Director of Product, Retail IPG Media Lab and Shopper Sciences
Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0
Are we giving shoppers what they want?
Can Evolution of Retail Tech Ease Shopper Barriers? Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Information Confidence Validation
Smart Phone Growth & Shopper Influence
Changing the way we shop
Mobile barcode scanning TRIPLES on Black Friday
Paypal cites 310 % increase in mobile shopping on Black Friday
73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee.
Sources: MobileMarketer, Paypal , Accenture
Augmenting Retail Reality
Invisible Pop-Up Store Airwalk and GoldRun
Creating Interactive Brick and Mortar
Interactive Gestural Experiences
Simplifying Digital Couponing
In-Hand Research and Purchase
Check out Anywhere…with anything
Centralized Customer Service 4G Content Delivery
Purchase Show and Tell
Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology
But technology isn’t enough.
Virtual Tour of IPG Media Lab’s Retail Center
Lack of confidence was the top factor inhibiting purchase Q17 - If haven't bought yet, what prevents you from purchasing? (CIRCLE ALL THAT APPLY) Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence-inhibiting