Media Management - Universitas Padjadjaran
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Media Management - Universitas Padjadjaran

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This deck is about the scope of subject Media Management, a concentration in my almamater ...

This deck is about the scope of subject Media Management, a concentration in my almamater
Comm. Management in Communication Faculty, Universitas Padjadjaran. I was invited to share it for Subject Orientation (Ospek Jurusan) in early Dec 2009. Thx to Aisha & Reinhard.

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Media Management - Universitas Padjadjaran Media Management - Universitas Padjadjaran Presentation Transcript

  • Media Management
    OrientasiJurusan
    ManajemenKomunikasi
    FikomUnpad
    2009
  • Mediated
    Communication
  • Mediated
    = people +technology
  • Mediated
    Reach wider&further
    Getting more people
  • 1. People = Spectator
    Media as content production
  • 2. People = Market
    Media as a business entity
  • 3. People = Society
    Media as a social institution
  • Media as
    Business Entity
  • Media for Advertising
    Creative Agency
    Content
    Client Brief
    Communication Challenge
    Media Agency
    Media Selection
  • Media Agency History
    More complex media selection
    From administrative to Planning
    From Media-oriented to People-oriented
  • Understanding PEOPLE
  • What a Media Planner Do
  • Print Media
  • Television
  • Media in Digital Landscape
  • Discussion
    Business vs Social Role
    Medium vs Message
    Interruption
    Volume, Ownership & Conglomeration
    Sharing & Copyrights
    Paid or Ad
    Or is there any other business model?
    Consumer Generated Content
  • Thx!
    Follow my tweets
    @Outstandjing
    imam.wiratmadja@gmail.com