Mobile Technology Trends
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Presentation at IMC Institute training on "Planning on Mobile Strategy" 29-30 May 2013

Presentation at IMC Institute training on "Planning on Mobile Strategy" 29-30 May 2013

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Mobile Technology Trends Presentation Transcript

  • 1. Planning on Mobile Strategy29-30 May 2013
  • 2. 2
  • 3. 3Agenda: Day 19.15 - 10.30: Mobile Technology TrendsAssoc. Prof. Dr.Thanachart NumnondaExecutive Director, IMC InstituteFormer Director, Software Park Thailand10.45 – 12.15: Mobile Social MarketingMs.Oranuch LerdsuwankijCo-Founder, thumbsup.in.th
  • 4. 413.15 – 14.30: BYOD StrategyMr.Chaiyakorn ApiwathanokulCEO, S-Generation14.45 – 15.45: Strategy on Mobile Applicationsfor your organizationDr.Boonyanit MathayomchanLecturer, Mahidol University15.45 – 17.00: Case Studies on Latest MobileTechnology UsageUkrit Visitkitjakarn (Managing Director, Apptividia)Apichai Ruangsiripiyakul (MD, Think Technology),Chalermpol Srisuwan (General Manager, CRM-C)
  • 5. 5Agenda: Day 29.00 – 9.45: Mobile CommerceMr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association10.00 – 10.45: Mobile Device BattleMr.Pathom IndarodomManaging Dircector, ARIP
  • 6. 611.00 – 11.45: Mobile SecurityMr.Nipon NachinIT Security Specialist, ACIS Professional Center11.45 – 12.30: Mobile PaymentMr.Nopphorn DanchainamManaging Director, Digio (Thailand))13.30 – 16.30 Workshop on how to develop andevaluate a mobile strategy for your organizationMr.Ville KulmalaDirector, Mobile SparkChairman, Mobile Monday Thailand
  • 7. Mobile Technology TrendsAssoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute29 May 2013
  • 8. 8Technology Trends
  • 9. 9Gartner Top 10 Strategic Technology TrendsMedia tablets and beyondMobile-centric applications andinterfacesSocial &contextual user experienceApplication stores and marketplaceThe Internet of everythingNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computingMobile Device BattlesMobile Applications and HTML5Personal CloudEnterprise App StoresThe Internet of ThingsHybrid IT and Cloud ComputingStrategic Big DataActionable AnalyticsIn Memory ComputingIntegrated Ecosystems2012 2013
  • 10. 10Mobile ComputingCloud ComputingSocial Technologies Information
  • 11. 11Cloud Computing Smartphone 3G/4G Wireless BroadbandEye-Tracking Augmented Reality Social Networking3D Printing Autonomous CarCurrent Technologies That Will Shape Our Future
  • 12. 12Radical Transformation
  • 13. 13Source :London Futurists; mz@envisioningtech.com
  • 14. 14The power of your handin 10 yearsLook like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein
  • 15. 15Global smartphones annual sales will growabout 46 percent to 687.9 million units this yearand will touch 1.05 billion units in 2014[Credit Suisse; Apr 2012]
  • 16. 16Smartphone shipment in 2013is estimated at7.3 million units [IDC]Thailand Smartphone/TabletShipment 2013In 2013; 1.5 million desktops, 2.5million notebooks and 3.5 millionTablets expected to be shipped[IDC]
  • 17. 17
  • 18. 182013Mobile will become the most commonway of accessing the InternetSource :Trending the future: Mobile Trends 2011
  • 19. 19Welcome toThe Post-PC Era
  • 20. 20Source :London Futurists; mz@envisioningtech.com
  • 21. 21
  • 22. 22Emerging Mobile TechnologyQR Code NFC Tectiles
  • 23. 23Devices Battle
  • 24. 24Source :London Futurists; mz@envisioningtech.com
  • 25. 25Worldwide Devices Shipment
  • 26. 26
  • 27. 27Sales of SmartphonesSource Gartner: April 2011
  • 28. 28Sales of TabletsSource Gartner: September 2011
  • 29. 29Smartphone Marketshare Q1: 2013Source Strategy Analytics
  • 30. 30Tablet Marketshare Q1: 2013Source IDC
  • 31. 31Mobile Operators
  • 32. 32Total Global Subscriptions toexceed 7 billion in early 2013(China exceeds 1 bn, India 950 mn)Source: http://www.chetansharma.com/
  • 33. 33Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)Total global mobile data revenuewent past $300 billion in 2011Source: http://www.chetansharma.com/
  • 34. 34
  • 35. 35
  • 36. 36Mobile Apps
  • 37. 37Mobile App Eco-SystemHardware Apps Application Store
  • 38. 38Mobile operator app ecosystemDeveloper CommunityProgramsOperator run app storePromotes local apps,Allows in-app charging
  • 39. 39Application Stores
  • 40. 40Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,with expected increaseto almost $17.5 billion in 2012[GetJar]
  • 41. 41“Q1 2013, four leading storeshit 13.4 billion downloads, with revenue of $2.2 billion”Canalys, April 2013
  • 42. 42More than 25 Billion appsdownloadedfrom the Apple app store
  • 43. 43Apple App salesRevenues of $5.71B since 2008.Paid over $4B to developers.Apple keeps 30% revenue share,Developers keep 70%
  • 44. 44More than 13 Billion appsdownloads from Android Market(450,000 apps,1 Billion downloads a month)
  • 45. 45Mobile Apps in ThailandLocal Mobile Apps 530 Apps in 2010Expected local mobile apps in 2011 =>1,300 AppsRevenue 495 Million BahtSource: Kasikorn Research Center 2011
  • 46. 46
  • 47. 47
  • 48. 48Public App Stores : IssueLack of business focusLack of volume purchasingSecurity issues
  • 49. 49Enterprise App StoreSource The Enterprise Appstore: Appear
  • 50. 50Why Enterprise App Store?Distribution and Deployment SupportPolicy EnforcementApp Improvement and Tool SetDevelopmentBranding and User SatisfactionLicense Management
  • 51. 51“By 2014, 60% of IT organization will deployprivate app stores”Gartner
  • 52. 52Source Whats your Enterprise Appstore: Partnerpedia
  • 53. 53BYOD
  • 54. 54Trends in End User DevicesSource JSC: January 2012
  • 55. 55Trends in End User DevicesSource JSC
  • 56. 56Bring Your Own Devices (BYOD)
  • 57. 57Sign of the Times1995: Employee Car2005: Employee Cell Phone2015: Employee Computer / Devices
  • 58. 58Mobile in EnterpriseGartner forecasts that in 2016, half of all non-PCdevices will be purchased by employees. By the endof the decade, half of all devices in business will bepurchased by employees.By 2016, 60% of large enterprises will implementlimited access network zones to limit the connectivityof personally owned mobile devices.Gartner predicts that through 2017, 90% ofenterprises will have two or more mobile operatingsystems to support.
  • 59. 59BYODPROUser flexibilityLess devices for usersMore advanced deviceson the networkDevices upgraded morefrequently thatorganization cycleCONLess control of devicesData security complianceWho owns the data?How will you recover dataif someone leaves?Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley
  • 60. 60BYOD is not the QuestionIt’s already here.“How do we secure personal devices?”“How do we secure the data?”– The policies go with the data and the risk, notthe deviceSource Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley
  • 61. 61www.facebook.com/imcinstitute
  • 62. 62Thank youthanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute