A Who's Who of Social Media

aWHO’S WHO OFSOCIAL MEDIA for 2012 imbuemarketing.com

Today’s small businesses understand it’s important to maintain an active presence in social media. The question for most is:What social networks should we focus on? imbuemarketing.com

The Answer:The networks your customers are on. imbuemarketing.com

FacebookFacebook is a social network that allowsyou to connect with friends and familythrough request only.imbuemarketing.com

Facebook Facebook is a social network that allows you to connect with friends and family through request only.POINT OF DIFFERENCE Connecting with users is permission based. Easy to find people who youve known in real life. The "Like" button makes it easy to share your interests. imbuemarketing.com

Facebook Facebook is a social network that allows you to connect with friends and family through request only.55% 45% 800 Communities Instant Messenger Science News Politics million Magazines Gender active users Common Interests imbuemarketing.com

TwitterTwitter is a condensed version of Facebooksstatuses. Its simple updates sent out in withless than 140 characters.imbuemarketing.com

Twitter Twitter is a condensed version of Facebooks statuses. Its simple updates sent out in with less than 140 characters.POINT OF DIFFERENCE Simple to use. Users can follow anyone, inlcuding celebrities. 140 character limit is quickly digested. imbuemarketing.com

Twitter Twitter is a condensed version of Facebooks statuses. Its simple updates sent out in with less than 140 characters.55% 45% 250 Technology Politics Science News Nature million Fashion Gender tweets per day Common Interests imbuemarketing.com

YouTubeTwitterYouTube.com is a social network that allowsyou to upload and share videos.imbuemarketing.com

YouTube Twitter YouTube.com is a social network that allows you to upload and share videos.POINT OF DIFFERENCE Simple video sharing. Focused solely on video. Built in tools for video editing imbuemarketing.com

YouTube Twitter YouTube.com is a social network that allows you to upload and share videos.50% 50% 158 Humor Politics Science School Nature million Music Gender hits per month Common Interests imbuemarketing.com

GoogleTwitter PlusGoogle’s network focuses on user createdCircles which ﬁlter their friends and followersinto catagories.imbuemarketing.com

Google Twitter Plus Google’s network focuses on user created Circles which ﬁlter their friends and followers into catagories.POINT OF DIFFERENCE Circles allow users to catagorize those they follow. Integrated with other Google products. Hangouts make video chatting easy. imbuemarketing.com

Google Twitter Plus Google’s network focuses on user created Circles which ﬁlter their friends and followers into catagories.37% 63% 90 Communities Instant Messenger Science News Politics million Magazines Gender active users User Occupation imbuemarketing.com

InstagramTwitterMobile app that allows you to edit and sharephotographs with people who follow you.imbuemarketing.com

Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you.POINT OF DIFFERENCE Photo editing made easy. Near instant sharing of your photos. Integrated with other social networks. imbuemarketing.com

Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you. 15 150 Photography Fashion Antiques Memoriesmillion million Scrapbooking users photos shared Common Interest imbuemarketing.com

PinterestTwitterPinterest is the social network equivalent of acork board.imbuemarketing.com

Pinterest Twitter Pinterest is the social network equivalent of a cork board.POINT OF DIFFERENCE Sharing made easy with in-browser button. Very visual newsfeed, as opposed to text heavy updates. Sortable by catagories. imbuemarketing.com

Pinterest Twitter Pinterest is the social network equivalent of a cork board.55-70% <45% 10 Parenting Family Bridal Home Decor Food million Fashion Gender active users Common Interests imbuemarketing.com

SoundTwitterCloudAllows users to upload sounds, music, voiceand share it with others.imbuemarketing.com

Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others.POINT OF DIFFERENCE Focused on uploading audio productions. Users can comment on sections of an audio recording. Integrated with other social networks imbuemarketing.com

Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others.43% 57% 37% Humor Politics Music Radio of users Technology Science Gender are 18-24 years Common Interests imbuemarketing.com

FoursquareTwitterFoursquare is a way to make checking in onyour mobile device fun and rewarding.imbuemarketing.com

Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding.POINT OF DIFFERENCE Point and reward system for checking in. Allows venues to reward their customers for sharing. Integrated with other social networks imbuemarketing.com

Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding.40% 60% 15 Travel News Hotel Events million Fashion Gender users Common Interests imbuemarketing.com

LinkedInTwitterLinkedin is a network designed to helpprofessional connect with other professionalsin their industry to further their careers.imbuemarketing.com

LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.POINT OF DIFFERENCE Is known as the “Facebook for grown-ups”. Allows you to be introduced to other professionals. Lets you host your resume online. imbuemarketing.com

LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.59% 41% 100 Sales Function 12% Academia 10% other 10% Admin 10% million Operations 9% Engineering users Gender User’s Jobs imbuemarketing.com

Find more resources at: imbuemarketing.comSources:http://en.wikipedia.org/wiki/Twitterhttps://www.quantcast.comhttp://blog.kissmetrics.com/social-media-by-demographic/http://www.betterbizideas.com/blog/instagram-statistics-instagram-growth-via-an-instagram-infographic-by-followgr-am/http://linkhumans.com/blog/linkedin-global-demographics-and-statistics-2011http://blog.linkedin.com/2011/03/22/linkedin-100-million/http://techcrunch.com/2012/02/11/pinterest-stats/http://www.quora.com/Twitter-1/How-many-tweets-per-day-are-there-on-Twitterhttp://www.flowtown.com/blog/whos-using-googlehttp://www.plusdemographics.com/globalreport

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A Who's Who of Social Media

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