aWHO’S WHO OFSOCIAL MEDIA             for 2012    imbuemarketing.com
Today’s small businesses understand it’s   important to maintain an active presence   in social media. The question for mo...
The Answer:The networks your customers are on.           imbuemarketing.com
FacebookFacebook is a social network that allowsyou to connect with friends and familythrough request only.imbuemarketing....
Facebook                             Facebook is a social network that allows                             you to connect w...
Facebook          Facebook is a social network that allows          you to connect with friends and family          throug...
TwitterTwitter is a condensed version of Facebooksstatuses. Its simple updates sent out in withless than 140 characters.im...
Twitter                              Twitter is a condensed version of Facebooks                              statuses. It...
Twitter          Twitter is a condensed version of Facebooks          statuses. Its simple updates sent out in with       ...
YouTubeTwitterYouTube.com is a social network that allowsyou to upload and share videos.imbuemarketing.com
YouTube                              Twitter                              YouTube.com is a social network that allows     ...
YouTube          Twitter          YouTube.com is a social network that allows          you to upload and share videos.50% ...
GoogleTwitter PlusGoogle’s network focuses on user createdCircles which filter their friends and followersinto catagories.i...
Google                              Twitter Plus                              Google’s network focuses on user created    ...
Google          Twitter Plus          Google’s network focuses on user created          Circles which filter their friends ...
InstagramTwitterMobile app that allows you to edit and sharephotographs with people who follow you.imbuemarketing.com
Instagram                             Twitter                             Mobile app that allows you to edit and share    ...
Instagram          Twitter          Mobile app that allows you to edit and share          photographs with people who foll...
PinterestTwitterPinterest is the social network equivalent of acork board.imbuemarketing.com
Pinterest                              Twitter                              Pinterest is the social network equivalent of ...
Pinterest              Twitter              Pinterest is the social network equivalent of a              cork board.55-70%...
SoundTwitterCloudAllows users to upload sounds, music, voiceand share it with others.imbuemarketing.com
Sound                             TwitterCloud                              Allows users to upload sounds, music, voice   ...
Sound          TwitterCloud          Allows users to upload sounds, music, voice          and share it with others.43% 57%...
FoursquareTwitterFoursquare is a way to make checking in onyour mobile device fun and rewarding.imbuemarketing.com
Foursquare                              Twitter                              Foursquare is a way to make checking in on   ...
Foursquare          Twitter          Foursquare is a way to make checking in on          your mobile device fun and reward...
LinkedInTwitterLinkedin is a network designed to helpprofessional connect with other professionalsin their industry to fur...
LinkedIn                              Twitter                              Linkedin is a network designed to help         ...
LinkedIn          Twitter          Linkedin is a network designed to help          professional connect with other profess...
Find more resources at:                                         imbuemarketing.comSources:http://en.wikipedia.org/wiki/Twi...
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A Who's Who of Social Media

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We know it's hard for small businesses to choose the social networks to focus on, which is why we put together this presentation. It breaks down the social networks by demographics and common interests so your business can choose the most effective networks to drive sales.

