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09 get ahead   english 09 get ahead english Document Transcript

  • Copyright © International Labour Organization 2004 First published June 2004 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention. Nevertheless, short excerpts from them may be reproduced without authorization, on condition that the source is indicated. For rights of reproduction or translation, application should be made to the Publications Bureau (Rights and Permissions), International Labour Office, CH-1211 Geneva 22, Switzerland. The International Labour Office welcomes such applications. Libraries, institutions and other users registered in the United Kingdom with the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP (Fax: +44 20 7631 5500; email: cla@cla.co.uk), in the United States with the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923 (Fax: +1 978 750 4470, email: info@copyright.com) or in other countries with associated Reproduction Rights Organizations, may make photocopies in accordance with the licences issued to them for this purpose. Susanne Bauer, Gerry Finnegan and Nelien Haspels Gender and Entrepreneurship Together: GET Ahead for Women in Enterprise: Training Package and Resource Kit, Bangkok, Berlin and Geneva, International Labour Office, 2004 English version: Print: ISBN 92-2-115807-1, Web version, pdf: ISBN 92-2-115808-X Will also be made available in: Chinese version: Print: ISBN 92-2-515807-6, Web version, pdf: ISBN 92-2-515808-4 Khmer (Cambodian) version: Print: ISBN 92-2-815807-7, Web version, pdf: ISBN 92-2-815808-5 Laotian version: Print: ISBN 92-2-815863-8, Web version, pdf: ISBN 92-2-815864-6 Vietnamese version: Print: ISBN 92-2-815809-3, Web version, pdf: ISBN 92-2-815810-7 The designations employed in ILO publications, which are in conformity with United Nations practice, and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the International Labour Office concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitation of its frontiers. The responsibility for opinions expressed in signed articles, studies and other contributions rests solely with their authors, and publication does not constitute an endorsement by the International Labour Office of the opinions expressed in them. For information on how to obtain this publication, write to the Regional Office for East Asia and the Pacific, 11th floor, United Nations Building, Rajdamnern Nok Avenue, Bangkok, 10200 Thailand; fax: +66 2 288 3062; e-mail: libroap@ilo.org. For the web version, visit our web site: www.ilo.org/asia/library/pub4.htm. Catalogues and lists of forthcoming ILO publications are available free of charge from the same address. __________________________________________________________________________________________ Cover design and illustrations: Arita Charoensuk Lay-out design: Supinda Mongkhonsuksawat and Louis Boonsinsukh Printed in Thailand
  • Contents FOREWORD 1 ACKNOWLEDGEMENTS 3 PART 1 TRAINING INTRODUCTION 5 Chapter 1 Aims and Strategies: Why, What, Who and How 7 Chapter 2 Training Content and Structure 9 Chapter 3 Tips for Trainers 11 Chapter 4 Hints for Organizing 15 PART 2 TRAINING MODULES AND EXERCISES 23 Module 1 Basics on Gender and Entrepreneurship 25 Module 1.1 Introduction of Training Programme and Participants 27 Exercise 1 Introduction: What, How and Who 29 Exercise 2 Matching Expectations and Contributions 39 Module 1.2 Gender Equality Promotion: The Life Cycle of 41 People and Enterprises Exercise 3 Gender Equality Promotion: Sexy Relay Race 43 Exercise 4 The Life Cycle of People and Enterprises 49 Module 2 The Business Woman and Her Environment 67 Module 2.1 The Business Woman: She Can Do It 69 Exercise 5 Discovering the Top 10 Traits for Business Success 71 Exercise 6 SMART Self-Assessment 83 Exercise 7 The Top 10 Traits of Pham (optional) 91 Module 2.2 The Business Environment: She is Not Alone 97 Exercise 8 Business-Building in Her Environment 99 Exercise 9 Her Business in Her Community: 109 Business Mapping Exercise 10 The String Ball Network 113 Exercise 11 The Web of Relations (optional) 117 Module 3 The Business Project 125 Module 3.1 Business Ideas, Opportunities and Challenges 127 Exercise 12 Business Idea Brainstorming 129 Exercise 13 Micro-Screening of Business Ideas 139 Exercise 14 Many in One (optional) 145 Module 3.2 Marketing 149 Exercise 15 Introduction to Marketing: The Case of Ms. Tem 151 Exercise 16 Marketing Mix Board Game 157 Exercise 17 How to Sell with Success 187 Exercise 18 Mini Market Study 193 Module 3.3 Production, Services and Technology 201 Exercise 19 All It Needs to Create a Product or Service 203 Exercise 20 More and Better Products: The SCAMPER Model 217 Module 3.4 Finance 223 Exercise 21 Managing Your Money 225 Exercise 22 Costing and Pricing 235 Exercise 23 Book-Keeping Tools 245 GET Ahead for Women in Enterprise i
