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Indian Radio Advertising Market to Grow at 17% During 2012-2016
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Indian Radio Advertising Market to Grow at 17% During 2012-2016

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With the influx of private FM stations, the radio advertising market is emerging as a very efficient and cost-effective medium of advertising.

With the influx of private FM stations, the radio advertising market is emerging as a very efficient and cost-effective medium of advertising.

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  • 1. Indian Radio Advertising Market to Grow at 17% During 2012-2016With the influx of private FM stations, the radio advertising market is emerging as a very efficientand cost-effective medium of advertising.The growth in private FM stations, wide demographic coverage, penetration in rural areas,technological advancements, increasing FM services etc. are expected to be the catalysts indriving the Indian radio advertising market in the coming years. Research firm IMARC Groupexpects this market to grow at a CAGR of around 17% during 2012-2016, according to its latestreport titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which hasdone a comprehensive analysis of the Indian advertising market expects the Indian radioadvertising market to grow strongly within the next few years. According to an analyst at IMARCGroup, “During the decade of nineties, All India Radio had a monopoly in the radio sector asthere were no private radio stations. As All India Radio lacked aggressiveness in air-timemarketing, advertising revenue in this sector had become static. With the influx of private FMstations in the new millennium, the radio advertising market got invigorated and there emergeda new awareness towards radio as a cost-effective medium of advertising. With the growth inprivate FM stations, this awareness has been increasing steadily”.The report found that FM radio is currently available in around 86 cities. In addition to theexisting cities, however, 839 new FM radio stations are expected to be launched in 227 newcities as per the FM phase III policy. After the implementation of this policy, the number ofstations will go up to 1,079 from an existing 240 stations. This expansion, once in place, willmake radio a much more powerful and attractive vehicle for advertisers. The report, which hasalso evaluated various industries based on their spending on radio advertising found that theReal Estate sector is currently the top advertiser on radio followed by Social Advertisementsand Independent Retailers. Cellular phone service providers were the fourth major advertisingsector on radio, as they find radio quite effective for promoting their phone services across theconsiderable listener base of radio.IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a
  • 2. comprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.Key Aspects Analyzed:Understanding the Indian advertising marketFocus of the Analysis: Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors Market outlookTelevision advertising marketFocus of the analysis: An overview of the television broadcasting industry Analysis of various sub-segments with their performance Major industries that use television as an advertising medium Major companies that use television as an advertising medium Historical growth trends and driving factors Market outlookPrint advertising marketFocus of the analysis: An overview of the print advertising industry Analysis of various sub-segments with their performance Major players in each segment and their performance Major industries that use print as an advertising medium Major companies that use print as an advertising medium
  • 3. Historical growth trends and driving factors Market outlookRadio advertising marketFocus of the analysis: An overview of the radio advertising industry Radio listenership across the country Major industries that use radio as an advertising medium Major companies that use radio as an advertising medium Historical growth trends and driving factors Market outlookInternet/On-line advertising marketFocus of the analysis: An overview of the Internet/On-line advertising industry Viewership of various websites Major industries that use internet as an advertising medium Major companies that use internet as an advertising medium Historical growth trends and driving factors Market outlookMobile advertising marketFocus of the analysis: An overview of the mobile advertising industry Various forms of mobile advertising Major industries that use mobile as an advertising medium Major companies that use mobile as an advertising medium Historical growth trends and driving factors Market outlookOutdoor advertising marketFocus of the analysis:
  • 4. An overview of the outdoor advertising industry Analysis of various sub-segments with their performance Major industries and companies that use outdoor advertising as an advertising medium Historical growth trends for each sub-segment and driving factors Market outlook for each sub-segmentInformation Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/