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Indian Television Advertising Market to Grow at a CAGR of 12.3% During 2011-2016
 

Indian Television Advertising Market to Grow at a CAGR of 12.3% During 2011-2016

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Television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.

Television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time.

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    Indian Television Advertising Market to Grow at a CAGR of 12.3% During 2011-2016 Indian Television Advertising Market to Grow at a CAGR of 12.3% During 2011-2016 Document Transcript

    • Indian Television Advertising Market to Grow at a CAGR of 12.3%During 2011-2016Indian Television Advertising Market to Grow Robustly in the ComingYearsTelevision allows advertisers to reach a large number of potential consumers, both at nationaland regional levels, in a short span of time.Increasing television households, growth in the DTH and cable television subscriber base, risingnumber of channels, escalating advertisement rates, etc. are expected to be the catalysts indriving the Indian television advertising market in the coming years. Research firm IMARCGroup expects this market to grow at a CAGR of around 12.3% during 2011-2016, according toits latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The reportwhich has done a comprehensive analysis of the Indian advertising market expects the Indiantelevision advertising market to grow robustly in the coming years. According to an analyst atIMARC Group, “Being an audio-visual medium, only television offers the advantage to conveythe message with sight, sound and motion. These features of television advertisement make itmore appealing and help advertisers to showcase the product and demonstrate its benefitsmore effectively than other media forms (Newspaper, Radio, Magazine, etc.).”The report found that India currently has 146 Million TV households as against 108 Million in2005. Research suggests that Indians spend a significant amount of time on television (average2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers toreach a large number of potential consumers, both at national and regional levels, in a shortspan of time. Findings from the report also suggest that the Food and Beverage Sector currentlyrepresented the biggest spender on television advertising. This sector was followed by PersonalCare & Hygiene and the Services sectors which represented the second and third largestspenders on television advertising respectively.IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.
    • Key Aspects Analyzed:Understanding the Indian advertising marketFocus of the Analysis: Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors Market outlookTelevision advertising marketFocus of the analysis: An overview of the television broadcasting industry Analysis of various sub-segments with their performance Major industries that use television as an advertising medium Major companies that use television as an advertising medium Historical growth trends and driving factors Market outlookPrint advertising marketFocus of the analysis: An overview of the print advertising industry Analysis of various sub-segments with their performance Major players in each segment and their performance Major industries that use print as an advertising medium Major companies that use print as an advertising medium Historical growth trends and driving factors Market outlookRadio advertising market
    • Focus of the analysis: An overview of the radio advertising industry Radio listenership across the country Major industries that use radio as an advertising medium Major companies that use radio as an advertising medium Historical growth trends and driving factors Market outlookInternet/On-line advertising marketFocus of the analysis: An overview of the Internet/On-line advertising industry Viewership of various websites Major industries that use internet as an advertising medium Major companies that use internet as an advertising medium Historical growth trends and driving factors Market outlookMobile advertising marketFocus of the analysis: An overview of the mobile advertising industry Various forms of mobile advertising Major industries that use mobile as an advertising medium Major companies that use mobile as an advertising medium Historical growth trends and driving factors Market outlookOutdoor advertising marketFocus of the analysis: An overview of the outdoor advertising industry Analysis of various sub-segments with their performance Major industries and companies that use outdoor advertising as an advertising medium Historical growth trends for each sub-segment and driving factors
    • Market outlook for each sub-segmentInformation Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/