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A Who's Who of Social Media

  1. 1. aWHO’S WHO OFSOCIAL MEDIA for 2012 imbuemarketing.com
  2. 2. Today’s small businesses understand it’s important to maintain an active presence in social media. The question for most is:What social networks should we focus on? imbuemarketing.com
  3. 3. The Answer:The networks your customers are on. imbuemarketing.com
  4. 4. FacebookFacebook is a social network that allowsyou to connect with friends and familythrough request only.imbuemarketing.com
  5. 5. Facebook Facebook is a social network that allows you to connect with friends and family through request only.POINT OF DIFFERENCE Connecting with users is permission based. Easy to find people who youve known in real life. The "Like" button makes it easy to share your interests. imbuemarketing.com
  6. 6. Facebook Facebook is a social network that allows you to connect with friends and family through request only.55% 45% 800 Communities Instant Messenger Science News Politics million Magazines Gender active users Common Interests imbuemarketing.com
  7. 7. TwitterTwitter is a condensed version of Facebooksstatuses. Its simple updates sent out in withless than 140 characters.imbuemarketing.com
  8. 8. Twitter Twitter is a condensed version of Facebooks statuses. Its simple updates sent out in with less than 140 characters.POINT OF DIFFERENCE Simple to use. Users can follow anyone, inlcuding celebrities. 140 character limit is quickly digested. imbuemarketing.com
  9. 9. Twitter Twitter is a condensed version of Facebooks statuses. Its simple updates sent out in with less than 140 characters.55% 45% 250 Technology Politics Science News Nature million Fashion Gender tweets per day Common Interests imbuemarketing.com
  10. 10. YouTubeTwitterYouTube.com is a social network that allowsyou to upload and share videos.imbuemarketing.com
  11. 11. YouTube Twitter YouTube.com is a social network that allows you to upload and share videos.POINT OF DIFFERENCE Simple video sharing. Focused solely on video. Built in tools for video editing imbuemarketing.com
  12. 12. YouTube Twitter YouTube.com is a social network that allows you to upload and share videos.50% 50% 158 Humor Politics Science School Nature million Music Gender hits per month Common Interests imbuemarketing.com
  13. 13. GoogleTwitter PlusGoogle’s network focuses on user createdCircles which filter their friends and followersinto catagories.imbuemarketing.com
  14. 14. Google Twitter Plus Google’s network focuses on user created Circles which filter their friends and followers into catagories.POINT OF DIFFERENCE Circles allow users to catagorize those they follow. Integrated with other Google products. Hangouts make video chatting easy. imbuemarketing.com
  15. 15. Google Twitter Plus Google’s network focuses on user created Circles which filter their friends and followers into catagories.37% 63% 90 Communities Instant Messenger Science News Politics million Magazines Gender active users User Occupation imbuemarketing.com
  16. 16. InstagramTwitterMobile app that allows you to edit and sharephotographs with people who follow you.imbuemarketing.com
  17. 17. Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you.POINT OF DIFFERENCE Photo editing made easy. Near instant sharing of your photos. Integrated with other social networks. imbuemarketing.com
  18. 18. Instagram Twitter Mobile app that allows you to edit and share photographs with people who follow you. 15 150 Photography Fashion Antiques Memoriesmillion million Scrapbooking users photos shared Common Interest imbuemarketing.com
  19. 19. PinterestTwitterPinterest is the social network equivalent of acork board.imbuemarketing.com
  20. 20. Pinterest Twitter Pinterest is the social network equivalent of a cork board.POINT OF DIFFERENCE Sharing made easy with in-browser button. Very visual newsfeed, as opposed to text heavy updates. Sortable by catagories. imbuemarketing.com
  21. 21. Pinterest Twitter Pinterest is the social network equivalent of a cork board.55-70% <45% 10 Parenting Family Bridal Home Decor Food million Fashion Gender active users Common Interests imbuemarketing.com
  22. 22. SoundTwitterCloudAllows users to upload sounds, music, voiceand share it with others.imbuemarketing.com
  23. 23. Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others.POINT OF DIFFERENCE Focused on uploading audio productions. Users can comment on sections of an audio recording. Integrated with other social networks imbuemarketing.com
  24. 24. Sound TwitterCloud Allows users to upload sounds, music, voice and share it with others.43% 57% 37% Humor Politics Music Radio of users Technology Science Gender are 18-24 years Common Interests imbuemarketing.com
  25. 25. FoursquareTwitterFoursquare is a way to make checking in onyour mobile device fun and rewarding.imbuemarketing.com
  26. 26. Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding.POINT OF DIFFERENCE Point and reward system for checking in. Allows venues to reward their customers for sharing. Integrated with other social networks imbuemarketing.com
  27. 27. Foursquare Twitter Foursquare is a way to make checking in on your mobile device fun and rewarding.40% 60% 15 Travel News Hotel Events million Fashion Gender users Common Interests imbuemarketing.com
  28. 28. LinkedInTwitterLinkedin is a network designed to helpprofessional connect with other professionalsin their industry to further their careers.imbuemarketing.com
  29. 29. LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.POINT OF DIFFERENCE Is known as the “Facebook for grown-ups”. Allows you to be introduced to other professionals. Lets you host your resume online. imbuemarketing.com
  30. 30. LinkedIn Twitter Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.59% 41% 100 Sales Function 12% Academia 10% other 10% Admin 10% million Operations 9% Engineering users Gender User’s Jobs imbuemarketing.com
  31. 31. Find more resources at: imbuemarketing.comSources:http://en.wikipedia.org/wiki/Twitterhttps://www.quantcast.comhttp://blog.kissmetrics.com/social-media-by-demographic/http://www.betterbizideas.com/blog/instagram-statistics-instagram-growth-via-an-instagram-infographic-by-followgr-am/http://linkhumans.com/blog/linkedin-global-demographics-and-statistics-2011http://blog.linkedin.com/2011/03/22/linkedin-100-million/http://techcrunch.com/2012/02/11/pinterest-stats/http://www.quora.com/Twitter-1/How-many-tweets-per-day-are-there-on-Twitterhttp://www.flowtown.com/blog/whos-using-googlehttp://www.plusdemographics.com/globalreport
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