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Mobile commerce and showrooming win business from the big box stores
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Mobile commerce and showrooming win business from the big box stores

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The reality of competing against Big Box Stores is that there are some things you will never beat them on but there are just as many strategies that you can implement where you can have the upper …

The reality of competing against Big Box Stores is that there are some things you will never beat them on but there are just as many strategies that you can implement where you can have the upper hand!

Join Harry Hirschman, Vice-President of Marketing and Business Development for Vendio as he discusses the Showrooming' phenomena and how you can win business from the Big Box stores. Harry will help you understand the strengths and weaknesses of the Big Box Retailers and what you can do as a small to medium sized business to up your game.

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Transcript

  • 1. Showrooming
  • 2. Showrooming
  • 3. •••••
  • 4. • – –• – –• – –
  • 5. Shopping While Shopping• –• –• Go online while in the store• Take pictures, Scan QR codes• Look at more pictures, reviews• Compare price, Find coupons/deals• Maybe they buy at the store… Often not!
  • 6. You’re All 4 Inches Tall•• –• –
  • 7.
  • 8. •••
  • 9. 1 OUT OF EVERY 4 VISITORS TO RETAIL WEBSITES ON BLACK FRIDAY CAME FROM A MOBILE DEVICE!Source: IBM’s 2012 Holiday Benchmark Report. 24% of all traffic to US retail websites came from mobile devices
  • 10. What’s In It for Shoppers?Everything••••••
  • 11. The Online Merchants Weapon•••
  • 12. Strategies to Leverage Showrooming••••••••••••
  • 13. Brick & Mortar Retailers Fight Back Petco’s “best defense” is puppies. “Anybody who comes in with the intent of showrooming, when they look into that puppys eyes, theyre not showrooming anymore.” Petco’s CIO
  • 14. Brick & Mortar Retailers Fight Back•••••••
  • 15. Who Will Win? – –
  • 16. 0/65/100/0 67/60/60/46Internet Merchants Association Hospitality SuiteJoin us for an evening of wine, cheese and extreme networking at Bally’ s Monday, March 18th 7:00pm to 10:00pm Sponsored by: Guests Include 0/65/100/0 67/60/60/46
  • 17. Contacts Harry Hirschman Vendio Marketing, Sales & Customer Support 650-293-3500 650-619-5108 mobile Harry.Hirschman@corp.Vendio.com www.vendio.com
  • 18. • • 1/8/2013 Current Status Slide 19Confidential
  • 19. GOOGLE’S GAME CHANGER:THEY RECOGNIZE THE MOBILE OPPORTUNITY SEND YOUR MOBILE SHOPPERS TO MOBILE-OPTIMIZED SITES OR SHOW UP LOWER IN SEARCH RESULTS! - Google to its advertisers – September 2011
  • 20. WHY GOOGLE ACTED: NON-OPTIMIZED SITES DON’T CONVERT CONVERSION RATES: NON-MOBILE-OPTIMIZED SITE MOBILE-OPTIMIZED MSTORE VS ≈ 0.3% (AVERAGE) 1% TO 3% (AVERAGE)
  • 21. BUT… GOING MOBILE IS HARD TO DO!YOU MUST CONSIDER:• DESIGN & FUNCTIONALITY: Need to build for unique behaviors of mobile shoppers• VERSIONING: Adjust for constantly changing handsets, screens, browsers, interfaces, etc.• IT: Building in-house requires skills and availability most retailers just don’t have• BUDGET & TIME: Current solutions require significant investment and 3 to 6 months• MARKETING: Without marketing tools, few will find your mobile store
  • 22. NEW MSTORE DESIGN NOW AVAILABLE