The penetration of smart cards in the Indian banking and retail industries are currently very low but offer immense opportunities for future growth

1. Untapped Retail and Banking Sectors Offer Immense Potential for
Smart Cards in India
The penetration of smart cards in the Indian banking and retail industries are currently very low but offer
immense opportunities for future growth.
According to a new report from IMARC Group, the penetration of smart cards in the Indian banking and
retail industries are currently very low but offer immense opportunities for future growth. Findings from the
report suggests that the Indian retail industry has transactions worth hundreds of billions of dollars a year
with around one third of these transactions done through electronic means. Although around 58% of
these transactions are currently done using credit and debit cards, the current usage of smart card
technology remains very low in this sector. This trend can be attributed to the fact that only a fraction of
credit and debit cards in India are currently based on smart cards. Most banks in India, however, are
shifting from magnetic stripe cards to chip based cards. This is expected to create a huge opportunity of
smart cards in this segment. Apart from bank cards, findings from the report suggested that the Indian
retail sector also provides huge opportunities in a number of other segments where smart cards currently
have a negligible presence such as E-Purse, loyalty cards, frequent shopper, frequent flyer, food courts,
gaming zones, etc.
IMARC’s new report entitled “Indian Smart Cards Industry Market Report & Forecast 2011-2016”
gives a deep insight into the Indian smart cards market. The research study serves as an analytical as
well as a statistical tool to understand the market trends, structure, drivers, restraints and the outlook of
the market till 2016. This report can serve as an excellent guide for investors, researchers, consultants,
marketing strategists, and all those who are planning to foray into Indian smart cards market in some form
or the other.
What We Have Achieved in this Report
Comprehensive situation analysis of the Indian smart cards market and its dynamics.
Identified all application segments/sub-segments and quantified their current and future market
potential.
Provided a robust long range value and volume forecast for all segments and sub-segments.
Provided an understanding of key drivers and restraints and their impact on current and future
market performance.
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2. Smart Card Application Segments and Sub-segments Covered in this Report
Telecommunication
National Population Registry Project
Financial Services
Credit & Debit Cards
Financial Inclusion
PAN Cards
Travel Identity
Driving License
Registration certificates
Passports
Automatic Fare Collection
Metro Rail Projects
Bus projects
Indian Railways
Healthcare
Rashtriya Swasthya Bima Yojna
Ex-servicemen Contributory Health Scheme
Public Distribution System
Focus of the Analysis for Each Segment & Sub-segment
Segment/Sub-segment Overview
Smart Card Implementation Scenario
Historical and Future Smart Card Volume Demand
Historical and Future Smart Card Value Demand
Focus of the Analysis for Each Segment & Sub-segment
Segment/Sub-segment Overview
Smart Card Implementation Scenario
Historical and Future Smart Card Volume Demand
Historical and Future Smart Card Value Demand
Methodology
Initial Exploration of the Indian Smart Cards Market: Conducted secondary and primary market
research to complement/enhance our current knowledge and define key market segments and sub-
segments.
Qualitative Market Research: Interviewed various industry stakeholders to gain a comprehensive insight
on all major segments and sub segments. This included understanding key metrics and events such as
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3. smart card requirements, current and future demand, implementation timelines, success and risk factors,
costs, etc.
Quantifying the Current &Future Market Potential: Consolidated our results to quantify the value and
volume potential of smart cards in each segment and sub-segment.
Validating Our Results: Collaborated with industry stakeholders to validate our results and findings.
Information Sources
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with industry
experts.
Secondary sources include proprietary databases and search engines. These sources include
company websites and reports, books, trade journals, magazines, white papers, industry portals,
government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-425-6531
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
To know more please visit: http://www.imarcgroup.com/
Smart card market, Indian smart card market, credit/debit card, transportation, telecommunication,
financial inclusion, public distribution
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