  • Contents Module 4 People, Organization and Management 265 Module 4.1 Management of Self and Others 267 Exercise 24 Management of Self and Team Work 269 Exercise 25 Management in an Individual, 277 Family or Group Business Exercise 26 The Family Business: Sharing Work, 281 Decision Making and Income Exercise 27 The Trust Walk (optional) 289 Module 4.2 Business Support and Networking 291 Exercise 28 Business Networking 293 Exercise 29 Institutions and Services for Women Entrepreneurs 301 Exercise 30 Group Formation (optional) 305 Module 4.3 Action Planning for Your Business 311 Exercise 31 Business Planning for Women in Enterprise 313 Exercise 32 Evaluation and Follow-up to GET Ahead for Women 323 in Enterprise PART 3 SOURCES FOR FURTHER READING 327 Chapter 1 Background Paper: Gender and Entrepreneurship 329 Together: GET Ahead for Women in Enterprise Chapter 2 Quick Reference Guide: Business and Financial Terms 341 Chapter 3 Publications and Web Links 347 ii GET Ahead for Women in Enterprise View slide
  • Contents Training Aids LIST OF TRAINING AIDS PART 1 TRAINING INTRODUCTION Chapter 4 Hints for Organizing 1. Model for a GET Ahead Training of Trainers’ 19 (TOT) Workshop of 5 days 2. Model for a GET Ahead Workshop for 20 Entrepreneurs of 5 days 3. Example Nomination Form: Participant Profile 21 for TOT Workshop 4. Example Nomination Form: Participant Profile 22 for Workshop with Entrepreneurs PART 2 TRAINING MODULES AND EXERCISES Module 1.1 Introduction of Training Programme and Participants Exercise 1. 5. Information Note on GET Ahead 33 Introduction: 6. The Business House 34 What, How 7. Name game 35 and Who 8. The Experiential Learning Cycle 37 Module 1.2 Gender Equality Promotion: The Life Cycle of People and Enterprises Exercise 3. 9. Gender Equality Promotion: Definitions 1 46 Gender Equality 10. Sex, Gender and Gender Equality: Definitions 47 Promotion: Sexy Relay Race Exercise 4. 11. Stages in the Life Cycle of People 57 The Life Cycle 12. Gender Equality Promotion: Definitions 2 58 of People and 13. The 5 Stages of Business 60 Enterprises 14. The Life Cycle in Farming 61 15. The Flow of a River 62 16. Questions for Group Work with Trainers (Option A) 63 17. Questions for Group Work with Women 64 in Enterprise (Option B) 18. The Life Cycle of People and Enterprises 65 Module 2.1 The Business Woman: She Can Do It Exercise 5. 19. The Top 10 Traits 78 Discovering the 20. Instruction Chart 1 79 Top 10 Traits for 21. Performance Chart 2 80 Business Success 22. Performance Chart 3 (optional) 81 Exercise 6. 23. S-M-A-R-T Chart 88 SMART 24. Inventory of Life and Business Objectives 89 Self-Assessment Exercise 7. 25. The Case of Pham 93 The Top 10 Traits 26. The Top 10 Traits Revisited 96 of Pham GET Ahead for Women in Enterprise iii View slide
  • Contents Training Aids Module 2.2 The Business Environment: She is Not Alone Exercise 8. 27. Briefing Notes for Role-plays 104 Business-Building in Her Environment Exercise 9. 28. Example of a Village Map 112 Her Business in her Community: Business Mapping Exercise 10. 29. Proverb from Mali (West Africa) on ‘Working Together’ 116 The String Ball Network Exercise 11. 30. Example Map of the Business Environment 122 The Web of 31. Spider 123 Relations Module 3.1 Business Ideas, Opportunities and Challenges Exercise 12. 32. Brainteasers 133 Business Idea 33. Brainstorming: How to Do It 136 Brainstorming 34. Selection Criteria for Business Ideas 137 Exercise 13. 35. Micro-Screening Chart 144 Micro-Screening of Business Ideas Exercise 14. 36. Many in One: Examples 147 Many in One Module 3.2 Marketing Exercise 15. 37. The ‘Market’ picture 155 Introduction to Marketing: The Case of Ms Them Exercise 16. 38. Marketing Mix Board Game 160 Marketing Mix 39. The 5Ps of Marketing: Summary Chart and Posters 161 Board Game 40. Tips on the 5 Ps of Marketing 167 41. Game Cards (5 sets, one for each P) 169 Exercise 17. 42. Sales Dialogues 1 and 2: Handouts for Role-players 190 How to Sell with Success Exercise 18. 43. Key Questions in Market Research 197 Mini Market Study 44. Questionnaire for the Mini Market Study 198 45. Example Marketing Questionnaire of Ms Sameth 199 iv GET Ahead for Women in Enterprise
