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Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016
 

Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016

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Mobile advertising has evolved significantly in terms of creativity that allows consumers to watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by ...

Mobile advertising has evolved significantly in terms of creativity that allows consumers to watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by just using one single device.

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    Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016 Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016 Document Transcript

    • Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016Mobile advertising has evolved significantly in terms of creativity that allows consumers to watchvideo advertisements, get a 360 degrees view of a product, locate a store, and place the orderby just using one single device.A huge mobile subscriber base, increasing penetration of smart phones, technologicaladvancements, increasing usage of mobile internet, etc. are expected to be the catalysts indriving the Indian mobile advertising industry in the coming years. Research firm IMARC Groupexpects this market to grow at a CAGR of around 36% during 2013-2016, according to its latestreport titled “Indian Advertising Market Report & Forecast: 2012-2016”.According to an analyst at IMARC Group, “a mobile phone is an extremely personal device thataccompanies the user all the time. Users usually get in to the habit of accessing it virtually everymoment while being awake. This gives advertisers unmatched access to their target audience.Mobile advertising has also evolved significantly in terms of creativity that allows consumers tointeract with advertisements in a more satisfying way. For example, users can watch videoadvertisements, get a 360 degrees view of a product, locate a store, and place the order by justusing one single device (Mobile phone). Added to this, mobile advertising is currently muchcheaper compared to other forms of advertising”.IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”,provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.Key Advertising Segments Analyzed in This Report:Television Advertising MarketNewspaper Advertising MarketMagazine Advertising MarketRadio Advertising MarketInternet Advertising MarketMobile Advertising MarketBillboard Advertising MarketStreet Furniture Advertising MarketTransit Advertising Market
    • Other MediumsFocus of the Analysis for Each Advertising Segment:Market OverviewAnalysis of Various Sub-Segments with their PerformanceMajor Industries that use the Segment as an Advertising MediumMajor Companies that use the Segment as an Advertising MediumHistorical Growth Trends and Driving FactorsMarket OutlookInformation Sources:Information has been sourced from both primary and secondary sources:• Primary sources include industry surveys and face to face/telephone interviews with industryexperts.• Secondary sources include proprietary databases and search engines. These sources includecompany websites and reports, books, trade journals, magazines, white papers, industryportals, government sources and access to more than 4000 paid databases.To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.com
    • Phone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/advertising-industry-india/