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2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin
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2012 May Agency : Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up" : Kenny Tomlin

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Kenny Tomlin, Founder & CEO, Rockfish

Kenny Tomlin, Founder & CEO, Rockfish

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  • Smartphone adoption stood at just 27% in 2010. A year later, according to Nielsen, it crossed 43% on its way to 50% by year’s end. By 2015, we’ll achieve smartphone ubiquity on a global scale. This also means a billion new people will come online for the first time, most of whom will never own a PC. This is the post-PC era. Said another way, it’s the dawn of the SoLoMo era. (MF) Our customers spend more time with their smartphones than with their spouses
  • Transcript

    • 1. “History doesn’t repeat itself,but it does rhyme.” Mark Twain
    • 2. 1. Both launched their companies based on innovations in infrastructure.2. Both launched with a single product that was in high demand.3. Both used transparent pricing.4. Both used personalization in marketing.5. Both brands grew rapidly through WOM.
    • 3. Anytime there is significantinnovation occurring ininfrastructure that transformshow people are connected, itultimately becomes disruptive tocommerce
    • 4. InfrastructureLate 19th to early 20th Century20th CenturyLate 20th to early 21st Century
    • 5. Infrastructure PlatformsLate 19th to early 20th Century Late 19th to early 20th Century20th Century 20th CenturyLate 20th to early 21st Century Late 20th to early 21st Century
    • 6. Infrastructure Platforms ApplicationsLate 19th to early 20th Century Late 19th to early 20th Century Late 19th to early 20th Century20th Century 20th Century 20th CenturyLate 20th to early 21st Century Late 20th to early 21st Century Late 20th to early 21st Century
    • 7. 1. Innovation at the infrastructure level creates new channels for connecting with consumers
    • 8. 1. Innovation at the infrastructure level creates new channels for connecting with consumers2. Innovation at the platform level creates highly valuable companies that produce an entirely new business ecosystem around them
    • 9. 1. Innovation at the infrastructure level creates new channels for connecting with consumers2. Innovation at the platform level creates highly valuable companies that produce an entirely new business ecosystem around them3. Innovation at the application level quickly shifts consumer demand as • Their access to knowledge and information expands • Their social network expands • Their awareness of options and pricing expands
    • 10. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    • 11. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    • 12. They Keep Us Connected Facebook will serve more than 1 billion active monthly users worldwide Twitter is accessed by more than 100 million active monthly users Foursquare is following Twitter’s growth trajectory with more than 12 million registered users
    • 13. Infrastructure Platforms Applications Mo So LoEarly 21st Century Early 21st Century Early 21st Century
    • 14. 1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as disruptive• Leadership team turnover
    • 15. 1. The majority of businessesoperate at the application level.• Easily displaced• Infrastructure innovation viewed as disruptive• Leadership team turnover2. Brands need to innovate at theplatform & application level.
    • 16. 1. Data & Technology
    • 17. 1. Data & Technology2. AOR
    • 18. 1. Data & Technology2. AOR3. CMO+
    • 19. 1. Data & Technology2. AOR3. CMO+4. Innovate

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