Planning on Mobile Strategy29-30 May 2013
2
3Agenda: Day 19.15 - 10.30: Mobile Technology TrendsAssoc. Prof. Dr.Thanachart NumnondaExecutive Director, IMC InstituteFo...
413.15 – 14.30: BYOD StrategyMr.Chaiyakorn ApiwathanokulCEO, S-Generation14.45 – 15.45: Strategy on Mobile Applicationsfor...
5Agenda: Day 29.00 – 9.45: Mobile CommerceMr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association10.00 – 1...
611.00 – 11.45: Mobile SecurityMr.Nipon NachinIT Security Specialist, ACIS Professional Center11.45 – 12.30: Mobile Paymen...
Mobile Technology TrendsAssoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute29 May 2013
8Technology Trends
9Gartner Top 10 Strategic Technology TrendsMedia tablets and beyondMobile-centric applications andinterfacesSocial &contex...
10Mobile ComputingCloud ComputingSocial Technologies Information
11Cloud Computing Smartphone 3G/4G Wireless BroadbandEye-Tracking Augmented Reality Social Networking3D Printing Autonomou...
12Radical Transformation
13Source :London Futurists; mz@envisioningtech.com
14The power of your handin 10 yearsLook like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein
15Global smartphones annual sales will growabout 46 percent to 687.9 million units this yearand will touch 1.05 billion un...
16Smartphone shipment in 2013is estimated at7.3 million units [IDC]Thailand Smartphone/TabletShipment 2013In 2013; 1.5 mil...
17
182013Mobile will become the most commonway of accessing the InternetSource :Trending the future: Mobile Trends 2011
19Welcome toThe Post-PC Era
21
23Devices Battle
26
28Sales of TabletsSource Gartner: September 2011
29Smartphone Marketshare Q1: 2013Source Strategy Analytics
30Tablet Marketshare Q1: 2013Source IDC
31Mobile Operators
32Total Global Subscriptions toexceed 7 billion in early 2013(China exceeds 1 bn, India 950 mn)Source: http://www.chetansh...
33Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)Total global mobile data revenuewent pas...
34
35
36Mobile Apps
37Mobile App Eco-SystemHardware Apps Application Store
38Mobile operator app ecosystemDeveloper CommunityProgramsOperator run app storePromotes local apps,Allows in-app charging
39Application Stores
40Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,with expected increaseto almost $17.5 billion in 201...
42More than 25 Billion appsdownloadedfrom the Apple app store
43Apple App salesRevenues of $5.71B since 2008.Paid over $4B to developers.Apple keeps 30% revenue share,Developers keep 70%
44More than 13 Billion appsdownloads from Android Market(450,000 apps,1 Billion downloads a month)
45Mobile Apps in ThailandLocal Mobile Apps 530 Apps in 2010Expected local mobile apps in 2011 =>1,300 AppsRevenue 495 Mill...
46
47
48Public App Stores : IssueLack of business focusLack of volume purchasingSecurity issues
49Enterprise App StoreSource The Enterprise Appstore: Appear
50Why Enterprise App Store?Distribution and Deployment SupportPolicy EnforcementApp Improvement and Tool SetDevelopmentBra...
51“By 2014, 60% of IT organization will deployprivate app stores”Gartner
52Source Whats your Enterprise Appstore: Partnerpedia
53BYOD
54Trends in End User DevicesSource JSC: January 2012
55Trends in End User DevicesSource JSC
56Bring Your Own Devices (BYOD)
57Sign of the Times1995: Employee Car2005: Employee Cell Phone2015: Employee Computer / Devices
58Mobile in EnterpriseGartner forecasts that in 2016, half of all non-PCdevices will be purchased by employees. By the end...
59BYODPROUser flexibilityLess devices for usersMore advanced deviceson the networkDevices upgraded morefrequently thatorga...
60BYOD is not the QuestionIt’s already here.“How do we secure personal devices?”“How do we secure the data?”– The policies...
