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Thailand ICT Overview
Q2 2013

November 2013
Thailand Overview [2012]
Population: 67.09 million
GDP: $365.6 Billion
GDP per Capita $3,350.78
GDP per Capita PPP :
$8,45...
Internet Usage
Internet Usage in Thailand
Internet Users : 23.86 million,
penetration 35.8% [TrueHits, July 2013]
Internet Broadband 4.55...
Households with the ICT devices

Source : National Statistical Office; 2012
Population using the Internet
by age group

Source : National Statistical Office; 2012
Population using ICT by region

Source : National Statistical Office; 2012
Social Networks Population
in Thailand 2013

18.5 Million

Source : ZocialRank.com

18 Million

2 Million

5.3 Million
Vid...
Top 10 websites in Thailand
Google Thailand
Google
Facebook
YouTube
Dealfish.co.th
Blogspot.com
Pantip.com
Yahoo
Wikipedia...
Mobile Usage
Mobile Usage in Thailand
Mobile Subscribers : 89.98 Million
Mobile Penetration 131.84%
[NBTC, July 2013]
3G Mobile Subscri...
Mobile Operators Marketshare:
Q2 2013

23.9%
1.98%

42.72%

0.27%
31.02%
Source :NTBC, July 2013
Devices Shipment Shipment in Thailand
Devices sold in 2012; Desktop-PC
1.26 million, Notebook 2.1 million,
Tablet 1.3 mill...
Mobile Phone Shipment in Thailand
Smartphone sales in Thailand are
tipped to 7.5 million unit of the total
16 million in 2...
Thailand Smartphone Marketshare 2012

15
Thailand Mobile Handset Marketshare

Not include
shipment by
mobile operators
Source : Business+, Sep 2013

16
Smartphone Activities
(Users in Thailand)

Source: OurMobilePlanet, August 2013
ICT Market
Thailand ICT Market
Thai ICT market value is expected to reach $18.8
billion in 2012 communication industry captured
76% o...
ICT Market Survey
Value in Million Baht

Source: NSTDA; April 2012
Communications Equipment 2011

Source: NSTDA; April 2012
Communication Services 2011

Source: NSTDA; April 2012
Software Market Survey
Value in Million Baht

Source: TDRI, SIPA; Nov 2013
Software Industry Manpower

Others
2011
2012

Source: TDRI, SIPA; Nov 2013
Embedd Software Manpower

2011
2012

Source: TDRI, SIPA; Nov 2013
E-Commerce
e-Commerce in Thailand
E-Commerce market in Thailand was estimated at 340,903
million baht in 2011. [NSO]
E-Commerce marke...
Value of E-Commerce (Million Bahts)

Source : E-Commerce Survey,National Statistical Office; 2011
Thailand Top 10 Shopping Websites
433,860 Visitors

382,537 Visitors

196,633 Visitors

176,113 Visitors

113,761 Visitors...
Internet/Mobile Banking in Thailand
Internet Banking
- 7,000,598 accounts
- Amount of transactions 1,663 billion baht

Mob...
Mobile Payment in Thailand

Source: OurMobilePlanet, August 2013
Mobile Payment Readiness Index

Source :Mastercard

32
Comparing Thailand
With Others
34
IT Industry Competitiveness 2011

Source: EIU2011

35
36
ASEAN ICT MasterPlan 2015

Source: Ministry of Information Communication & Technology

37
38
www.facebook.com/imcinstitute
Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.imcinstitute.com

40
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Thailand ICT Overview Q2 2013

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Published on

Information on Thailand ICT Q2 2013, Compiled by IMC Institute; September 2013

Published in: Business, Economy & Finance

Transcript of "Thailand ICT Overview Q2 2013"

