Thailand Business with
the Cloud Service
Assoc. Prof. Dr. Thanachart Numnonda
Executive Director
IMC Institute
28 June 2013
2
Hype or Real?
3
Hype or Real?
4
Source : http://thumbsup.in.th/
5
Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]
Smartphone/Tablet Shipment 2013
In 2013; 1.5 million...
6
Source: Alexa
Top Web Sites
7
8
2013
Mobile will become the most common
way of accessing the Internet
Source :Trending the future: Mobile Trends 2011
9
Welcome to
The Post-PC Era
10
Cloud Computing Smartphone 3G/4G Wireless Broadband
Eye-Tracking Augmented Reality Social Networking
3D Printing Autono...
11
The Internet of Things
13
Cloud Computing is already here!
14
Cloud Computing
Definition
16
Cloud Computing change
IT as electricity industry
17
Comparison of Traditional Marketing
solutions with Cloud Marketing..
Traditional Marketing
Solution (on Premise)
Cloud ...
18
Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/
19Source : http://acloudyplace.com/
20
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/
Deployment Models
21
Impacts!
22
Change! In IT Industry
It's not just a platform change.
You can't charge the same
amount.
It's changing your world.
Sou...
23
Amazon Web Services
24
25
Dropbox
26
27
28
29
30
IaaS Impacts!
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large
inves...
31
PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications
on publ...
32
Cloud PaaS
33
SaaS Impacts !
Borderless
Software business model with change from
licensing model to subscription (pay as you go)
Oppo...
34
Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
35
36
Source : Forrester Research:2012
37
Source : Gartner March 2013
38
Top 10 Cloud Computing Provider 2012
#1 #2 #3
#4 #5 #6
#7 #8 #9 #10
Source: SearchCloudComputing.com
39
Cloud Services
In Thailand
40
Infrastructor Providers
IaaS Providers
PaaS Providers
SaaS Providers
Cloud
community
Gov.
Agency
Thailand Cloud EcoSyst...
41
IaaS
42
SaaS
43
44
Innova Software
45
46
Cloud Community in Thailand
47
มูลค่าปี 2556 ประมาณ
2,220 - 2,330 ล้านบาท
หรือคิดเป็นอัตราการ
เติบโตประมาณ
16.7% - 22.1%
Cloud Market Thailand
48
Cloud Maturity Level
49
Cloud Maturity in Thailand
SaaS
– Most solutions are in Level 1 (Web application,
but change business model)
– Few are ...
50
Cloud Maturity in Thailand
IaaS
– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are ...
51
ACCA: Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012
52
ACCA: Thailand Rank 13
Deficiencies in infrastructure, in particular international
connectivity, broadband quality and ...
53
Source : BSA GlobalCloud Computing Scorecard: Mar 2013
BSA GlobalCloud Computing Scorecard
54
BSA: Thailand Rank 23
Thailand has implemented comprehensive cybercrime
legislation
Thailand also has good laws in plac...
55
Issues of Cloud Services
in Thailand
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Bro...
56
Cloud Opportunity in Thailand
Large number of smartphones and tablets
shipment.
Large Enterprise start to invest in pri...
57
Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderl...
58
Prediction: IaaS
Large enterprise will implement private clouds.
Internet Data Center amd Telco will provide public Iaa...
59
Prediction: PaaS
There will be no local PaaS in Thailand.
Most developers / software house in Thailand will use
interna...
60
Prediction: SaaS
Explosion of smartphones/tablets in Thailand will booth
SaaS demands.
3G services will support usage o...
61
IaaS Providers
•
Large enterprise will
implement private
clouds.
•
Internet Data Center
amd Telco will
provide public I...
62
63
www.facebook.com/imcinstitute
64
Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.slideshare.net/imcinstitute
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Thailand Business with the Cloud Service

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Presentation at NTT Enterprise Cloud Seminar 2013.

