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imc Research - Global Research Agency

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imc Research is a global market research agency with leading market positions in custom research and research technologies, syndicated intelligence, and recognized innovative research products design, …

imc Research is a global market research agency with leading market positions in custom research and research technologies, syndicated intelligence, and recognized innovative research products design, online/business intelligence, and media research.

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  • 1. An Introduction to ourGlobal Market Research AgencyPage # 1 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 2. Click to edit Master title styleOverview • Global market research agency with unique tools, products, data and perspectives on the international marketplace. • Founded in 1981. Company • Extensive portfolio of ongoing research projects with myriad international brands and organizations. • We believe in the power of information to transform our businesses and our world. • 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research scholars and practitioners. Team • In house, we speak English, Arabic, Hindi, Tamil, Tagalog, Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean and Turkish. • Values include excellence, collaboration, efficiency and pro-active service. • Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world- Services wide. • Research thought leadership, state-of-the-art research tools and products, training and execution. • Information repositories and panels. • Cultural awareness and trend analysis. • Pure market, user and customer experience research, delivering research services to major global players and innovative sectors. Core • Deep quantitative and qualitative expertise. • Rigorous scientific approaches and innovative data collection and analysis technologies. Business • Research components and blended solutions. • Focus on research resulting in positive change and transformed relationships between organizations and their constituencies.Page # 2 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 3. Successto edit Master title style Click Factors: Why imc Research? We execute efficiently and seamlessly, with state-of-the art research products/tools, research best practices,We root all of our Flawless Textfeld data repositories, panels, and soundwork in a deep methodologies/ processes.understanding of Executionglobal and emergingmarket opportunities Global Dataand challenges. Perspective Stories We illuminate the stories data have to tell us, through systematic synthesis of available and to-be- Research discovered measurement and insight. You wont hear us with say quant or qual as much Cause as, what is the whole Scientific International picture? ‘ or ‘what can we uncover that we don’t Rigor Panels understand’?Our approaches arealways rigorously Datascientific and we seekstatistical Repositories Our international panels ofrelevance, measuremen consumers and professionalst , and prediction at all provide unparalleled insight intotimes. emerging markets and We have a vast array of international data for comparison and benchmarking. This allows us to opportunities. connect the dots and identify gaps and opportunities in the marketplace. Page # 3 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 4. Success edit Master title ExpertsClick to Factors: Research styleimc Research was founded with the vision of producing innovative and cutting-edge market research models to enableresearchers to deploy understanding to our clients. To realize this vision, we are developing research products asevolutionary building blocks, starting with affordable data collection and analysis tools. • World-class consultants and scholars. • Virtual organization of full-time employees Versatile and a network of free agents and Research freelance researchers. Components • Quantitative and qualitative balance • Academic/scientific and commercial perspectives. • Global presence and deep ties into multi- national organizations. Research Tools • Industry and practice champions Experts and • Deep collaboration within the Process organization, and with clients.Page # 4 - 7 March 2012 7 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 5. Success edit Master title styleClick to Factors: Versatile Research Components • Advertisement Concepts • Advertising Tracking • Audience Research • Awareness, Attitude and Usage • Brand Equity • Brand Positioning • Brand Tracking • Business-to-business Research • Competitive Analysis Experts • Customer Satisfaction • New Product/Service Innovation • Packaging, Design and Name Testing • Pricing • Product Feature Evaluation Versatile Tools • Segmentation Research and • Software User Interface Testing/ Components Process Usability/User Experience • Web Analytics and SEO Also, custom and hybrid research design.Page # 5 - 7 March 2012 7 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 6. Success edit Master and ProcessClick to Factors: Toolstitle style • Real-time and longitudinal data collection. • Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods. Research • Focus on cost and time efficiency; Experts global operations for maximum efficiency. • Data repositories (sector, country and project/product specific) • Systematic technological Tools Versatile approaches. and Research • Robust technical infrastructure Process Components • Highly collaborative processes and state-of-the art collaboration tools.Page # 6 - 7 March 2012 7 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 7. Global/Regional Teams & Coverage Capabilities + 171 Full Time + 800 Consultants Europe + 89 Scholars 22 & Ph.D.s 8 13 JapanNorth 121 7and Asia and theSouth America Pacific Page # 7 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 8. Cultural/Societal Trends• Increasingly global access and We help our awareness clients address• Demographic shifts key market Consumer Trends• Tumultuous political economies• Social movements issues and • Increasing demand for• Information cultures and knowledge economies opportunities real-time communication and content on the move.• Technological progress and emergent effects • Desire for seamless user experience on one device• Global data and insight and/or across multiple devices. Business Trends 1 • Continually looking for service enhancements and• Expanding global marketplace. convenience factors.• Market and device convergence • Demand for transparency, (e.g. Telecommunications, IT and pro-activity, and fairness of Media industries).• Social media and other emerging 2 cost and service. • Desire for good branding technologies. and high design.