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Looking for the next Apple in emerging markets - Five tips for building a global brand
 

Looking for the next Apple in emerging markets - Five tips for building a global brand

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By IMD President Dominique Turpin - It’s official: emerging-market brands are going global. This is especially the case in fashion and technology, where consumer tastes and lifestyles change all the ...

By IMD President Dominique Turpin - It’s official: emerging-market brands are going global. This is especially the case in fashion and technology, where consumer tastes and lifestyles change all the time. Read the full article: http://link.imd.org/Looking-for-the-next-Apple

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    Looking for the next Apple in emerging markets - Five tips for building a global brand Looking for the next Apple in emerging markets - Five tips for building a global brand Presentation Transcript

    • © IMD 2007-2013 WWW.IMD.ORG 1
    • © IMD 2007-2013 WWW.IMD.ORG 2
    • © IMD 2007-2013 WWW.IMD.ORG 3
    • © IMD 2007-2013 WWW.IMD.ORG 4
    • © IMD 2007-2013 WWW.IMD.ORG 5
    • © IMD 2007-2013 WWW.IMD.ORG 6
    • © IMD 2007-2013 WWW.IMD.ORG 7 http://link.imd.org/Looking-for-the-next-Apple