  1. 1. Thailand ICT Overview Q2 2013 November 2013
  2. 2. Thailand Overview [2012] Population: 67.09 million GDP: $365.6 Billion GDP per Capita $3,350.78 GDP per Capita PPP : $8,458.94 Labor force 40.19 Million [June 2013; National Statistical Office] Unemployment rate 0.6% Source :http://www.tradingeconomics.com/thailand/gdp
  3. 3. Internet Usage
  4. 4. Internet Usage in Thailand Internet Users : 23.86 million, penetration 35.8% [TrueHits, July 2013] Internet Broadband 4.55 million users penetration 22.7% per household [NBTC, July 2013] Internet International Bandwidth 616,133 Mbps Total Domestic Bandwidth 1,276,265 Mbps [NECTEC, July 2013]
  5. 5. Households with the ICT devices Source : National Statistical Office; 2012
  6. 6. Population using the Internet by age group Source : National Statistical Office; 2012
  7. 7. Population using ICT by region Source : National Statistical Office; 2012
  8. 8. Social Networks Population in Thailand 2013 18.5 Million Source : ZocialRank.com 18 Million 2 Million 5.3 Million Videos
  9. 9. Top 10 websites in Thailand Google Thailand Google Facebook YouTube Dealfish.co.th Blogspot.com Pantip.com Yahoo Wikipedia Windows Live Source :Alexa, September 2013
  10. 10. Mobile Usage
  11. 11. Mobile Usage in Thailand Mobile Subscribers : 89.98 Million Mobile Penetration 131.84% [NBTC, July 2013] 3G Mobile Subscribers : 10.5 Million [Business+, Sep 2013] Mobile Non-Voice/Voice Revenue Ratio 35.77% [NBTC, July 2013]
  12. 12. Mobile Operators Marketshare: Q2 2013 23.9% 1.98% 42.72% 0.27% 31.02% Source :NTBC, July 2013
  13. 13. Devices Shipment Shipment in Thailand Devices sold in 2012; Desktop-PC 1.26 million, Notebook 2.1 million, Tablet 1.3 million [NSTDA] In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million Tablets expected to be shipped [IDC]
  14. 14. Mobile Phone Shipment in Thailand Smartphone sales in Thailand are tipped to 7.5 million unit of the total 16 million in 2013. [GfK] Smartphone sales in Thailand is 2.87 million units in the first four months of 2013: [GfK] Smartphone penetration in Thailand is now 31% [Ourmobileplanet, August 2013].
  15. 15. Thailand Smartphone Marketshare 2012 15
  16. 16. Thailand Mobile Handset Marketshare Not include shipment by mobile operators Source : Business+, Sep 2013 16
  17. 17. Smartphone Activities (Users in Thailand) Source: OurMobilePlanet, August 2013
  18. 18. ICT Market
  19. 19. Thailand ICT Market Thai ICT market value is expected to reach $18.8 billion in 2012 communication industry captured 76% of the market share while hardware and software took up 17.6% and 5.5% market share. Digital content market in Thailand will reach $522 million by end of 2012 19
  20. 20. ICT Market Survey Value in Million Baht Source: NSTDA; April 2012
  21. 21. Communications Equipment 2011 Source: NSTDA; April 2012
  22. 22. Communication Services 2011 Source: NSTDA; April 2012
  23. 23. Software Market Survey Value in Million Baht Source: TDRI, SIPA; Nov 2013
  24. 24. Software Industry Manpower Others 2011 2012 Source: TDRI, SIPA; Nov 2013
  25. 25. Embedd Software Manpower 2011 2012 Source: TDRI, SIPA; Nov 2013
  26. 26. E-Commerce
  27. 27. e-Commerce in Thailand E-Commerce market in Thailand was estimated at 340,903 million baht in 2011. [NSO] E-Commerce market in Thailand is expected to reach almost Bt15 billion in 2013 [Paypal] E-Commerce usage in Thailand in 2011-2012 is estimated to be at 67% and M-Commerce is at 37%: One of the top growing country in Asia [MasterCard] 51% of Thai people ever purchase goods via smartphones. [OurMobilePlanet]
  28. 28. Value of E-Commerce (Million Bahts) Source : E-Commerce Survey,National Statistical Office; 2011
  29. 29. Thailand Top 10 Shopping Websites 433,860 Visitors 382,537 Visitors 196,633 Visitors 176,113 Visitors 113,761 Visitors 90,618 Visitors 72,850 Visitors 45,575 Visitors 34,985 Visitors 34,671 Visitors Source : http://shopping.truehits.net/; Sep 2013
  30. 30. Internet/Mobile Banking in Thailand Internet Banking - 7,000,598 accounts - Amount of transactions 1,663 billion baht Mobile Banking - 969,977 accounts - Amount of transactions 53 billion baht Source : Bank of Thailand; Apr 2013
  31. 31. Mobile Payment in Thailand Source: OurMobilePlanet, August 2013
  32. 32. Mobile Payment Readiness Index Source :Mastercard 32
  33. 33. Comparing Thailand With Others
  34. 34. 34
  35. 35. IT Industry Competitiveness 2011 Source: EIU2011 35
  36. 36. 36
  37. 37. ASEAN ICT MasterPlan 2015 Source: Ministry of Information Communication & Technology 37
  38. 38. 38
  39. 39. www.facebook.com/imcinstitute
  40. 40. Thank you thanachart@imcinstitute.com www.facebook.com/imcinstitute www.imcinstitute.com 40
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