61www.facebook.com/imcinstitute
62Thank youthanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute
Mobile Technology Trends
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  1. 1. Planning on Mobile Strategy29-30 May 2013
  2. 2. 2
  3. 3. 3Agenda: Day 19.15 - 10.30: Mobile Technology TrendsAssoc. Prof. Dr.Thanachart NumnondaExecutive Director, IMC InstituteFormer Director, Software Park Thailand10.45 – 12.15: Mobile Social MarketingMs.Oranuch LerdsuwankijCo-Founder, thumbsup.in.th
  4. 4. 413.15 – 14.30: BYOD StrategyMr.Chaiyakorn ApiwathanokulCEO, S-Generation14.45 – 15.45: Strategy on Mobile Applicationsfor your organizationDr.Boonyanit MathayomchanLecturer, Mahidol University15.45 – 17.00: Case Studies on Latest MobileTechnology UsageUkrit Visitkitjakarn (Managing Director, Apptividia)Apichai Ruangsiripiyakul (MD, Think Technology),Chalermpol Srisuwan (General Manager, CRM-C)
  5. 5. 5Agenda: Day 29.00 – 9.45: Mobile CommerceMr.Pawoot PongvitayapanuCEO, Tarad.ComPresident, E-Commerce Association10.00 – 10.45: Mobile Device BattleMr.Pathom IndarodomManaging Dircector, ARIP
  6. 6. 611.00 – 11.45: Mobile SecurityMr.Nipon NachinIT Security Specialist, ACIS Professional Center11.45 – 12.30: Mobile PaymentMr.Nopphorn DanchainamManaging Director, Digio (Thailand))13.30 – 16.30 Workshop on how to develop andevaluate a mobile strategy for your organizationMr.Ville KulmalaDirector, Mobile SparkChairman, Mobile Monday Thailand
  7. 7. Mobile Technology TrendsAssoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute29 May 2013
  8. 8. 8Technology Trends
  9. 9. 9Gartner Top 10 Strategic Technology TrendsMedia tablets and beyondMobile-centric applications andinterfacesSocial &contextual user experienceApplication stores and marketplaceThe Internet of everythingNext-generation analyticsBig dataIn-memory computingExtreme low-energy serversCloud computingMobile Device BattlesMobile Applications and HTML5Personal CloudEnterprise App StoresThe Internet of ThingsHybrid IT and Cloud ComputingStrategic Big DataActionable AnalyticsIn Memory ComputingIntegrated Ecosystems2012 2013
  10. 10. 10Mobile ComputingCloud ComputingSocial Technologies Information
  11. 11. 11Cloud Computing Smartphone 3G/4G Wireless BroadbandEye-Tracking Augmented Reality Social Networking3D Printing Autonomous CarCurrent Technologies That Will Shape Our Future
  12. 12. 12Radical Transformation
  13. 13. 13Source :London Futurists; mz@envisioningtech.com
  14. 14. 14The power of your handin 10 yearsLook like this todaySource: Winning in a Digital World; Mark Mueller-Eberstein
  15. 15. 15Global smartphones annual sales will growabout 46 percent to 687.9 million units this yearand will touch 1.05 billion units in 2014[Credit Suisse; Apr 2012]
  16. 16. 16Smartphone shipment in 2013is estimated at7.3 million units [IDC]Thailand Smartphone/TabletShipment 2013In 2013; 1.5 million desktops, 2.5million notebooks and 3.5 millionTablets expected to be shipped[IDC]
  17. 17. 17
  18. 18. 182013Mobile will become the most commonway of accessing the InternetSource :Trending the future: Mobile Trends 2011
  19. 19. 19Welcome toThe Post-PC Era
  20. 20. 20Source :London Futurists; mz@envisioningtech.com
  21. 21. 21
  22. 22. 22Emerging Mobile TechnologyQR Code NFC Tectiles
  23. 23. 23Devices Battle
  24. 24. 24Source :London Futurists; mz@envisioningtech.com
  25. 25. 25Worldwide Devices Shipment
  26. 26. 26
  27. 27. 27Sales of SmartphonesSource Gartner: April 2011
  28. 28. 28Sales of TabletsSource Gartner: September 2011
