Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

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Case Study: "The Art of Sharing - Social Content & Marketing in Entertainment & Media"

  1. 1. Social Content in theAge of Digital Media
  2. 2. The way media is consumed is radically different than it was just five years ago.
  3. 3. We reach over 60M people a month. SOCIAL 75%ofvisitsfromsocial* MOBILE 50%ofvisitsfrommobile* YOUTH 60%areaged18-34 Quantcast, Google Analytics
  4. 4. Young audiences have moved online. 55% of online video views come from 18-34 year-olds. By 2016, online video is expected to account for 55% of all consumer internet traffic.*
  5. 5. 85% use social media more than once a day. Internal Survey, April 2013, 778
  6. 6. Mobile video ad spend is set to quadruple by 2016. eMarketer
  7. 7. The second screen is real, and always on.
  8. 8. Give your viewers what they want – more to talk about.
  9. 9. Creating custom content sparks excitement…
  10. 10. … and accelerates conversation.
  11. 11. Attract your audience. Amplify experience. Extend viewership. Keep the buzz going.
  12. 12. When the credits stop rolling, Keep the convo going. CatyBurgess CWMediaVP caty.burgess@cwtv.com TerryCity BuzzFeedWestCoastVP tcity@buzzfeed.com

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