The era of PC dominance with Windows as the single
platform will be replaced with a post-PC era where
Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million,
Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31%
[Ourmobileplanet, August 2013].
Mobile Application Development
Source KMS Technology
Hybrid approach allows developers to write HTML5
code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and
will always offer the best user experiences and
most sophisticated features.
More than 50% of companies will look to the cloud for
their mobile app deployments.
By 2017, mobile app download is expected to
exceed 200 billion per year, and revenues will reach
$63.5 billion. [Portio Research]
A design approach that optimises users’ viewing
experiences across a wide range of devices.
it is your website, so costs are
minimised and service iteration
uses open standards (HTML5)
no gatekeepers to constrain
performance still good
clear winning strategy for ‘utility’
not persistent on device
some device features
requires internet connection
not snappy enough for some
complex services (eg Spotify,
no ‘download and buy’ revenue
Native apps are downloadable software
applications that run using the device’s operating
system code and APIs.
revenue (download and buy)
persistent presence on device
can access all functions on a
snappier performance in
can be used offline, in some
expensive to develop and
needs several different versions
can only be downloaded via
gatekeeper app stores
most apps are rarely
downloaded, and even then
“Standalone mobile apps will only be
considered once the core web service
works well on mobile devices,
and if specifically agreed with the Cabinet Office”
The November 2012 Digital Strategy
UK Government’s position
on Mobile Apps
UK Government’s position
Native apps could not be developed without
Cabinet Office approval.
Ensuring your service meets the Digital by
Default Service Standard means it will work well
on mobile devices.
Making your data and application programming
interface (API) available for reuse
USA.gov Apps Gallery
Launched in July 2010 with 20 apps
Now have over 115 apps: 73 iPhone, 35 Android,
14 iPad, 4 Blackberry, 46 mobile sites)
Over 1.37 million visits
Mobile Apps for e-Services
Need to support many platforms; mainly iOS and
Back-end government e-services should provide
application programming interface (API) / Web
Most government mobile apps are freely
avialable on app stores.