@AccessUndertone
ADVERTISING IS LIQUID
Eric Franchi @ericfranchi
Adam Kmiec @adamkmiec

@AccessUndertone
@AccessUndertone
@AccessUndertone
Source: Undertone, 2013

@AccessUndertone
MARKETER CHALLENGE:
HOW DO YOU REACH CONSUMERS WITH
THE RIGHT MESSAGE
AT THE RIGHT TIME AND….
ON THE RIGHT DEVICE

@Access...
@AccessUndertone
@AccessUndertone
@AccessUndertone
@AccessUndertone
IMPLICATIONS FOR
CONSUMERS

@AccessUndertone

IMPLICATIONS FOR
ORGANIZATIONS

IMPLICATIONS FOR
TECHNOLOGY
THANK YOU!
Eric Franchi
@ericfranchi | @accessundertone
Adam Kmiec
@adamkmiec

@AccessUndertone
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Creativity in Mobile: "Reaching across Devices"

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Creativity in Mobile: "Reaching across Devices"

  1. 1. @AccessUndertone
  2. 2. ADVERTISING IS LIQUID Eric Franchi @ericfranchi Adam Kmiec @adamkmiec @AccessUndertone
  3. 3. @AccessUndertone
  4. 4. @AccessUndertone
  5. 5. Source: Undertone, 2013 @AccessUndertone
  6. 6. MARKETER CHALLENGE: HOW DO YOU REACH CONSUMERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME AND…. ON THE RIGHT DEVICE @AccessUndertone
  7. 7. @AccessUndertone
  8. 8. @AccessUndertone
  9. 9. @AccessUndertone
  10. 10. @AccessUndertone
  11. 11. IMPLICATIONS FOR CONSUMERS @AccessUndertone IMPLICATIONS FOR ORGANIZATIONS IMPLICATIONS FOR TECHNOLOGY
  12. 12. THANK YOU! Eric Franchi @ericfranchi | @accessundertone Adam Kmiec @adamkmiec @AccessUndertone
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