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Transcript of "Thailand Business with the Cloud Service"

  1. 1. Thailand Business with the Cloud Service Assoc. Prof. Dr. Thanachart Numnonda Executive Director IMC Institute 28 June 2013
  2. 2. 2 Hype or Real?
  3. 3. 3 Hype or Real?
  4. 4. 4 Source : http://thumbsup.in.th/
  5. 5. 5 Smartphone shipment in 2013 is estimated at 7.3 million units [IDC] Smartphone/Tablet Shipment 2013 In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million Tablets expected to be shipped [IDC]
  6. 6. 6 Source: Alexa Top Web Sites
  7. 7. 7
  8. 8. 8 2013 Mobile will become the most common way of accessing the Internet Source :Trending the future: Mobile Trends 2011
  9. 9. 9 Welcome to The Post-PC Era
  10. 10. 10 Cloud Computing Smartphone 3G/4G Wireless Broadband Eye-Tracking Augmented Reality Social Networking 3D Printing Autonomous Car Current Technologies That Will Shape Our Future
  11. 11. 11 The Internet of Things
  12. 12. 12 The Internet of Things
  13. 13. 13 Cloud Computing is already here!
  14. 14. 14 Cloud Computing Definition
  15. 15. 15 What is Cloud Computing?
  16. 16. 16 Cloud Computing change IT as electricity industry
  17. 17. 17 Comparison of Traditional Marketing solutions with Cloud Marketing.. Traditional Marketing Solution (on Premise) Cloud Marketing (as a Service)
  18. 18. 18 Three layers of Cloud services Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/
  19. 19. 19Source : http://acloudyplace.com/
  20. 20. 20 Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ Deployment Models
  21. 21. 21 Impacts!
  22. 22. 22 Change! In IT Industry It's not just a platform change. You can't charge the same amount. It's changing your world. Source : 3 ways big software companies may fail in the cloud:
  23. 23. 23 Amazon Web Services
  24. 24. 24
  25. 25. 25 Dropbox
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30 IaaS Impacts! Local data centers will provide cloud services IaaS is not just a normal hosting; it requires large investment on a data center. Different architecture and business model. Fewer large cloud data center in ASEAN will survive Need to compete with big giants; Amazon, Google, Oracle, etc.
  31. 31. 31 PaaS Impacts! Software development will shift toward the cloud. Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3 Require new skills Opportunity to sell aboard.
  32. 32. 32 Cloud PaaS
  33. 33. 33 SaaS Impacts ! Borderless Software business model with change from licensing model to subscription (pay as you go) Opportunity for SME : Cheaper software? Software runs anywhere, anytime, any device Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet Less customer loyalty
  34. 34. 34 Cloud Computing : SaaS Gmail Google Apps Dropbox Salesforce.com Zoho Microsoft Office 365 Etc.
  35. 35. 35
  36. 36. 36 Source : Forrester Research:2012
  37. 37. 37 Source : Gartner March 2013
  38. 38. 38 Top 10 Cloud Computing Provider 2012 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Source: SearchCloudComputing.com
  39. 39. 39 Cloud Services In Thailand
  40. 40. 40 Infrastructor Providers IaaS Providers PaaS Providers SaaS Providers Cloud community Gov. Agency Thailand Cloud EcoSystem
  41. 41. 41 IaaS
  42. 42. 42 SaaS
  43. 43. 43
  44. 44. 44 Innova Software
  45. 45. 45
  46. 46. 46 Cloud Community in Thailand
  47. 47. 47 มูลค่าปี 2556 ประมาณ 2,220 - 2,330 ล้านบาท หรือคิดเป็นอัตราการ เติบโตประมาณ 16.7% - 22.1% Cloud Market Thailand
  48. 48. 48 Cloud Maturity Level
  49. 49. 49 Cloud Maturity in Thailand SaaS – Most solutions are in Level 1 (Web application, but change business model) – Few are in level 3, and deploy on full cloud platforms. – More international solutions (Salesforce, Microsoft) Users – Large free clouds consumption. – SMEs start to explore Cloud.
