Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]
Smartphone/Tablet Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
Local data centers will provide cloud services
IaaS is not just a normal hosting; it requires large
investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will
Need to compete with big giants; Amazon,
Google, Oracle, etc.
Software development will shift toward the cloud.
Software company may develop their applications
on public IaaS/Paas; Microsoft Azure, Google App
Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
SaaS Impacts !
Software business model with change from
licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere
without knowing the origin as long as they
connected to the Internet
Less customer loyalty
Cloud Computing : SaaS
Microsoft Office 365
Cloud Maturity in Thailand
– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud
– More international solutions (Salesforce,
– Large free clouds consumption.
– SMEs start to explore Cloud.
Cloud Maturity in Thailand
– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a
– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon
ACCA: Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012
ACCA: Thailand Rank 13
Deficiencies in infrastructure, in particular international
connectivity, broadband quality and power grid stability.
While it scored relatively well in business sophistication
and freedom of access to information, it ranked last in data
Recommendation: Apart from the urgent need to improve
the infrastructure, we also recommend the re-examination
of data privacy and sovereignty laws, two of its lowest-
BSA: Thailand Rank 23
Thailand has implemented comprehensive cybercrime
Thailand also has good laws in place for electronic
commerce and electronic signatures.
has no privacy laws in place, and this is a major weakness.
intellectual property laws also require significant updating
and expansion, as they do not currently cover rights
management information, technical protection measures,
Issues of Cloud Services
Lack of awareness // Misunderstanding
about Cloud Computing
Low Broadband/Internet Access
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
Cloud Opportunity in Thailand
Large number of smartphones and tablets
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint:
Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel
Large enterprise will implement private clouds.
Internet Data Center amd Telco will provide public IaaS.
Expanding of 3G and broadband will booth IaaS revenue.
SME will host there servers on public IaaS either local or
Government agencies will provide their own IaaS.
DRC pooling will leverage cloud IaaS.
There will be no local PaaS in Thailand.
Most developers / software house in Thailand will use
Revenue for PaaS from Thai consumers still low due to
lack of development skills.
Microsoft Azure may be the only vendor that support PaaS
users in Thailand.
Explosion of smartphones/tablets in Thailand will booth
3G services will support usage of SaaS.
Enterprise / workers will be more mobility.
SMEs need more SaaS solitions.
More local software companies will provide SaaS
Salesforce, Google Apps, Microsft Office 365 will be major
vendors in Thailand
Large enterprise will
Internet Data Center
amd Telco will
provide public IaaS.
Expanding of 3G and
broadband will booth
SME will host there
servers on public
IaaS either local or
agencies will provide
their own IaaS.
DRC pooling will
leverage cloud IaaS.
There will be no local
PaaS in Thailand.
Most developers /
software house in
Thailand will use
Revenue for PaaS
from Thai consumers
still low due to lack
Microsoft Azure may
be the only vendor
that support PaaS
users in Thailand.
in Thailand will booth
3G services will
support usage of
Enterprise / workers
will be more mobility.
SMEs need more
More local software
Apps, Microsft Office
365 will be major
vendors in Thailand.