From Big Data to Smart Data

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  • 1. 1 CONFIDENTIAL AND PROPRIETARY
  • 2. 2 CONFIDENTIAL AND PROPRIETARY
  • 3. 3 CONFIDENTIAL AND PROPRIETARY
  • 4. MEASURING SUCCESS Station Adds on Pandora Total Listening Hours Likes on Facebook (Global) Followers on Twitter (Global) Source: Gatorade Campaign, 8/21/12 – 12/3/12 4 CONFIDENTIAL AND PROPRIETARY
  • 5. GATORADE AUDIENCE INSIGHTS 39% MALE MALE FEMALE TOTAL 5 CONFIDENTIAL AND PROPRIETARY 61% FEMALE 95% MOBILE 98% AGE: 13–17
  • 6. THE GATORADE AUDIENCE'S TOP ARTISTS 1. Drake 2. Lil Wayne 3. Eminem 4. Nicki Minaj 5. Justin Bieber 6. Taylor Swift 7. Chris Brown 8. Wiz Khalifa 9. Rihanna 10. Tyga 6 CONFIDENTIAL AND PROPRIETARY
  • 7. BUILDING THE SOUND OF YOUR BRAND VIA SMART DATA Music as Passion Point 7 CONFIDENTIAL AND PROPRIETARY Integrate into Lifestyle Make it a Moment Fuel Insights