  • Contents Training Aids Module 3.3 Production, Services and Technology Exercise 19. 46. Production Chart 207 All It Needs to 47. Costs of Raw Materials List 208 Create a Product 48. Labour Time List 209 or Service 49. Costs of Tools and Equipment List 210 50. Fixed and Variable Costs 211 51. Fixed and Variable Costs: Examples 212 52. The Production Cycle: Production Business 213 53. The Production Cycle: Service Business 214 54. Process of Production List (optional) 215 Exercise 20. 55. The SCAMPER Model 221 More and Better 56. The SCAMPER Chart 222 Products: The SCAMPER Model Module 3.4 Finance Exercise 21. 57. The ‘Private and Family’ Purse and the ‘Business Purse’ 231 Managing Your 58. Managing Your Money 232 Money Exercise 22. 59. Chart for Cost and Price per Unit: Example of the 242 Costing and Pricing ‘Healthy Orange Juice for All’, Business of Family Sawan 60. Chart for Cost and Price per Unit: Blank 243 61. Cost Components (optional) 244 Exercise 23. 62. What is Record-Keeping 253 Book-Keeping 63. Easy Book-Keeping Example: Blank 254 Tools 64. Record Book, Example of Double-Entry 255 Record-Keeping: Blank 65. Customer Account Record: Example of the Stationery Shop 256 of Oi and Somchai 66. Profit & Loss Statement of the ‘Women Weaving 257 for Wealth’ Village Group Business 67. How the Record-Keeping System Works 258 68. The Cash Flow Chart 259 69. Cash Flow Plan No 1 of Kokoi’s Trade Shop 260 70. Cash Flow Plan No 2 of Kokoi’s Trade Shop 261 71. Cash Flow Plan: Blank 262 72. Key Learning Points on Financial Management 263 Module 4.1 Management of Self and Others Exercise 24. 73. Management Styles 274 Management of 74. Review Form for Tower Building Management 275 Self and Team Work Exercise 25. 75. Help & Hinder Action Planning Matrix 280 Management in an Individual, Family or Group Business Exercise 26. 76. Case Study: The Business of Family Arai 283 The Family Business: 77. Answer Chart for Case Study: The Business 285 Sharing Work, of Family Arai Decision Making 78. Management of Family or Group Business: Inventory 286 and Income GET Ahead for Women in Enterprise v
  • Contents Training Aids Module 4.2 Business Support and Networking Exercise 28. 79. Group Businesses and Business Networking 296 Business 80. Examples of Business Networks 297 Networking 81. Your Experience and Planning for Future Networking: 299 Questions for Group Work 82. Successes and Risks in Working Together 300 Exercise 30. 83. Model Constitution Format 309 Group Formation Module 4.3 Action Planning for Your Business Exercise 31. 84. Risk Review Chart 317 Business Planning 85. The Business Plan 318 for Women in 86. Back Home Action Plan (BHAP) 319 Enterprise 87. Business Action Plan 320 Exercise 32. 88. Example Evaluation Form for GET Ahead for 324 Evaluation and Women in Enterprise Follow-up to GET Ahead for Women in Enterprise vi GET Ahead for Women in Enterprise
  • Financial assistance for the production of the Training Package and Resource Kit: GET Ahead for Women in Enterprise Cooperating Agencies: Development Cooperation Ireland Partnership Programme with the ILO Government of Japan through support to the ILO/Japan Asian Regional Programme for Expansion of Employment Opportunities for Women. Government of the United Kingdom through support to the International Programme on the Elimination of Child Labour To obtain the web version, please visit: www.ilo.org/asia/library/pub4.htm or www.ilo.org/seed For more information about this publication, please contact: International Labour Office Regional Office for Asia and the Pacific 11th Floor United Nations Building Rajadamnern Nok Avenue P.O. Box 2-349 Bangkok 10200 Thailand Tel.: +66.2.288.1768-9 Fax: +66.2.288.3060 E-mail: libroap@ilo.org or International Labour Office Department of Job Creation and Enterprise Development (EMP/ENT) 4 Route des Morillons, CH-1211, Geneva, Switzerland Tel : +41 22 799 8025 E-mail : ifp-seed@ilo.org