Infrastructure Developments Creating Huge Opportunities For theIndian Advertising IndustryEven though larger spends are ta...
To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-12...
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Infrastructure Developments Creating Huge Opportunities For the Indian Advertising Industry

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Even though larger spends are taking place in metros and bigger towns, proposed massive infrastructure developments in Tier II and Tier III cities is expected to create huge opportunities for the advertising industry in these cities as well.

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Transcript of "Infrastructure Developments Creating Huge Opportunities For the Indian Advertising Industry "

  1. 1. Infrastructure Developments Creating Huge Opportunities For theIndian Advertising IndustryEven though larger spends are taking place in metros and bigger towns, proposed massiveinfrastructure developments in Tier II and Tier III cities is expected to create huge opportunitiesfor the advertising industry in these cities as well.IMARC Group, one of the world’s leading research and advisory firms, expects Infrastructuredevelopment in India to provide huge growth opportunities for the advertising industry. Findingsfrom its latest report entitled “Indian Advertising Market Report & Forecast (2012-2016)”suggests that improvements in public and private transport services have already providedbranding opportunities by creative utilization of spaces at airports, radio cabs, subways, metrorail, highways, toll bridges, bus queue shelters, buses, trains, etc.The report finds that the growth in infrastructure is not limited to central government initiativesonly. For bringing in improvements in public infrastructure without putting much burden on publicexchequer, several state governments are partnering with private players to invest ininfrastructure projects in return for long-term media contracts to use the infrastructure foradvertising. Even though larger spends are taking place in metros and bigger towns, proposedmassive infrastructure developments in Tier II and Tier III cities is expected to create hugeopportunities for the advertising industry in these cities as well. The report, which has provided acomprehensive analysis on the Indian advertising industry, expects the total revenues in thissector to grow at a CAGR of more than 12% during 2013-2016.IMARC’s new report titled “Indian Advertising Market Report & Forecast (2012-2016)”provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.
  2. 2. To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/advertising-industry-india/

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