Don’t start 2014 before you answer this question
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“What are my customers’ three major headaches?” ...
“What are my customers’ three major headaches?”
This is such an important question, and not enough executives take the trouble to ask it. Perhaps that’s because it’s tricky to answer. Or perhaps it’s because the question will force companies to find problems with their products and services. But it’s a different way of looking at the customer that can produce some terrific new insights.
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