Media Re-Defined: TV
Upcoming SlideShare
Loading in...5
×
 

Media Re-Defined: TV

on

  • 571 views

 

Statistics

Views

Total Views
571
Views on SlideShare
449
Embed Views
122

Actions

Likes
0
Downloads
5
Comments
0

4 Embeds 122

http://www.imediaconnection.com 100
http://www.linkedin.com 12
http://content.imediaconnection.com 9
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Media Re-Defined: TV Media Re-Defined: TV Presentation Transcript

  • FUTURE OF TV AND VIDEO ADVERTISING
  • BACKGROUND & BIASES
  • TV IS NOT GOING TO THE WEB web-like business models are coming to TV.
  • VIDEO AD CONVERGENCE: DATA AND AUTOMATION 2013 2018 TV 2023 TV TV Digital Video Digital Video $3.5B $74B LITTLE CROSS-CHANNEL BUYING COORDINATION. NO INTEGRATION Digital Video $8B $85B SOME CROSS-CHANNEL COORDINATION & INTEGRATION $20B $95B FULL CROSS-CHANNEL COORDINATION & INTEGRATION Audience-Based Programmatic
  • COMMON MEDIA METRICS USED TODAY ONLINE TV Impressions (GRPs) Impressions Visitors Viewers Reached Unique Visitors (Unduplicated Reach) Unique Viewers Reached Brand Lift Brand Lift Purchase Data and Behavioral Targeting Cost-per-click Cost-per-acquisition Customer Data SALES
  • ADDITION OF GRANULAR AND CROSSPLATFORM METRICS TIED TO SALES ONLINE REACH Impressions End-to-End Measurement TV Impressions (GRPs) Visitors Viewers Reached RESONANCE Unique Visitors (Unduplicated Reach) Brand Lift Unique Viewers Reached Brand Lift REACTION Cost-per-click Cost-per-acquisition Purchase Data and Behavioral Targeting Customer Data SALES Cross-Platform Metrics
  • THANK YOU dave@simulmedia.com @davemorgannyc