  29. 29. 29Smartphone Marketshare Q1: 2013Source Strategy Analytics
  30. 30. 30Tablet Marketshare Q1: 2013Source IDC
  31. 31. 31Mobile Operators
  32. 32. 32Total Global Subscriptions toexceed 7 billion in early 2013(China exceeds 1 bn, India 950 mn)Source: http://www.chetansharma.com/
  33. 33. 33Total global mobile revenues to hit$1.5 trillion in 2012 (over 2% of global GDP)Total global mobile data revenuewent past $300 billion in 2011Source: http://www.chetansharma.com/
  34. 34. 34
  35. 35. 35
  36. 36. 36Mobile Apps
  37. 37. 37Mobile App Eco-SystemHardware Apps Application Store
  38. 38. 38Mobile operator app ecosystemDeveloper CommunityProgramsOperator run app storePromotes local apps,Allows in-app charging
  39. 39. 39Application Stores
  40. 40. 40Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,with expected increaseto almost $17.5 billion in 2012[GetJar]
  41. 41. 41“Q1 2013, four leading storeshit 13.4 billion downloads, with revenue of $2.2 billion”Canalys, April 2013
  42. 42. 42More than 25 Billion appsdownloadedfrom the Apple app store
  43. 43. 43Apple App salesRevenues of $5.71B since 2008.Paid over $4B to developers.Apple keeps 30% revenue share,Developers keep 70%
  44. 44. 44More than 13 Billion appsdownloads from Android Market(450,000 apps,1 Billion downloads a month)
  45. 45. 45Mobile Apps in ThailandLocal Mobile Apps 530 Apps in 2010Expected local mobile apps in 2011 =>1,300 AppsRevenue 495 Million BahtSource: Kasikorn Research Center 2011
  46. 46. 46
  47. 47. 47
  48. 48. 48Public App Stores : IssueLack of business focusLack of volume purchasingSecurity issues
  49. 49. 49Enterprise App StoreSource The Enterprise Appstore: Appear
  50. 50. 50Why Enterprise App Store?Distribution and Deployment SupportPolicy EnforcementApp Improvement and Tool SetDevelopmentBranding and User SatisfactionLicense Management
  51. 51. 51“By 2014, 60% of IT organization will deployprivate app stores”Gartner
  52. 52. 52Source Whats your Enterprise Appstore: Partnerpedia
  53. 53. 53BYOD
  54. 54. 54Trends in End User DevicesSource JSC: January 2012
  55. 55. 55Trends in End User DevicesSource JSC
  56. 56. 56Bring Your Own Devices (BYOD)
  57. 57. 57Sign of the Times1995: Employee Car2005: Employee Cell Phone2015: Employee Computer / Devices
  58. 58. 58Mobile in EnterpriseGartner forecasts that in 2016, half of all non-PCdevices will be purchased by employees. By the endof the decade, half of all devices in business will bepurchased by employees.By 2016, 60% of large enterprises will implementlimited access network zones to limit the connectivityof personally owned mobile devices.Gartner predicts that through 2017, 90% ofenterprises will have two or more mobile operatingsystems to support.
  59. 59. 59BYODPROUser flexibilityLess devices for usersMore advanced deviceson the networkDevices upgraded morefrequently thatorganization cycleCONLess control of devicesData security complianceWho owns the data?How will you recover dataif someone leaves?Source Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley
  60. 60. 60BYOD is not the QuestionIt’s already here.“How do we secure personal devices?”“How do we secure the data?”– The policies go with the data and the risk, notthe deviceSource Mobile Security & BYOD Policy, Sarkis Daglian and Isaac Straley
  61. 61. 61www.facebook.com/imcinstitute
  62. 62. 62Thank youthanachart@imcinstitute.comwww.imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute

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