• Sustainable business practices and • Increasingly looking to buy triple bottom line reporting. from ethical, sustainable,• Nimble, responsive and real-time and green organizations. organizational transformations.• KPIs and other measurement 3 systems.• Big data and business intelligence opportunities. Page # 8 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 9. Value Proposition and MeaningfulClick to edit Master title style Results  Longitudinal and reusable data Standardized Research Products Technology driven research implementation  Superlative insights  Expert perspectives Real-time operations  Cost-effectiveness  Accessible deliverables World-class consultants  Time efficiency and scholars  Real-time Access Global presence and collaboration  Scalable research execution  Deep cultural insightsPage # 9 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 9 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 10. Market Research Lifecycle  Products Understand  and services market  trialing and  Brand  Media evolution testing research research 1 2 3 4 5 6 7 8  Products and  User experince  Retail and  Customer and services assesment and shopping behavior  consumer engineering imporment research managment research research Page # 10 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 11. imc Research in the Technology SectorClick to edit Master title styleFor more than two decades, imc Research has been among the world’s largest providers of business to- business andconsumer research to the global technology and telecommunications industries. Combining experience andinnovation, we continually update traditional research techniques to meet the needs of a fast-changing market. Theresult is an exclusive suite of custom and syndicated services that addresses all of your business objectives, fromoptimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing theproductivity of emerging technologies.Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding ofyour target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. Asa result, we have been a major force in guiding some of the most renowned technology leaders in identifying,growing and retaining their customer bases.We custom-build research solutions for your specific issues across a full range of applications, including:- Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-makingprocesses and customer requirements.- Product/service development—key information on market gaps, wants, potential and uptake.- “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies.imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons.You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—securing your customer relationships and supporting the long-term health of your business. Our experience gives usa broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.Page # 11 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 11 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 12. Geographic coverage Western Europe  Central & Eastern Europe  UAE UK  Russia  Bahrain France  Poland  Qatar Rep. of Ireland  Czech Republic  KSA Germany  Turkey  Kuwait Spain  North America  Jordan Portugal  USA and Canada  Other Greece  Latin America  South Africa Italy  Mexico, Brazil  Israel Sweden  Argentina, Chile Switzerland  Asia & ME Finland  India Denmark  China Austria  Taiwan Belgium  Thailand Netherlands  Malaysia Norway  Japan  Korea  AustraliaPage # 12 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 13. 2,074 mil. $ revenue 2011 Revenue generated in 10 countries worldwide Revenue per country [100,000. $] Revenue (as a contractor of automotive clients)Page # 13 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 14. Page # 14 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 15. Page # 15 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 16. Case Study:Market Segmentation Study for an International Telecommunication Services Provider Research Objectives: – Internationally harmonized targeting of the business market for mobile communications. – Targeting business clients according to their needs regarding mobile communication (future oriented trend analysis). – Prioritization of business target groups /segments and support of marketing plans. – Optimization of service and proposition development/ more effective CRM activities. – More targeted communication of benefits. The Solution: – One comprehensive segmentation for five markets: • Application of the imc Research segmentation process • Supplementation response which overcomes the traditional view by company size • Acknowledgement and consideration of local interests – Integration of segment information into the data warehouses of nationally operating units of the client (by modeling) The Results: – Increasing customer loyalty through a better understanding of heterogeneous target groups. – Increasing ARPU through more targeted propositions. – Possibility of harmonization and central co-ordination of proposition development. – Better knowledge of the heterogeneous needs of prospective clients .Page # 16 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 17. Case Study:Customer for Life program (CfL) = Customer satisfaction program – Conducted in more than 30 countries – Done for sales and service events – Web based reporting system – Different methodologies: online, CATI, postal– Industry intentions and purchase study – Syndicated study. – Covering key European markets. – Ad hoc projects: – Including brand and new concepts research . – Usability and safety research. – Rebranding research:  5 countries in 2007, 20 focus groups. – New concept’s contribution to the brand :  7 countries in 2009, 1500 online interviews.Page # 17 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 18. More information AR Elsharawy Managing Director, Americas ar.elsharawy@imc-re.com Lisa Galarneau, Ph.D. Research Director, Global Insights lisa.galarneau@imc-re.com Donald Eleventh , Ph.D. CEO donald.eleventh@imc-re.com Lark Lee, Ph.D. International Chief Operating Officer lark.lee@imc-re.com General inquiries: info@imc-re.com Web: http://www.imc-re.com Twitter: @imcresearchPage # 18 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation
  • 19. DisclaimerClick to edit Master title style imc Research, the imc Research logo, imc Research.com, imc Research.net, and imc Research Dynamic Server are trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at www.imc-re.com/legal/copytrade.php Other company, product, or service names may be trademarks or service marks of others.19Page # 19 - 7 March 2012 7 March 2012 imc Research Confidential imc Research Confidential Imc Research – Research with Cause Imc Research – Research with Cause © 09 - 12 imc Corporation