@outstandjing      talks aboutGIGS IN SOCIAL MEDIA
Social Media inIndonesia: Enthusiasm
Internet Penetration in Indonesia                     Penetration growth of internet in                     Indonesia is o...
Indonesian Social Media Among The World       Facebook largest countries                     Twitter largest countries43 m...
Indonesian Facebook Demography                             Source: Admax Network
Indonesian Twitter ActivityIndonesia has the fifth most active                                        Indonesian tweets alm...
Similar enthusiasm from       advertiserUndisclosed company’s spending in Digital Media             2011          2012    ...
But the internet is not     made for ads
Hey, the internet could have been made for          p0rn
JUST BECAUSE PEOPLE    ARE PARTICIPATING WITHEACH OTHER         DOESN’T MEAN THEY WILL PARTICIPATE  WITH BRANDS
0.34% of sales traffic http://ibm.co/   TVvWP8
Average click through rate0.051%     http://bit.ly/KlOe9z
current structure  Strategy             Buying             Content
Social media usage between       MBTI segments     http://on.mash.to/MYmUyL
Let’s go back to basic
First..
Tell the person next to you aboutYour first day in Jatinangor
Tell the person next to you about  The color of the sky        http://slidesha.re/Z4soRc
ts out gets the Cinema, thinking  Nobody of out of the Cinema, thinkingmovie, it was SIMPLE and EASY“  “I like the movie, ...
Second..
Social Media for Good• Because it’s free and open• Because it links and connects• Because it’s nature is resourceful
Start with these          questions• Why should people care?• Who are you talking to?• What is the realistic reaction can ...
• be active• be curious• be connected
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
Poster mankom 2012 gigs insocmed
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Poster mankom 2012 gigs insocmed

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Orientation for freshmen in Communication Management major, in Faculty of Communication Science Universitas Padjadjaran Dec 2012

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Poster mankom 2012 gigs insocmed

  1. 1. @outstandjing talks aboutGIGS IN SOCIAL MEDIA
  2. 2. Social Media inIndonesia: Enthusiasm
  3. 3. Internet Penetration in Indonesia Penetration growth of internet in Indonesia is one of the highest in world in the last 3 years Source: Frost & Sullivan 2012 Mobile device is the key driver in expanding internet penetration in Indonesia Source: TNS Indonesia Net Index 2012
  4. 4. Indonesian Social Media Among The World Facebook largest countries Twitter largest countries43 million of Facebook users in Indonesia, equals Source: CheckFacebook, Salingsilang.com, to about 18% of the population Semiocast 19 million Twitter account in Indonesia, generates 2 millions of tweets per day With its extensive user’s data, With its swift and rapid stream, Facebook can inform a lot about twitter can inform a lot about activity demography
  5. 5. Indonesian Facebook Demography Source: Admax Network
  6. 6. Indonesian Twitter ActivityIndonesia has the fifth most active Indonesian tweets almost all day users in the world long, peaking in the evening *accounts with at least one post within two months Ubertwitter and Twitter for Blackberry, are the most used twitter client - indicating mobile usage as well as prominence of Blackberry devices Source: Sociocast, Salingsilang.com
  7. 7. Similar enthusiasm from advertiserUndisclosed company’s spending in Digital Media 2011 2012 Rp 34 bio Rp 100 bio
  8. 8. But the internet is not made for ads
  9. 9. Hey, the internet could have been made for p0rn
  10. 10. JUST BECAUSE PEOPLE ARE PARTICIPATING WITHEACH OTHER DOESN’T MEAN THEY WILL PARTICIPATE WITH BRANDS
  11. 11. 0.34% of sales traffic http://ibm.co/ TVvWP8
  12. 12. Average click through rate0.051% http://bit.ly/KlOe9z
  13. 13. current structure Strategy Buying Content
  14. 14. Social media usage between MBTI segments http://on.mash.to/MYmUyL
  15. 15. Let’s go back to basic
  16. 16. First..
  17. 17. Tell the person next to you aboutYour first day in Jatinangor
  18. 18. Tell the person next to you about The color of the sky http://slidesha.re/Z4soRc
  19. 19. ts out gets the Cinema, thinking Nobody of out of the Cinema, thinkingmovie, it was SIMPLE and EASY“ “I like the movie, it was SIMPLE and EASY“ (Russell Davies)avies)
  20. 20. Second..
  21. 21. Social Media for Good• Because it’s free and open• Because it links and connects• Because it’s nature is resourceful
  22. 22. Start with these questions• Why should people care?• Who are you talking to?• What is the realistic reaction can you expect?• How does it relates to real life challenge? http://bit.ly/SBhfEQ
  23. 23. • be active• be curious• be connected

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