The No. 1 Reason Why Brand Extensions Fail
by IMD business school on Jan 22, 2014
- 10,419 views
Is your company interested in extending its brand? ...
Is your company interested in extending its brand?
I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on investment. Stretching your existing brand may look like a cheaper, quicker and less risky way to do this than investing in a new one.
- Total Views
- Views on SlideShare
- Embed Views