50 must know mobile commerce facts and statistics mobify


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How the mobile web changes the way we buy and sell

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50 must know mobile commerce facts and statistics mobify

  1. 1. 50 Must-Know Mobile Commerce Facts & Statistics How the mobile web changes the way we buy and sell
  2. 2. Page 2 1. Mobile Web Trends .............................................................................3 2. Differences in Behaviour and Context ...............................10 3. The Mobile E-Commerce Opportunity ..............................23 4. Tablets as an Emerging Channel ...........................................34 5. Email, Social Media and Search .............................................44 T A B L E O F C O N T E N T S Share this eBook
  3. 3. Page 3 1M O B I L E W E B T R E N D S
  4. 4. Page 4 8XMobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s. Source: Nielsen
  5. 5. Page 5 There are over 1.2 billion people accessing the web from their mobile devices. Source: Trinity Digital Marketing 1.2 BILLION
  6. 6. Page 6 of all US consumers already own a smartphone. Source: comScore 58%
  7. 7. Page 7 Global mobile traffic now accounts for 15% of all internet traffic. Source: Internet Trends 2013 15% 85% Mobile Others
  8. 8. Page 8 Source: Mobify Research and Development 20% NO ONE SCREEN SIZE HAS MORE THAN OF THE MARKET SHARE.
  9. 9. Page 9 Said 72% of mobile e-business and marketing executives. Source: Forrester “Our senior leadership team understands the strategic importance of mobile to our organization.”
  10. 10. Page 10 2D I F F E R E N C E S I N B E H A V I O U R & C O N T E N T
  11. 11. Page 11 REPETITIVE NOW Users are seeking recurring realtime information, such as stock quotes, sports scores and auction listings. Source: Mobify Research and Development BORED NOW Users are seeking distraction, entertainment or connection through a mobile device on services like Facebook, Instagram and Twitter, or in their email. URGENT NOW Users are seeking urgent information on their mobile device that is often related to location or activity, mostly through search engines and recommendation sites like Yelp or Foursquare. THE 3 MODES OF MOBILE USER EXPERIENCE
  12. 12. Page 12 Source: Google THE 2 MODES OF MULTI-SCREENING SIMULTANEOUS USAGE Using more than one device at the same time for either a related or an unrelated activity. SEQUENTIAL USAGE Moving from one device to another at different times to accomplish a task.
  13. 13. Page 13 SPONTANEITY PLAYS A MAJOR ROLE IN SHOPPING. (81% of smartphone purchases) Source: Google
  14. 14. Page 14 88% of people agree that having a mobile device with realtime information makes them more spontaneous with shopping and, in general, more open to discovering new things. Source: Latitude
  15. 15. Page 15 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. Source: Google
  16. 16. Page 16 of shoppers research online and visit store to purchase. 51% research online and purchase online, too. 44% research online, visit store to try, then purchase online. 32% visit store first, then purchase online. 17% Source: Ipsos Mediact
  18. 18. Page 18 of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Source: MoPowered 30%
  19. 19. Page 19 71% of global mobile web users expect websites to load as quickly, almost as quickly, or faster on their mobile phone compared to the computer they use at home. Source: Compuware
  20. 20. Page 20 Every 100ms increase in load time decreases sales by 1%. Source: Amazon Loading
  21. 21. Page 21 of mobile customers will abandon your site if they have to wait 3 seconds for a page to load. Source: Strangeloop Networks 57%
  22. 22. Page 22 Consumers expect transactions to be easier on mobile than they are offline (51%) or on a desktop computer (50%). Source: IBM
  23. 23. Page 23 3T H E M O B I L E E - C O M M E R C E O P P O R T U N I T Y
  24. 24. 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. Source: Latitude Page 24
  25. 25. Roughly 58% of consumers who own a smartphone have used it for store-related shopping. Source: Deloitte Page 25
  26. 26. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Page 26
  27. 27. Almost 1/4 of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013 / Page 27
  28. 28. Page 28 of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude 61%
  29. 29. Page 29 users say they won’t recommend a business with a poorly designed mobile site. 57% 41%have turned to a competitor’s site after a bad mobile experience. Source: Google
  30. 30. Page 30 “In the last twelve months customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.” — Jeff Bezos, CEO of Amazon Source: Compuware 2009
  31. 31. Page 31 of the retailers state that the objective of mobile for their company is to drive revenue to their website. Source: Deloitte 81%
  32. 32. Page 32 Not having a mobile optimized website is like closing your store one day each week. Source: Google
  33. 33. Page 33 PayPal mobile handled almost $14 billion in payment volume in 2012. Source: eBay
  34. 34. Page 34 4T A B L E T S A S A N E M E R G I N G C H A N N E L
  35. 35. Page 35 Source: eMarketer By 2014, more than one in three US internet users will have a tablet device.
  36. 36. Page 36 Source: Gartner ALMOST HALF A BILLION TABLETS WILL SHIP IN 2013 AND 2014 ALONE.
  37. 37. Page 37 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. Source: Alexaner Interactive
  38. 38. Page 38 of tablet owners make purchases from their devices on a weekly basis. Source: Google 72%
  39. 39. Page 39 An average tablet owner makes around $63,000 a year. Source: Internet Retailer
  40. 40. Page 40 TABLET USERS SPEND 50% MORE THAN PC USERS. Source: Adobe
  41. 41. 3X Page 41 Tablet visitors are nearly three times more likely to purchase than smartphone visitors. Source: Adobe
  43. 43. Page 43 of tablet users expect a website to load in two seconds or less. Source: Compuware 70%
  44. 44. Page 44 5E M A I L , S O C I A L M E D I A & S E A R C H
  45. 45. Page 45 Mobile phones represent 25.85% of all email opens and 10.16% on tablet. Source: Knotice
  46. 46. Page 46 of holiday season emails are being opened on mobile. Source: Experian 45%
  47. 47. Page 47 Mobile purchasing decisions are most influenced by emails from companies. Source: Adobe 71%
  48. 48. Page 48 36% of emails from retailers are opened exclusively on mobile. Source: Knotice 36%
  49. 49. Page 49 of mobile internet access is for social activities, versus just 79% on desktops. Source: Microsoft 91%
  50. 50. Page 50 of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone. Source: AllTwitter 46%
  51. 51. Page 51 SEARCH IS THE #1 MOBILE BROWSER ACTIVITY. Source: comScore
  52. 52. Page 52 Mobile-based searches make up one quarter of all searches. Source: The Search Agency
  53. 53. Page 53 77% OF MOBILE SEARCHES OCCURS AT HOME OR WORK. Source: Nielsen
  54. 54. Page 54 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour. Source: Microsoft
  55. 55. Page 55 of smartphone users have searches for local info. Source: Google 95%
  56. 56. Page 56 ONE IN THREE MOBILE SEARCHES HAVE LOCAL INTENT (Versus 1 in 5 on desktop) Source: Small Business Trends
  57. 57. THANKS FOR READING! If you have any comments, questions, or would just like to learn more about how to launch a mobile-optimized website, please feel free to reach out to us and say hello. LinkedIn Facebook Google+ Twitter SHARE THIS EBOOK