The No. 1 Reason Why Brand Extensions Fail
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The No. 1 Reason Why Brand Extensions Fail

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Is your company interested in extending its brand? ...

Is your company interested in extending its brand?

I bet many of you will answer “yes.” Marketers everywhere are under increasing pressure to boost short-term results and show return on investment. Stretching your existing brand may look like a cheaper, quicker and less risky way to do this than investing in a new one.

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The No. 1 Reason Why Brand Extensions Fail The No. 1 Reason Why Brand Extensions Fail Presentation Transcript

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  • The No. 1 Reason Why Brand Extensions Fail Read full article © 2007-2014 IMD 7
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