Tuesday Social #22: Facebook Growth is still unstoppable

578 views
464 views

Published on

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
578
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tuesday Social #22: Facebook Growth is still unstoppable

  1. 1. FACEBOOK GROWTH IMAS Communication
  2. 2. • Facebook now has 390 million monthly active users (MAUs) in Asia, from a grand total of 1.276 billion around the world. That Asia tally is up from 368 million MAUs at the end of last year – and way up from 319 million in Q1 2013. • This report edited from Techinasia shows how far Facebook have gone on the Social Media dominant road.
  3. 3. GROWTH IN ACTIVE USERS 167 181 189 200 216 139 142 144 147 150 179 182 188 195 203 180 195 208 216 233 665 699 728 757 802 0 100 200 300 400 500 600 700 800 900 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Daily Active User (In Millions) Asia US & Canada Europe Rest of World Total Daily Active Users (In Millions) Source from www.techinasia.com
  4. 4. GROWTH IN ACTIVE USERS 319 339 351 368 390 195 198 199 201 202 269 272 276 282 289 327 346 362 376 395 1,110 1,155 1,189 1,228 1,276 0 200 400 600 800 1000 1200 1400 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Monthly Active User (In Millions) Asia US & Canada Europe Rest of World Total Monthly Active Users Source from www.techinasia.com
  5. 5. GROWTH IN ACTIVE USERS • Facebook active users increase year after year and reach 802 millions (daily) and 1,276 millions (monthly) in Q1, 2014, despite the rumor about that Facebook is decreasing. Numbers say it all:“Users are spending and engaging more and more time on Facebook” • Asia has the highest number of Facebook active users 26,9% (daily) and 30,6% (monthly). • Percent of Daily Active Users/Monthly Active Users also increased, from 58% in Q1-2012 to 63% in Q1-2014 Source from www.techinasia.com
  6. 6. GROWTH IN MOBILE ACTIVE USERS 425 469 507 556 609 751 819 874 945 1008 0 200 400 600 800 1000 1200 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Mobile Active Users (In Millions) Daily Monthly Source from www.techinasia.com
  7. 7. GROWTH IN MOBILE ACTIVE USERS • Facebook users tend to use mobile device more and more to be online In Q1, 2014: • 79% Facebook users is online by mobile • 26,7% just use mobile device to online Source from www.techinasia.com
  8. 8. GROWTH IN USING DEVICE 17.0 19.0 21.4 24.1 26.7 32.3 29.1 26.5 23.0 21.0 50.6 51.9 52.1 52.9 52.3 0.0 10.0 20.0 30.0 40.0 50.0 60.0 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Device Change %Monthly Mobile-Only %Monthly Browser-Only %Monthly Both Source from www.techinasia.com
  9. 9. GROWTH IN REVENUE 80.4 88.2 89.2 90.7 90.5 19.6 11.8 10.8 9.3 9.5 1,548 1,813 2,016 2,585 2,502 0 500 1,000 1,500 2,000 2,500 3,000 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Growth and Rate in Revenue %Advertising %Payments and other fees Total Revenue (In Millions) Source from www.techinasia.com
  10. 10. GROWTH IN REVENUE 14.1 14.1 14.2 13.6 14.7 44.3 45.1 46.3 45.6 45.9 29.5 28.2 26.8 28.1 27.9 12.0 12.6 12.7 12.8 11.6 1,245 1,599 1,798 2,344 2,265 0 500 1,000 1,500 2,000 2,500 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Growth and Rate in Advertising Revenue %Asia %US and Canada %Europe %Rest of World Total Advertising Revenue (In Millions) Source from www.techinasia.com
  11. 11. GROWTH IN REVENUE • Most of Facebook revenue came from Advertising • In contrast to the number of users in Asia, revenue contributed from this area was very modest (only 14.7%) in Q1-2014 • In Q1-2014, Facebook just earned $0.93 per Asia user but $5.85 per US & Canada User.  Asia is an very big farm but Facebook still don’t harvest it thoroughly. Source from www.techinasia.com
  12. 12. Thank you ------------------------------------------------------------- IMAS Communication synergies Social Media with Digital, PR and Activation. For more information, visit http://imascommunication.com Phone: (+84) 8 6680 7175 Email: contact@imascommunication.com

×