Advertisiting market

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  • 1. Indian Advertising Market to Reach USD 11 Billion by 2016Driven by a large consumer base, rapid technological advancements, infrastructuredevelopments and a growing economy, the Indian advertising market is expected to exceedsales worth USD 11 Billion by 2016.With sustained growth of the Indian economy during the last two decades, there has been aconstantly increasing yearning for a better lifestyle among Indian people. This yearning hasbeen catalyzing consumerist desires. Advertising industry has been both a catalyst andbeneficiary of these desires as the industry has been on a continuous growth trajectory withonly temporary slowdowns at times.According to IMARC Group, one of the world’s leading research and advisory firms, with theIndian economy on a continuous growth path for many more years to come, prospects of theadvertising industry are bright. Although the industry is expected to maintain its currentgrowth momentum, the pace of growth of various segments of the industry will differsignificantly from one another. We expect growth rates in newer segments like mobile orinternet advertising to be substantially higher as compared to traditional segments like printor electronic media.IMARC’s new report entitled “Indian Advertising Market Report & Forecast: 2012-2016”provides an analytical and statistical insight into the Indian advertising industry along with itsvarious segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides acomprehensive understanding of the Indian advertising market. The report can serve as anexcellent guide for investors, researchers, consultants, marketing strategists, media planners,advertisers, radio and television broadcasters and all those who are planning to foray into theIndian advertising market in some form or the other.Key Aspects Analyzed:Understanding the Indian advertising market
  • 2. Focus of the Analysis: Composition of the market Major players SWOT analysis of the industry Historical growth trends and driving factors Market outlookTelevision advertising marketFocus of the analysis: An overview of the television broadcasting industry Analysis of various sub-segments with their performance Major industries that use television as an advertising medium Major companies that use television as an advertising medium Historical growth trends and driving factors Market outlookPrint advertising marketFocus of the analysis: An overview of the print advertising industry Analysis of various sub-segments with their performance Major players in each segment and their performance Major industries that use print as an advertising medium Major companies that use print as an advertising medium Historical growth trends and driving factors Market outlookRadio advertising marketFocus of the analysis: An overview of the radio advertising industry Radio listenership across the country Major industries that use radio as an advertising medium Major companies that use radio as an advertising medium Historical growth trends and driving factors Market outlook
  • 3. Internet/On-line advertising marketFocus of the analysis: An overview of the Internet/On-line advertising industry Viewership of various websites Major industries that use internet as an advertising medium Major companies that use internet as an advertising medium Historical growth trends and driving factors Market outlookMobile advertising marketFocus of the analysis: An overview of the mobile advertising industry Various forms of mobile advertising Major industries that use mobile as an advertising medium Major companies that use mobile as an advertising medium Historical growth trends and driving factors Market outlookOutdoor advertising marketFocus of the analysis: An overview of the outdoor advertising industry Analysis of various sub-segments with their performance Major industries and companies that use outdoor advertising as an advertising medium Historical growth trends for each sub-segment and driving factors Market outlook for each sub-segmentInformation Sources:Information has been sourced from both primary and secondary sources: Primary sources include industry surveys and face to face/telephone interviews with industry experts. Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white
  • 4. papers, industry portals, government sources and access to more than 4000 paid databases.Table of Contents1 Executive Summary2 Indian Advertising Market 2.1 Current Trends 2.2 Competitive Landscape 2.3 Market Forecast3 Indian Advertising Market: Industry Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats4 Indian Advertising Market: Industry Performance 4.1 Television Advertising 4.1.1 Current Trends 4.1.2 Viewership & Advertising Revenues Across Various Genres 4.1.3 Major Industries Advertising on Television 4.1.4 Major Companies Advertising on Television 4.1.5 Market Forecast 4.2 Print Advertising 4.2.1 Current Trends 4.2.2 Newspapers 4.2.3 Magazines 4.2.4 Major Industries Advertising on Print Media 4.2.5 Major Companies Advertising on Print Media 4.2.6 Market Forecast 4.3 Radio Advertising 4.3.1 Current Trends 4.3.2 Listenership of Different Radio Channels 4.3.3 Major Industries Advertising on Radio 4.3.4 Major Companies Advertising on Radio 4.3.5 Market Forecast 4.4 Internet/Online Advertising 4.4.1 Current Trends (2005-2011) 4.4.2 Viewership of Various Internet Websites 4.4.3 Major Industries Using Internet/Online Media for Advertising 4.4.4 Major Companies Using Internet/Online Media for Advertising 4.4.5 Market Forecast 4.5 Mobile Advertising 4.5.1 Current Trends 4.5.2 Various Forms of Mobile Advertisements 4.5.3 Major Industries & Companies Using Mobile for Advertising 4.5.4 Market Forecast 4.6 Outdoor Advertising
  • 5. 4.6.1 Current Trends 4.6.2 Bill Boards 4.6.3 Street Furniture 4.6.4 Transit Advertising 4.6.5 Other Mediums 4.6.6 Major Industries and Companies Using Outdoor Advertising 4.6.7 Market ForecastTo buy the complete report or to get a free sample, please contact:IMARC Group AsiaEmail: apac@imarcgroup.comPhone: +91-120-415-5099IMARC Group North AmericaEmail: america@imarcgroup.comPhone: +1-631-791-1145IMARC Group Europe, Middle East & AfricaEmail:ema@imarcgroup.comPhone: +44-702-409-7331To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/