•Knowem.com, usernamecheck.com, namechk.com
oRelevant to your brand or campaign and easy to remember. Creates a uniform address for future
indexing, tagging and cross-channel outlets. Consider which variation of you brand name has the most
search frequency every month (Google Keyword Tool)
Kindle ebook, reader, ereader, download, online, library
SEO, SEM and Social Bookmarking
•SiteVolume, Socialmeter, BeanStalk, SEO Inc., Inteliture
Social Media Objectives
Directly influence discovery of Amazon Kindle social communities, support, and build brand awareness.
To raise awareness of lower college textbook price alternatives through the Amazon Kindle device.
InMotion, ThePlanet, SingleHop
Focus on multimedia usage
Integrate Offline and Online Advertising:
oInclude Facebook name, Twitter name, Blog URL in offline ads.
This also builds consumer engagement into a business that is focused online
oTailor message and strategy to each particular social media platform
Create Contests and Exclusive Discounts:
oEncourage user sharing, connecting and user-driven content
Facilitate Conversations between Individuals:
oHire Customer Service and Promotion Representatives
oProvide feedback and interaction with customers
oListen to conversations and sentiment to help customers
Support Top Contributors:
oGive free products and services
TV Script 1:
Kindle Book TV Script
Textbooks - 30 Seconds
Frame 1: WIPE: ONE TEXTBOOK IS PULLED ONTO THE SCREEN.
V.O.: Did you know that the average weight of ONE college textbook is
3.5 pounds? Ok well that doesn’t sound so bad.
Frame 2: TILT: THE TEXTBOOK FROM FRAME 1 IS LAYED DOWN AND WHILE THE
V.O. IS TALKING MORE AND MORE TEXTBOOKS BEGIN PILING UP ON
TOP OF THE FIRST ONE.
V.O. But, the average number of textbooks bought per semester is five,
that’s forty textbooks you have to buy (but probably won’t read)
before you can even think about graduating!
Frame 3: WIPE: ONE ACTOR IS ON THE SCREEN WITH THE BOOKS FROM FRAME 2
FALLING INTO HIS BACKPACK. ONCE IT IS FULL THE BOOKS KEEP
FALLING AND KNOCK THE ACTOR OVER ONTO THE GROUND
BECAUSE THE BOOKS ARE OVERWHELMINGLY HEAVY.
MS: ONCE THE BACKPACK BEGINS FILLING UP THE BOOKS KEEP FALLING
AND KNOCK THE ACTOR OVER ONTO THE GROUND BECAUSE THE
BOOKS ARE OVERWHELMINGLY HEAVY. THE WEIGHT OF EACH
BOOK THAT FALLS IS ADDED UP ON A COUNTER ENDING WITH 140
V.O. Ok so that doesn’t sound so bad either, but think about it, that’s
eighteen pounds your lugging around to class every day! That’s one
hundred and forty pounds of paper by the time your finished (well
that can’t be good for your back!)
Frame 4: WIPE: A WALLET APPEARS ON THE SCREEN FULL OF 20 DOLLAR BILLS. AS
V.O. IS TALKING THE MONEY IS GETTING TRANSFERRED FROM THE
WALLET AND TURNING INTO BOOKS. ONCE V.O. IS DONE TALKING
THERE IS A CHA-CHING REGISTER NOISE.
V.O. And if that’s not enough to get you thinking this sure will, the
average amount of money spent on textbooks each semester is four
hundred and fifty dollars, that’s nine hundred dollars a year, or
three thousand six hundred dollars over the course of your college
career! Now that’s a lot of beer and pizza money!
Frame 5: WIPE: HAND PULLS THE KINDLE ONTO THE SCREEN.
CU: THE SCREEN OF THE KINDLE WILL HAVE THE COVER OF A COMMON
TEXTBOOK ON IT.
V.O.: That’s why were introducing you to the Kindle Book.
Frame 6: CU: THE HAND THAT PULLED THE KINDLE ON THE SCREEN STARTS
FLIPPING THROUGH THR PAGES ON THE KINDLE.
V.O.: The Kindle Book technology takes learning to a whole new level
with its wireless 3G coverage, no annual contracts, its long battery
life, and special features like read to me.
Frame 7: CU: THE HAND BEGINS HIGHLIGHTING THINGS ON THE KINDLE SCREEN
V.O.: The Kindle Book’s sleek design will be easy on your back, and the
wireless textbooks you can download in under sixty seconds will be
light on your wallet.
Frame 8: MS: KINDLE BOOK STANDS ALONE ON A BLACK BACKGROUND.
V.O.: College is for learning, so make the educated decision, join the
TV Script 2:
Kindle Book TV Script
Library Study Group - 30 Seconds
Frame 1: MS: 6 COLLEGE STUDENTS SITTING AT A TABLE IN THE LIBRARY
STUDYING IN SILENCE FOR AN EXAM.
CU: TEXTBOOK USER LOUDLY PLACING HIS BOOK ON THE TABLE AND
NOISELY TURNING THE PAGES OF HIS TEXTBOOK.
Frame 2: MS: KINDLE USERS LOOK UP FROM THEIR KINDLES AT THE TEXTBOOK
USER DISTRACTED FROM THE NOISE OF THE PAGES TURNING. THEY
GO BACK TO READING THEIR KINDLES.
Frame 3: CU: TEXTBOOK USER REACHES TO THE GROUND FOR HIS BACKPACK
LOUDLY RUMAGING IN IT TRYING TO FIND A HIGHLIGHTER. ONCE
HE FINDS IT HE LOUDLY DROPS HIS BACKPACK BACK ON THE FLOOR.
Frame 4: MS: KINDLE USERS LOOK UP AT THE TEXTBOOK USER WITH IRRITATED
AND FRUSTRATED GLANCES.
Frame 5: CU: TEXTBOOK USER BEGINS HIGHLIGHTING TEXT IN THE BOOK, A
SQUEAKING NOISE COMES FROM HIGHLIGHTER.
PAN RIGHT: KINDLE USERS LOOK UP AT TEXTBOOK USER THEN AT EACH OTHER
WITH ANNOYED EXPRESSIONS.
Frame 6: MS: TEXTBOOK USER SNAPS SHUT HIS HIGHLIGHTER NOISILY AND
LOOKS UP AT HIS FELLOW STUDY GROUP PARTNERS UNAWARE
THAT THEY ARE EXTREMELY ANNOYED WITH HIM.
Frame 7: MS: AGGRAVATED, ALL 5 KINDLE USERS GET UP WITH THEIR KINDLES
AND LEAVE THE ROOM LEAVING THE TEXTBOOK USER ALONE
SITTING AT THE TABLE.
Frame 8: WIPE: KINDLE GETS PULLED ON THE SCREEN BY A HAND.
V.O.: Don’t get left behind, join the Kindle Movement. For more
information visit amazon.com/kindle.