April 2013, 778
  • 6. Mobile video ad spend is set to quadruple by 2016. eMarketer
  • 7. The second screen is real, and always on.
  • 8. Give your viewers what they want – more to talk about.
  • 9. Creating custom content sparks excitement…
  • 10. … and accelerates conversation.
  • 11. Attract your audience. Amplify experience. Extend viewership. Keep the buzz going.
  • 12. When the credits stop rolling, Keep the convo going. CatyBurgess CWMediaVP caty.burgess@cwtv.com TerryCity BuzzFeedWestCoastVP tcity@buzzfeed.com

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