50 Must-Know Mobile Commerce Facts & Statistics
How the mobile web changes the way we buy and sell
Page 2
1. Mobile Web Trends .............................................................................3
2. Differences ...
Page 3
1M O B I L E W E B T R E N D S
Page 4
8XMobile web adoption is growing
8 times faster than web adoption
did in the 1990s and early 2000s.
Source: Nielsen
Page 5
There are over 1.2 billion people accessing
the web from their mobile devices.
Source: Trinity Digital Marketing
1....
Page 6
of all US consumers already
own a smartphone.
Source: comScore
58%
Page 7
Global mobile traffic now accounts
for 15% of all internet traffic.
Source: Internet Trends 2013
15% 85%
Mobile Oth...
Page 8
Source: Mobify Research and Development
20%
NO ONE SCREEN
SIZE HAS MORE THAN
OF THE MARKET
SHARE.
Page 9
Said 72% of mobile e-business
and marketing executives.
Source: Forrester
“Our senior leadership team
understands t...
Page 10
2D I F F E R E N C E S I N
B E H A V I O U R & C O N T E N T
Page 11
REPETITIVE NOW
Users are seeking recurring realtime
information, such as stock quotes,
sports scores and auction l...
Page 12
Source: Google
THE 2 MODES OF MULTI-SCREENING
SIMULTANEOUS USAGE
Using more than one device at the same
time for e...
Page 13
SPONTANEITY PLAYS A
MAJOR ROLE IN SHOPPING.
(81% of smartphone purchases)
Source: Google
Page 14
88% of people agree that having a mobile
device with realtime information makes them
more spontaneous with shoppin...
Page 15
90% of people move between devices
to accomplish a goal, whether that’s on
smartphones, PCs, tablets or TVs.
Sourc...
Page 16
of shoppers
research online
and visit store
to purchase.
51%
research online
and purchase
online, too.
44%
researc...
Page 17
MOBILE USERS WILL DO ANYTHING
AND EVERYTHING DESKTOP USERS
WILL DO, PROVIDED IT’S PRESENTED
IN A USABLE WAY.
– Bra...
Page 18
of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile.
Source: MoPowered
30%
Page 19
71% of global mobile web users
expect websites to load as quickly,
almost as quickly, or faster on their
mobile ph...
Page 20
Every 100ms increase in load
time decreases sales by 1%.
Source: Amazon
Loading
Page 21
of mobile customers will
abandon your site if they
have to wait 3 seconds
for a page to load.
Source: Strangeloop ...
Page 22
Consumers expect
transactions to be easier
on mobile than they are
offline (51%) or on a
desktop computer (50%).
S...
Page 23
3T H E M O B I L E
E - C O M M E R C E O P P O R T U N I T Y
63% of people expect to be
doing more shopping on their
mobile devices over the next
couple of years.
Source: Latitude
Pag...
Roughly 58% of consumers
who own a smartphone have
used it for store-related
shopping.
Source: Deloitte
Page 25
60% of mobile shoppers use
their smartphones while in a
store, and another 50% while
on their way to a store.
Source: Delo...
Almost 1/4 of all online shopping on Black Friday
in 2012 was done on mobile and tablet devices.
Source: Internet Trends 2...
Page 28
of people have a better
opinion of brands when
they offer a good mobile
experience.
Source: Latitude
61%
Page 29
users say they
won’t recommend
a business with a
poorly designed
mobile site.
57% 41%have turned to a
competitor’s...
Page 30
“In the last twelve months customers around
the world ordered more than $1 billion worth of
products from Amazon u...
Page 31
of the retailers state that the
objective of mobile for their
company is to drive revenue
to their website.
Source...
Page 32
Not having a mobile optimized website is like
closing your store one day each week.
Source: Google
Page 33
PayPal mobile handled almost $14
billion in payment volume in 2012.
Source: eBay
Page 34
4T A B L E T S A S A N E M E R G I N G C H A N N E L
Page 35
Source: eMarketer
By 2014, more than one
in three US internet users
will have a tablet device.
Page 36
Source: Gartner
ALMOST HALF A
BILLION TABLETS
WILL SHIP IN 2013
AND 2014 ALONE.
Page 37
52% of tablet users now say
that they prefer to shop using
their tablet rather than their PC.
Source: Alexaner Int...
Page 38
of tablet owners make purchases
from their devices on a weekly basis.
Source: Google
72%
Page 39
An average tablet owner
makes around $63,000 a year.
Source: Internet Retailer
Page 40
TABLET USERS
SPEND 50% MORE
THAN PC USERS.
Source: Adobe
3X
Page 41
Tablet visitors are nearly three times more
likely to purchase than smartphone visitors.
Source: Adobe
Page 42
— Mike Clem, Director of E-Commerce, Sweetwater Sound, Inc.
