Cloud Computing Direction in Thailand: Opportunity for IT Industry

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Presentation at All in Cloud Thailand 2013; 5 March 2013

Presentation at All in Cloud Thailand 2013; 5 March 2013

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  • 1. Cloud Computing Direction in Thailand: Opportunity for IT IndustryAssoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute5 March 2013
  • 2. Trends 2
  • 3. Cloud Computing Mobile ComputingSocial Technologies Information 3
  • 4. Bring Your Own Devices (BYOD) 4
  • 5. “Social computing is moving frombeing just on the outside of the organizationto being at the core of business operations.”Peter Sondergaard, senior vice president at Gartner, 2012 5
  • 6. “Big data currently has the most significant impact in social network analysis and content analytics with 45% of new spending each year.” Gartner, 2012 6
  • 7. Cloud Computing change IT as electricity industry 7
  • 8. Comparison of Traditional Marketing solutions with Cloud Marketing..Traditional Marketing Cloud MarketingSolution (on Premise) (as a Service) 8
  • 9. Three layers of Cloud servicesSource : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/ 9
  • 10. “Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.” IDC, March 2012 10
  • 11. Change! In IT/Software Industry Its not just a platform change. You cant charge the same amount. Its changing your world.Source : 3 ways big software companies may fail in the cloud: 11
  • 12. IaaS Impacts!Local data centers must provide cloud servicesIaaS is not just a normal hosting; it requires largeinvestment on a data center.Different architecture and business model.Fewer large cloud data center in ASEAN willsurviveNeed to compete with big giants; Amazon,Google, Oracle, etc. 12
  • 13. PaaS Impacts!Software development will shift toward the cloud.Software company may develop their applicationson public IaaS/Paas; Microsoft Azure, Google AppEngines, Heroku, Amzaon S3Require new skillsOpportunity to sell aboard. 13
  • 14. Cloud PaaS 14
  • 15. SaaS Impacts! To Thai IT IndustryBorderlessSoftware business model with change fromlicensing model to subscription (pay as you go)Opportunity for SME : Cheaper software?Software runs anywhere, anytime, any deviceUsers can buy/ use software from anywherewithout knowing the origin as long as theyconnected to the InternetLess customer loyalty 15
  • 16. Cloud Computing : SaaSGmailGoogle AppsDropboxSalesforce.comZohoMicrosoft Office 365Etc. 16
  • 17. Skill Change Local OS Public Cloud: SLA Networking Applications Server DevelopmentManagement Contracts Application Support Private Cloud:Hardware Monitoring VirtualizationAcquisition Less More Revived New Skills Skills 17
  • 18. Cloud Maturity In Thailand 18
  • 19. Thailand ICT Overview Internet Users : 20,100,000 Penetration 30% Mobile Subscribers : 78,667,910 Mobile Penetration 117% Broadband Subscribers 3.39 Million homes Facebook Users 18,271,480 19
  • 20. Thailand Smartphone/Tablet Shipment 2013 In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million Tablets expected to be shipped [IDC] Smartphone shipment in 2013 is estimated at 7.3 million units [IDC] 20
  • 21. Internet/Mobile Banking in Thailand Internet Banking - 4.85 million accounts - Number of transactions 28.8 million - Amount of transactions 3,200 billion baht Mobile Banking - 725,000 accounts - Number of transactions 7.46 million - Amount of transactions 82 billion baht 21Source : Bank of Thailand; June 2012
  • 22. Public Personal Cloud 22
  • 23. 23
  • 24. Cloud Readiness Index 2012Source : Asia Cloud Computing Association: Octberber 2012 24
  • 25. BSA GlobalCloud Computing ScorecardSource : BSA GlobalCloud Computing Scorecard: Feb 2012 25
  • 26. BSA GlobalCloud Computing ScorecardSource : BSA GlobalCloud Computing Scorecard: Feb 2012 26
  • 27. Cloud Providers in ThailandIaaS– True IDC, Datapro, Cloud Creation– INET, TCC– Born– TOT, CATE-Government CloudSaaS– OokBee, iLertU,BentoWeb, OfficeAbility– Very few local solutions 27
  • 28. Maturity Level 28
  • 29. IaaS 29
  • 30. SaaS 30
  • 31. 31
  • 32. 32
  • 33. Cloud Maturity in ThailandIaaS – Most data centers are in Level 1 (Visualization and Server Consolidation) – Some are now in Level 3 – Many large enterprises focus on building a private cloudPaaS – No provider in Thailand – Many ISVs now migrate to Azure, Amazon 33
  • 34. Cloud Maturity in ThailandSaaS – Most solutions are in Level 1 (Web application, but change business model) – Few are in level 3, and deploy on full cloud platforms. – More international solutions (Salesforce, Microsoft)Users – Large free clouds consumption. – SMEs start to explore Cloud. 34
  • 35. Next Step? 35
  • 36. Cloud Computing in Thailand 36
  • 37. Thai Government CloudOperate by Electronic Government Agency(EGA)Announced in May 2012 37
  • 38. CSA (Thailand Chapter) 38
  • 39. Cloud Thailand Local Training Cloud Cloud Cloud CloudThailand Outsourcing Data Developers Group Center Center with ATPAC 39
  • 40. Issues of Cloud Services in ThailandLack of awareness // Misunderstandingabout Cloud ComputingSecurity issueLow Broadband/Internet AccessData ProtectionLimited Cloud Service Providers; bothSaaS (Application) and IaaS (Data Center) 40
  • 41. Trust Issues? Will my cloud provider be transparent about governance and operational issues? Will I be considered compliant? Do I know where my data is? Will a lack of standards drive unexpected obsolescence? Is my provider really better at security than me? Are the hackers waiting for me in the cloud? Will I get fired?Source : Achieving Security Assurance and Compliance in the Cloud: CSA 41
  • 42. Key Problems of Tomorrow Keeping pace with cloud changes Globally incompatible legislation and policy Non-standard Private & Public clouds Lack of continuous Risk Management & Compliance monitoring Incomplete Identity Management implementations Haphazard response to security incidentsSource : Achieving Security Assurance and Compliance in the Cloud: CSA 42
  • 43. Data Policy and SecurityGovernment will be more concern on policy andregulation on data security.Discussing in terms of regulation/standards.Established a new government agency – Electronic Transaction Development Agency – Thai CERT 43
  • 44. Cloud Opportunity in ThailandLarge number of smartphones and tabletsshipment.Large Enterprise start to invest in private cloud.Public cloud services especially IaaS is in highdemand.Data Centers in Thailand start to offer IaaSISVs explore SaaS 44
  • 45. Opportunities for Software IndustryLess investment for startupPhysical location is not a constraint:Cloud is borderless.Faster time to market > InnovationWider distribution channel 45
  • 46. Thank youthanachart@imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute 46