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Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017
Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017
Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017
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Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017

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A notable shift in the consumption pattern of ice creams in India has been from impulse purchase by youngsters as fun food to its regular use as a dessert.

A notable shift in the consumption pattern of ice creams in India has been from impulse purchase by youngsters as fun food to its regular use as a dessert.

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  • 1. Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017A notable shift in the consumption pattern of ice creams in India has been from impulse purchase byyoungsters as fun food to its regular use as a dessert.Increasing affluence, a large young population, product innovation, growing institutional sales, etc. areexpected to be the catalysts in driving the Indian Ice Cream market in the coming years. Research firmIMARC Group expects this market to grow at a CAGR of 17% during 2012 - 2017, according to its latestreport titled “Indian Dairy Market Report & Forecast: 2012-2017”. The report which has done acomprehensive analysis of the Indian dairy market expects the share of the organized sector to increasesignificantly in the coming years. According to an analyst at IMARC Group, “Although, the unorganizedsector currently accounts for a larger share of the Indian ice cream market; it is shrinking considerably inthe urban areas. In the rural areas, however, kulfis/ice creams made by small/cottage industry arepopular. In small towns and villages, there are thousands of small players who produce ice creams/kulfisand cater to the local demand. The market for the organized sector is restricted to the large cities in thecountry. In the coming years, however, the penetration of organized players such as Amul and KwalityWalls are expected to increase in the rural and semi urban areas as well”.According to the report, a notable shift in the consumption pattern of ice creams in India has been fromimpulse purchase by youngsters as fun food to its regular use as a dessert. Driven by this rising trend,the report found that the share of take-home sector over the last five years has increased significantlyand currently accounts for more than 60% of the total ice cream market in India. This study, an updatedand far more extensive and analytical version of our popular 2011 study, provides and draws upon acomprehensive analysis of every major dairy segment in India. The study, which has been undertakenusing both desk research and two waves of qualitative primary research, has analyzed three aspects ofthe Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segmentsand investigates the current and future opportunities in each of these segments. The second sectionprovides an in-depth understanding of dairy consumption patterns among Indian consumers and thepotential of value added dairy products. The third section investigates into the usage of naturalcolouration in dairy products and evaluates their current and future potential.What we have achieved in this report:Comprehensive situation analysis of the Indian dairy market and its dynamics:
  • 2. Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed MilkPowder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice CreamFocus of the analysis in each Class: Drivers and challenges in each market Historical, current & future sales trends (2006 – 2017) Historical, current & future volume trends (2006 – 2017) Historical, current & future price trends (2006 – 2017) Size and analysis of the organized and unorganized markets Structure of the market Key players and products available in these marketUnderstanding the dairy consumption patterns of Indian consumers and evaluating the potentialof value added products:In order to gain an insight into the awareness and acceptance levels of value added dairy products,IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan andtier-1 cities in IndiaFocus of the analysis: Buying behavior Price sensitivity Nutritional requirements Consumer awareness of value added products Brand loyalty and switching trends Potential of value added dairy products in IndiaUnderstanding the current landscape of natural colouration in dairy productsClasses Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice CreamFocus of the analysis: Size of the natural colouration market in India Key drivers and challenges in the market Usage of natural colouration in dairy products
  • 3. Information Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.To buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/

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