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Online advertising

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  • 1. Indian Online Advertising Market to Reach INR 48 Billion by 2016Advertisers seeking more creative campaigns are increasingly showing preference towardsonline medium vis-à-vis other mediums.Increasing internet penetration, rise of tablets and smart phones, and the growth of the 3Gtechnology are expected to be the catalysts in driving the Indian online advertising market in thecoming years. Research firm IMARC Group expects this market to reach revenues worth INR48 Billion (USD 960 Million) by 2016, according to its latest report titled “Indian AdvertisingMarket Report & Forecast: 2012-2016”.The report which has done a comprehensive analysis of the Indian advertising market expectsthe total share of online advertising in the Indian advertising market to grow from 5% in 2011 tonearly 9% by 2016. According to an analyst at IMARC Group, “internet is a very rich medium ofadvertisement as it provides a wider scope of creativity through imaginative combination ofaudio, video and text. Naturally online advertisements are more interactive than other forms ofadvertisements. Advertisers seeking more creative campaigns are increasingly showingpreference towards online medium vis-à-vis other mediums”. The report found that theTravel/Tourism sector currently represented the biggest spender on online advertising. Thissector was followed by BFSI (Banking, Financial Services and Insurance) and Telecom sectorswhich represented the second and third largest spenders on online advertising respectively.IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.Key Aspects Analyzed:
  • 2. Understanding the Indian advertising marketFocus of the Analysis: Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors Market outlookTelevision advertising marketFocus of the analysis: An overview of the television broadcasting industry Analysis of various sub-segments with their performance Major industries that use television as an advertising medium Major companies that use television as an advertising medium Historical growth trends and driving factors Market outlookPrint advertising marketFocus of the analysis: An overview of the print advertising industry Analysis of various sub-segments with their performance Major players in each segment and their performance Major industries that use print as an advertising medium Major companies that use print as an advertising medium Historical growth trends and driving factors Market outlookRadio advertising marketFocus of the analysis: An overview of the radio advertising industry Radio listenership across the country Major industries that use radio as an advertising medium
  • 3. Major companies that use radio as an advertising medium Historical growth trends and driving factors Market outlookInternet/On-line advertising marketFocus of the analysis: An overview of the Internet/On-line advertising industry Viewership of various websites Major industries that use internet as an advertising medium Major companies that use internet as an advertising medium Historical growth trends and driving factors Market outlookMobile advertising marketFocus of the analysis: An overview of the mobile advertising industry Various forms of mobile advertising Major industries that use mobile as an advertising medium Major companies that use mobile as an advertising medium Historical growth trends and driving factors Market outlookOutdoor advertising marketFocus of the analysis: An overview of the outdoor advertising industry Analysis of various sub-segments with their performance Major industries and companies that use outdoor advertising as an advertising medium Historical growth trends for each sub-segment and driving factors Market outlook for each sub-segmentInformation Sources:Information has been sourced from both primary and secondary sources:
  • 4. Primary sources include industry surveys and face to face/telephone interviews with industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.Table of Contents1 Executive Summary2 Indian Advertising Market 2.1 Current Trends 2.2 Competitive Landscape 2.3 Market Forecast3 Indian Advertising Market: Industry Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats4 Indian Advertising Market: Industry Performance 4.1 Television Advertising 4.1.1 Current Trends 4.1.2 Viewership & Advertising Revenues Across Various Genres 4.1.3 Major Industries Advertising on Television 4.1.4 Major Companies Advertising on Television 4.1.5 Market Forecast 4.2 Print Advertising 4.2.1 Current Trends 4.2.2 Newspapers 4.2.3 Magazines 4.2.4 Major Industries Advertising on Print Media 4.2.5 Major Companies Advertising on Print Media 4.2.6 Market Forecast 4.3 Radio Advertising 4.3.1 Current Trends 4.3.2 Listenership of Different Radio Channels 4.3.3 Major Industries Advertising on Radio 4.3.4 Major Companies Advertising on Radio 4.3.5 Market Forecast 4.4 Internet/Online Advertising 4.4.1 Current Trends (2005-2011) 4.4.2 Viewership of Various Internet Websites
  • 5. 4.4.3 Major Industries Using Internet/Online Media for Advertising 4.4.4 Major Companies Using Internet/Online Media for Advertising 4.4.5 Market Forecast 4.5 Mobile Advertising 4.5.1 Current Trends 4.5.2 Various Forms of Mobile Advertisements 4.5.3 Major Industries & Companies Using Mobile for Advertising 4.5.4 Market Forecast 4.6 Outdoor Advertising 4.6.1 Current Trends 4.6.2 Bill Boards 4.6.3 Street Furniture 4.6.4 Transit Advertising 4.6.5 Other Mediums 4.6.6 Major Industries and Companies Using Outdoor Advertising 4.6.7 Market ForecastTo buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/

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