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Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
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Poster mankom 2012 gigs insocmed

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Orientation for freshmen in Communication Management major, in Faculty of Communication Science Universitas Padjadjaran Dec 2012

Orientation for freshmen in Communication Management major, in Faculty of Communication Science Universitas Padjadjaran Dec 2012

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  • 1. @outstandjing talks aboutGIGS IN SOCIAL MEDIA
  • 2. Social Media inIndonesia: Enthusiasm
  • 3. Internet Penetration in Indonesia Penetration growth of internet in Indonesia is one of the highest in world in the last 3 years Source: Frost & Sullivan 2012 Mobile device is the key driver in expanding internet penetration in Indonesia Source: TNS Indonesia Net Index 2012
  • 4. Indonesian Social Media Among The World Facebook largest countries Twitter largest countries43 million of Facebook users in Indonesia, equals Source: CheckFacebook, Salingsilang.com, to about 18% of the population Semiocast 19 million Twitter account in Indonesia, generates 2 millions of tweets per day With its extensive user’s data, With its swift and rapid stream, Facebook can inform a lot about twitter can inform a lot about activity demography
  • 5. Indonesian Facebook Demography Source: Admax Network
  • 6. Indonesian Twitter ActivityIndonesia has the fifth most active Indonesian tweets almost all day users in the world long, peaking in the evening *accounts with at least one post within two months Ubertwitter and Twitter for Blackberry, are the most used twitter client - indicating mobile usage as well as prominence of Blackberry devices Source: Sociocast, Salingsilang.com
  • 7. Similar enthusiasm from advertiserUndisclosed company’s spending in Digital Media 2011 2012 Rp 34 bio Rp 100 bio
  • 8. But the internet is not made for ads
  • 9. Hey, the internet could have been made for p0rn
  • 10. JUST BECAUSE PEOPLE ARE PARTICIPATING WITHEACH OTHER DOESN’T MEAN THEY WILL PARTICIPATE WITH BRANDS
  • 11. 0.34% of sales traffic http://ibm.co/ TVvWP8
  • 12. Average click through rate0.051% http://bit.ly/KlOe9z
  • 13. current structure Strategy Buying Content
  • 14. Social media usage between MBTI segments http://on.mash.to/MYmUyL
  • 15. Let’s go back to basic
  • 16. First..
  • 17. Tell the person next to you aboutYour first day in Jatinangor
  • 18. Tell the person next to you about The color of the sky http://slidesha.re/Z4soRc
  • 19. ts out gets the Cinema, thinking Nobody of out of the Cinema, thinkingmovie, it was SIMPLE and EASY“ “I like the movie, it was SIMPLE and EASY“ (Russell Davies)avies)
  • 20. Second..
  • 21. Social Media for Good• Because it’s free and open• Because it links and connects• Because it’s nature is resourceful
  • 22. Start with these questions• Why should people care?• Who are you talking to?• What is the realistic reaction can you expect?• How does it relates to real life challenge? http://bit.ly/SBhfEQ
  • 23. • be active• be curious• be connected

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