Marketer's Panel: Connecting with the Always-On Consumer

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Marketer's Panel: Connecting with the Always-On Consumer

  1. 1. Marketer’s Panel “Connecting with the Always-On Consumer” Chris curtin @ChrisCurtin3 Julie melton Jonathan adams Anne murray @JAdamsCT Jill Steinberg @Henkel @SouthwestAir @JillSteinberg
  2. 2. Henkel “Romancing the Joan” Title: Romancing the Joan • • • insight: she loves a story @Henkel
  3. 3. Southwest LUV Story “#12DaysofLUV” Title: 12 days of luv • • • • insight: trust your consumers @SouthwestAir
  4. 4. Southwest LUV Story “#12DaysofLUV” BUT, what makes this a LUV Story… @SouthwestAir
  5. 5. UBISOFT: Assassin's Creed “Ultimate Song” Title: ASSASAINS CREED SONG • • • • insight: engage in context @JillSteinberg
  6. 6. Marketer’s Panel “Connecting with the Always-On Consumer” Chris curtin @ChrisCurtin3 Julie melton Jonathan adams Anne murray @JAdamsCT Jill Steinberg @Henkel @SouthwestAir @JillSteinberg

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