www.think.co.thAugmented RealityApichai RuangsiripiyakulThursday, May 23, 13
Apichai RuangsiripiyakulManaging DirectorThink Technology Co., Ltd.- Augmented Reality- Mobile ApplicationProductsThursday...
www.think.co.thWhat’sAugmented Reality?Augmented reality (AR) is a live, direct or indirect,view of a physical, real-world...
www.think.co.thWhy AR?• Smartphone is everywhere, It’s ARequipped.• Location Base and Location Base• New gimmicky app.• Th...
www.think.co.thAugmented RealityEnhances Usefulness ofSoLoMoThursday, May 23, 13
www.think.co.thThe More RealisticUses Are EvenMore ExcitingThursday, May 23, 13
www.think.co.thLocation Based appsdriving adoptionThursday, May 23, 13
www.think.co.thPOSUtility vs GimmickThursday, May 23, 13
www.think.co.thWhat’s Next?Thursday, May 23, 13
www.think.co.thEye TrackingThursday, May 23, 13
www.think.co.thGlass and GlassesThursday, May 23, 13
www.think.co.thAugmented Reality ContractThursday, May 23, 13
www.think.co.thFace RecognitionThursday, May 23, 13
www.think.co.thVirtual Air RightsThursday, May 23, 13
www.think.co.thSuccess StoryThursday, May 23, 13
www.think.co.thThursday, May 23, 13
www.think.co.thThe HouzeThursday, May 23, 13
www.think.co.thAR for EducationThursday, May 23, 13
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Augmented Reality: Case Study

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Presentation at IMC Institute's Training on "Planning on Mobile Strategy" 29-30 May 2013 by Apichai Ruangsiripiyakul

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Augmented Reality: Case Study

  1. 1. www.think.co.thAugmented RealityApichai RuangsiripiyakulThursday, May 23, 13
  2. 2. Apichai RuangsiripiyakulManaging DirectorThink Technology Co., Ltd.- Augmented Reality- Mobile ApplicationProductsThursday, May 23, 13
  3. 3. www.think.co.thWhat’sAugmented Reality?Augmented reality (AR) is a live, direct or indirect,view of a physical, real-world environment whoseelements are augmented by computer-generatedsensory input such as sound, video, graphics or GPSdata. It is related to a more general concept calledmediated reality, in which a view of reality ismodified (possibly even diminished rather thanaugmented) by a computer.via: wikipedia.orgThursday, May 23, 13
  4. 4. www.think.co.thWhy AR?• Smartphone is everywhere, It’s ARequipped.• Location Base and Location Base• New gimmicky app.• The glasses are comingThursday, May 23, 13
  5. 5. www.think.co.thAugmented RealityEnhances Usefulness ofSoLoMoThursday, May 23, 13
  6. 6. www.think.co.thThe More RealisticUses Are EvenMore ExcitingThursday, May 23, 13
  7. 7. www.think.co.thLocation Based appsdriving adoptionThursday, May 23, 13
  8. 8. www.think.co.thPOSUtility vs GimmickThursday, May 23, 13
  9. 9. www.think.co.thWhat’s Next?Thursday, May 23, 13
  10. 10. www.think.co.thEye TrackingThursday, May 23, 13
  11. 11. www.think.co.thGlass and GlassesThursday, May 23, 13
  12. 12. www.think.co.thAugmented Reality ContractThursday, May 23, 13
  13. 13. www.think.co.thFace RecognitionThursday, May 23, 13
  14. 14. www.think.co.thVirtual Air RightsThursday, May 23, 13
  15. 15. www.think.co.thSuccess StoryThursday, May 23, 13
  16. 16. www.think.co.thThursday, May 23, 13
  17. 17. www.think.co.thThe HouzeThursday, May 23, 13
  18. 18. www.think.co.thAR for EducationThursday, May 23, 13

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