“BECAUSE TABLET USERS TEND TO BE
ACTIVE, TECHSAVVY CUS...
Page 43
of tablet users expect a
website to load in two
seconds or less.
Source: Compuware
70%
Page 44
5E M A I L , S O C I A L M E D I A & S E A R C H
Page 45
Mobile phones represent
25.85% of all email opens
and 10.16% on tablet.
Source: Knotice
Page 46
of holiday season
emails are being
opened on mobile.
Source: Experian
45%
Page 47
Mobile purchasing
decisions are most
influenced by emails
from companies.
Source: Adobe
71%
Page 48
36% of emails from
retailers are opened
exclusively on mobile.
Source: Knotice
36%
Page 49
of mobile internet
access is for social
activities, versus just
79% on desktops.
Source: Microsoft
91%
Page 50
of U.S. social media users
now access platforms such
as Twitter and Facebook
via their mobile phone.
Source: AllTw...
Page 51
SEARCH IS THE #1 MOBILE
BROWSER ACTIVITY.
Source: comScore
Page 52
Mobile-based searches
make up one quarter
of all searches.
Source: The Search Agency
Page 53
77% OF MOBILE
SEARCHES OCCURS
AT HOME OR WORK.
Source: Nielsen
Page 54
70% of PC search tasks are
completed in one week while
70% of mobile search tasks are
done in one hour.
Source: Mi...
Page 55
of smartphone
users have searches
for local info.
Source: Google
95%
Page 56
ONE IN THREE
MOBILE SEARCHES
HAVE LOCAL INTENT
(Versus 1 in 5 on desktop)
Source: Small Business Trends
THANKS FOR READING!
If you have any comments, questions, or would just like to learn more about how
to launch a mobile-opt...
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Transcript of "50 must know mobile commerce facts and statistics mobify"

  1. 1. 50 Must-Know Mobile Commerce Facts & Statistics How the mobile web changes the way we buy and sell
  2. 2. Page 2 1. Mobile Web Trends .............................................................................3 2. Differences in Behaviour and Context ...............................10 3. The Mobile E-Commerce Opportunity ..............................23 4. Tablets as an Emerging Channel ...........................................34 5. Email, Social Media and Search .............................................44 T A B L E O F C O N T E N T S Share this eBook
  3. 3. Page 3 1M O B I L E W E B T R E N D S
  4. 4. Page 4 8XMobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s. Source: Nielsen
  5. 5. Page 5 There are over 1.2 billion people accessing the web from their mobile devices. Source: Trinity Digital Marketing 1.2 BILLION
  6. 6. Page 6 of all US consumers already own a smartphone. Source: comScore 58%
  7. 7. Page 7 Global mobile traffic now accounts for 15% of all internet traffic. Source: Internet Trends 2013 15% 85% Mobile Others
  8. 8. Page 8 Source: Mobify Research and Development 20% NO ONE SCREEN SIZE HAS MORE THAN OF THE MARKET SHARE.
  9. 9. Page 9 Said 72% of mobile e-business and marketing executives. Source: Forrester “Our senior leadership team understands the strategic importance of mobile to our organization.”
  10. 10. Page 10 2D I F F E R E N C E S I N B E H A V I O U R & C O N T E N T
  11. 11. Page 11 REPETITIVE NOW Users are seeking recurring realtime information, such as stock quotes, sports scores and auction listings. Source: Mobify Research and Development BORED NOW Users are seeking distraction, entertainment or connection through a mobile device on services like Facebook, Instagram and Twitter, or in their email. URGENT NOW Users are seeking urgent information on their mobile device that is often related to location or activity, mostly through search engines and recommendation sites like Yelp or Foursquare. THE 3 MODES OF MOBILE USER EXPERIENCE
  12. 12. Page 12 Source: Google THE 2 MODES OF MULTI-SCREENING SIMULTANEOUS USAGE Using more than one device at the same time for either a related or an unrelated activity. SEQUENTIAL USAGE Moving from one device to another at different times to accomplish a task.