  50. 50. 50 Cloud Maturity in Thailand IaaS – Most data centers are in Level 1 (Visualization and Server Consolidation) – Some are now in Level 3 – Many large enterprises focus on building a private cloud PaaS – No provider in Thailand – Many ISVs now migrate to Azure, Amazon
  51. 51. 51 ACCA: Cloud Readiness Index 2012 Source : Asia Cloud Computing Association: Octberber 2012
  52. 52. 52 ACCA: Thailand Rank 13 Deficiencies in infrastructure, in particular international connectivity, broadband quality and power grid stability. While it scored relatively well in business sophistication and freedom of access to information, it ranked last in data sovereignty. Recommendation: Apart from the urgent need to improve the infrastructure, we also recommend the re-examination of data privacy and sovereignty laws, two of its lowest- scoring indices.
  53. 53. 53 Source : BSA GlobalCloud Computing Scorecard: Mar 2013 BSA GlobalCloud Computing Scorecard
  54. 54. 54 BSA: Thailand Rank 23 Thailand has implemented comprehensive cybercrime legislation Thailand also has good laws in place for electronic commerce and electronic signatures. has no privacy laws in place, and this is a major weakness. intellectual property laws also require significant updating and expansion, as they do not currently cover rights management information, technical protection measures, or anti-circumvention.
  55. 55. 55 Issues of Cloud Services in Thailand Lack of awareness // Misunderstanding about Cloud Computing Security issue Low Broadband/Internet Access Data Protection Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)
  56. 56. 56 Cloud Opportunity in Thailand Large number of smartphones and tablets shipment. Large Enterprise start to invest in private cloud. Public cloud services especially IaaS is in high demand. Data Centers in Thailand start to offer IaaS ISVs explore SaaS
  57. 57. 57 Opportunities for Software Industry Less investment for startup Physical location is not a constraint: Cloud is borderless. Faster time to market > Innovation Wider distribution channel
  58. 58. 58 Prediction: IaaS Large enterprise will implement private clouds. Internet Data Center amd Telco will provide public IaaS. Expanding of 3G and broadband will booth IaaS revenue. SME will host there servers on public IaaS either local or international providers. Government agencies will provide their own IaaS. DRC pooling will leverage cloud IaaS.
  59. 59. 59 Prediction: PaaS There will be no local PaaS in Thailand. Most developers / software house in Thailand will use international PaaS. Revenue for PaaS from Thai consumers still low due to lack of development skills. Microsoft Azure may be the only vendor that support PaaS users in Thailand.
  60. 60. 60 Prediction: SaaS Explosion of smartphones/tablets in Thailand will booth SaaS demands. 3G services will support usage of SaaS. Enterprise / workers will be more mobility. SMEs need more SaaS solitions. More local software companies will provide SaaS Salesforce, Google Apps, Microsft Office 365 will be major vendors in Thailand
  61. 61. 61 IaaS Providers • Large enterprise will implement private clouds. • Internet Data Center amd Telco will provide public IaaS. • Expanding of 3G and broadband will booth IaaS revenue. • SME will host there servers on public IaaS either local or international providers. • Government agencies will provide their own IaaS. • DRC pooling will leverage cloud IaaS. PaaS Providers • There will be no local PaaS in Thailand. • Most developers / software house in Thailand will use international PaaS. • Revenue for PaaS from Thai consumers still low due to lack of development skills. • Microsoft Azure may be the only vendor that support PaaS users in Thailand. SaaS Providers • Explosion of smartphones/tablets in Thailand will booth SaaS demands. • 3G services will support usage of SaaS. • Enterprise / workers will be more mobility. • SMEs need more SaaS solitions. • More local software companies will provide SaaS • Salesforce, Google Apps, Microsft Office 365 will be major vendors in Thailand.
  62. 62. 62
  63. 63. 63 www.facebook.com/imcinstitute
  64. 64. 64 Thank you thanachart@imcinstitute.com www.facebook.com/imcinstitute www.slideshare.net/imcinstitute

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