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Augmented Reality: Case Study

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Presentation at IMC Institute's Training on "Planning on Mobile Strategy" 29-30 May 2013 by Apichai Ruangsiripiyakul

Presentation at IMC Institute's Training on "Planning on Mobile Strategy" 29-30 May 2013 by Apichai Ruangsiripiyakul

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  • 1. www.think.co.thAugmented RealityApichai RuangsiripiyakulThursday, May 23, 13
  • 2. Apichai RuangsiripiyakulManaging DirectorThink Technology Co., Ltd.- Augmented Reality- Mobile ApplicationProductsThursday, May 23, 13
  • 3. www.think.co.thWhat’sAugmented Reality?Augmented reality (AR) is a live, direct or indirect,view of a physical, real-world environment whoseelements are augmented by computer-generatedsensory input such as sound, video, graphics or GPSdata. It is related to a more general concept calledmediated reality, in which a view of reality ismodified (possibly even diminished rather thanaugmented) by a computer.via: wikipedia.orgThursday, May 23, 13
  • 4. www.think.co.thWhy AR?• Smartphone is everywhere, It’s ARequipped.• Location Base and Location Base• New gimmicky app.• The glasses are comingThursday, May 23, 13
  • 5. www.think.co.thAugmented RealityEnhances Usefulness ofSoLoMoThursday, May 23, 13
  • 6. www.think.co.thThe More RealisticUses Are EvenMore ExcitingThursday, May 23, 13
  • 7. www.think.co.thLocation Based appsdriving adoptionThursday, May 23, 13
  • 8. www.think.co.thPOSUtility vs GimmickThursday, May 23, 13
  • 9. www.think.co.thWhat’s Next?Thursday, May 23, 13
  • 10. www.think.co.thEye TrackingThursday, May 23, 13
  • 11. www.think.co.thGlass and GlassesThursday, May 23, 13
  • 12. www.think.co.thAugmented Reality ContractThursday, May 23, 13
  • 13. www.think.co.thFace RecognitionThursday, May 23, 13
  • 14. www.think.co.thVirtual Air RightsThursday, May 23, 13
  • 15. www.think.co.thSuccess StoryThursday, May 23, 13
  • 16. www.think.co.thThursday, May 23, 13
  • 17. www.think.co.thThe HouzeThursday, May 23, 13
  • 18. www.think.co.thAR for EducationThursday, May 23, 13