  13. 13. Page 13 SPONTANEITY PLAYS A MAJOR ROLE IN SHOPPING. (81% of smartphone purchases) Source: Google
  14. 14. Page 14 88% of people agree that having a mobile device with realtime information makes them more spontaneous with shopping and, in general, more open to discovering new things. Source: Latitude
  15. 15. Page 15 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. Source: Google
  16. 16. Page 16 of shoppers research online and visit store to purchase. 51% research online and purchase online, too. 44% research online, visit store to try, then purchase online. 32% visit store first, then purchase online. 17% Source: Ipsos Mediact
  17. 17. Page 17 MOBILE USERS WILL DO ANYTHING AND EVERYTHING DESKTOP USERS WILL DO, PROVIDED IT’S PRESENTED IN A USABLE WAY. – Brad Frost Source: Brad Frost
  18. 18. Page 18 of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Source: MoPowered 30%
  19. 19. Page 19 71% of global mobile web users expect websites to load as quickly, almost as quickly, or faster on their mobile phone compared to the computer they use at home. Source: Compuware
  20. 20. Page 20 Every 100ms increase in load time decreases sales by 1%. Source: Amazon Loading
  21. 21. Page 21 of mobile customers will abandon your site if they have to wait 3 seconds for a page to load. Source: Strangeloop Networks 57%
  22. 22. Page 22 Consumers expect transactions to be easier on mobile than they are offline (51%) or on a desktop computer (50%). Source: IBM
  23. 23. Page 23 3T H E M O B I L E E - C O M M E R C E O P P O R T U N I T Y
  24. 24. 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. Source: Latitude Page 24
  25. 25. Roughly 58% of consumers who own a smartphone have used it for store-related shopping. Source: Deloitte Page 25
  26. 26. 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Page 26
  27. 27. Almost 1/4 of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013 / Page 27
  28. 28. Page 28 of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude 61%
  29. 29. Page 29 users say they won’t recommend a business with a poorly designed mobile site. 57% 41%have turned to a competitor’s site after a bad mobile experience. Source: Google
  30. 30. Page 30 “In the last twelve months customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.” — Jeff Bezos, CEO of Amazon Source: Compuware 2009
  31. 31. Page 31 of the retailers state that the objective of mobile for their company is to drive revenue to their website. Source: Deloitte 81%
  32. 32. Page 32 Not having a mobile optimized website is like closing your store one day each week. Source: Google
  33. 33. Page 33 PayPal mobile handled almost $14 billion in payment volume in 2012. Source: eBay
  34. 34. Page 34 4T A B L E T S A S A N E M E R G I N G C H A N N E L
  35. 35. Page 35 Source: eMarketer By 2014, more than one in three US internet users will have a tablet device.
  36. 36. Page 36 Source: Gartner ALMOST HALF A BILLION TABLETS WILL SHIP IN 2013 AND 2014 ALONE.
  37. 37. Page 37 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. Source: Alexaner Interactive
  38. 38. Page 38 of tablet owners make purchases from their devices on a weekly basis. Source: Google 72%
  39. 39. Page 39 An average tablet owner makes around $63,000 a year. Source: Internet Retailer
  40. 40. Page 40 TABLET USERS SPEND 50% MORE THAN PC USERS. Source: Adobe
  41. 41. 3X Page 41 Tablet visitors are nearly three times more likely to purchase than smartphone visitors. Source: Adobe
  42. 42. Page 42 — Mike Clem, Director of E-Commerce, Sweetwater Sound, Inc. “BECAUSE TABLET USERS TEND TO BE ACTIVE, TECHSAVVY CUSTOMERS, WE SEE IPAD LEADS CONVERT 30% HIGHER THAN DESKTOP BASED TRANSACTIONS.” Source: Google
  43. 43. Page 43 of tablet users expect a website to load in two seconds or less. Source: Compuware 70%
  44. 44. Page 44 5E M A I L , S O C I A L M E D I A & S E A R C H
  45. 45. Page 45 Mobile phones represent 25.85% of all email opens and 10.16% on tablet. Source: Knotice
  46. 46. Page 46 of holiday season emails are being opened on mobile. Source: Experian 45%
  47. 47. Page 47 Mobile purchasing decisions are most influenced by emails from companies. Source: Adobe 71%
  48. 48. Page 48 36% of emails from retailers are opened exclusively on mobile. Source: Knotice 36%
  49. 49. Page 49 of mobile internet access is for social activities, versus just 79% on desktops. Source: Microsoft 91%
  50. 50. Page 50 of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone. Source: AllTwitter 46%
  51. 51. Page 51 SEARCH IS THE #1 MOBILE BROWSER ACTIVITY. Source: comScore
  52. 52. Page 52 Mobile-based searches make up one quarter of all searches. Source: The Search Agency
  53. 53. Page 53 77% OF MOBILE SEARCHES OCCURS AT HOME OR WORK. Source: Nielsen
  54. 54. Page 54 70% of PC search tasks are completed in one week while 70% of mobile search tasks are done in one hour. Source: Microsoft
  55. 55. Page 55 of smartphone users have searches for local info. Source: Google 95%
  56. 56. Page 56 ONE IN THREE MOBILE SEARCHES HAVE LOCAL INTENT (Versus 1 in 5 on desktop) Source: Small Business Trends
  57. 57. THANKS FOR READING! If you have any comments, questions, or would just like to learn more about how to launch a mobile-optimized website, please feel free to reach out to us and say hello. LinkedIn Facebook Google+ Twitter SHARE THIS EBOOK
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