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2011 03-i m-breakthrough-socialgamingandinteractivetv
 

2011 03-i m-breakthrough-socialgamingandinteractivetv

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Social Gaming and Interactive TV

Social Gaming and Interactive TV

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    2011 03-i m-breakthrough-socialgamingandinteractivetv 2011 03-i m-breakthrough-socialgamingandinteractivetv Presentation Transcript

    • iMedia Breakthrough Summit
      March 11, 2011
      Mark Kroese
      General Manager, Advertising Business Group, Interactive Entertainment Business
      The Future of Social Gaming and Interactive TV
    • Television Advertising Evolved
    • Breakthrough
    • Old Rules of Engagement No Longer Apply
      Hard to reach consumers
      Lack of attention
      Multitasking
    • Advertising In A Digital, Multi Screen World…
      Connected.
      Personal.
      Social.
    • …Requires New Rules of Engagement
      Invite, Don’t Interrupt
      Invite, Don’t Interrupt
      Provide Relevant Content
      Provide Relevant Content
      Exchange Value
      Exchange Value
      Enable Social Experiences
      Enable Social Experiences
      Create Natural Interactivity
      Create Natural Interactivity
    • Invite, Don’t Interrupt
    • Provide Relevant Content
    • Develop Value Exchange
    • Enable Social Experiences
    • Create Natural Interactivity
    • 12
      1.4M
      The campaign was one of the best performing campaigns in Xbox LIVE history.
      125K
      52%
      42%
      38%
      10%
      Voted for favorite Avatar costume
      Downloaded a gamer pic
      Viewed Reese’s commercial
      Downloaded Reese’s theme pack
      Click through rate
      Total contest participants
      A Sweet Story For Reese’s And Xbox
    • Best Of TV And The Web
      games. movies. music. tv. social…
      THE CENTER OF THE LIVING ROOM
      netflix. last fm. twitter.facebook + more.
    • Call To Action And Benefits
      Raise Your Expectations
      Raise Your Expectations
      Experiment
      Experiment
      Seize the Moment
      Seize the Moment
    • Thank You!